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Blog, Industry, Products

IJL 2017 Exhibitor The Rock Hound On Business Growth, Social Media and Advertising

by IJL • • 3 Comments
Following a hugely successful debut at IJL in 2016, growing designer brand The Rock Hound is back for 2017. 
Here, The Rock Hound designer and founder, Susi Smither FGA, shares her advice for growing a successful jewellery brand, including her experiences of social media, collaborations and video content.

Q. What do you think are the main challenges of being an up-and-coming brand in 2017 and what would your advice be to others?

A big challenge is advertising on a small budget. There are so many exciting brands for customers to choose from it is key to figure out who your customers are and target them specifically. We would advise others to seek out local and like minded businesses to work with on events and ideas, even if it’s just a series of social media posts that cost nothing.

Cross promote as much as you can to double each other’s reach. It doesn’t have to be other jewellers, be creative and reach out to relevant audiences you wouldn’t usually tap into. We’ve worked with Karma Kola and Phonaudio previously both of whom have brought in additional traffic and interest.

Q. You have a fantastic behind-the-scenes video on the homepage of your website – do you think this helps to engage customers and draw them into your world? 

Definitely. Jewellery is a very visual industry so we personally focus on striking imagery to catch people’s attention. It’s really key to find your style and then stick to it as you build your brand, such as our facet wall which people spotted from far off as soon as they stepped into IJL last year.

The ‘behind the scenes’ video on our website explains who we are and why. Its short, sweet and to the point. If you’ve got an important message to get across, such us our stance on ethics, a video works way better then expecting people to trawl through loads of information – it’s way more digestible and memorable.

The Rock Hound Lilac Spinel Bombe Ring
Lilac Spinel Bombe Ring from The Rock Hound’s Chromanteq Collection.

People browsing the web make up their mind about a brand within a few minutes of being on your site so it’s really important to get your message out there quickly. It’s also great to have easily shareable content as everyone is online these days and influencers are quickly becoming an integral part of any company’s social media campaigns.

As touched upon in the previous question – working with other upcoming business and startups enables you to build working relationships on a more neighbourly basis, scratch my back, I’ll scratch yours. No one has the capital to create campaigns as big as Tiffany when they’re starting out which is why we worked with Matthew Hyndman to create our video. We met through filming a Fairtrade Gold project, it was his second week in London after moving from Ireland and was looking for projects.

Q. How was your IJL experience last year and what are you looking forward to this year?

IJL 2016 was our first trade show and it was fantastic. We faceted gemstones live at our booth and it was really encouraging to see so many delighted faces (even people within the industry) who had never witnessed a gemstone been faceted before. It certainly inspired us to carry on with what we’re doing in terms of being transparent with our supply chain.

We love showing people behind the scenes of the creation process and opening them up to new or unseen practices. We will have another practical showcase for IJL this year… same booth, Q38!

The Rock Hound Stand at IJL 2016
The Rock Hound’s Susi Smither showcasing her jewellery designs at IJL 2016.

Q. You’re very active in Fairtrade, do you think customers in 2017 are actively searching for ethical products and how do you ensure this message is put across?

Yes. Even mainstream chains such as Argos are stocking Fairtrade Gold now. People are definitely pushing for transparency within supply chains, look at Fashion Revolution. People have an understanding of ethical companies within the food industry and know how to look for and where to find organic food and drink. With that in full swing, they are turning their attention to and looking for answers on the provenance of other products. This is the time for the fashion industry to step up and get clean.

Everyone is tech savvy nowadays so it’s imperative to harness the power of online and have lots of visually appealing, informative and shareable content at the ready. Authenticity and great customer service will get you further than it used to. People want to shop with brands and businesses that they trust, especially when purchasing something such as engagement or wedding rings. Start conversations and engage with your audience, be informed and ready to have answers for all of their questions.

Q. Do you have any new collections launching this year and what can you tell us about them?

We’re currently working on a new silver collection but we don’t have a name for it yet. Perhaps we should get our social followers to help us with that! It combines crystal forms and our statement nano ceramics in a whole range of pieces from showstopping rings to subtle studs. That’s all we can give away for now though, you’ll have to follow us on social media if you want a sneak peak!

We’re #withyou drawing on the experience and advice of all our exhibitors to support your business growth. Find out more about the brands and businesses you can discover at IJL 2017 here. 

Blog, Education, Industry

5 Reasons Why Your Jewellery Business Needs Content Marketing

by IJL • • 1 Comment

By Sarah Jordan of The William Agency

If the ‘blog’ area of your website is underused, underappreciated by your customers or simply non-existent, now’s the time to consider a content marketing strategy.

The use of content marketing to boost businesses has grown rapidly in recent years, with many big companies such as Apple, Tesco, Wholefoods, Coca Cola, Asos and Nike also working content into their wider marketing plans.

What is content marketing?

Content marketing is a catch-all term for creating and sharing useful, interesting and entertaining content to your customers, whether that’s a video, photo, article or lookbook. The aim of content marketing is to create a consistent stream of value that entices new customers, rewards loyal customers and provides helpful information that will make your business appear to be an expert in your field. Simply put, content builds a sense of trust in your brand.

How do I know what type of content to produce?

Content needs to be tied to what makes you special as a business. Start by considering your brand universe, what makes you unique and what information you could provide with a degree of expertise. For example, an individual searching Google for advice on cleaning a piece of silver jewellery is more likely to trust a trained jeweller than a random forum response. Instead of seeing your content as an opportunity to sell your product, think about ways it can draw customers to you and engage them in a meaningful way. In the long-term this will lead to a loyal, repeat customer.

5 Reasons Why Content Marketing Works For Small Businesses

1. People don’t want to be sold to anymore

Traditional ‘buy this and it will transform your life’ sales tactics don’t work in today’s overexposed, digital world. The use of advert blockers online, the decline of print media and the rise of mobile shopping means customers need to be targeted in new and more imaginative ways.

2. Content is the backbone of your social media marketing

Ever struggled to think of something to post on social media? Content, whether a short video, great image or a blog post, is essential for making your social media stand out.

3. Consistency and quality will support your Google presence

A content strategy can only succeed if it offers consistency and quality. A fantastic post published on a regular basis will please customers, but it will also be looked upon favourably by Google – a sure-fire way to increase your organic search potential. Don’t be afraid to reduce the amount of posts you create in order to ensure quality – a customer would rather wait for something useful than waste time on consuming poor-quality content.

4. Content leads to increased sales and loyal customers

Customers who are already buying your products can become even more invested in your brand universe through content. For those customers who are new to your offer, they may have found you through your content, or they may be tempted to dwell longer on your site (and scroll through your jewellery designs) thanks to an interesting read. For this reason ensure your content is easily accessible and visible on your website.

5. Content helps to build a brand that customers trust

If a customer types ‘silver heart necklace’ into Google they are faced with 250,000,000 results, which makes being seen difficult to say the least. However, when customers drill down their options they may be torn between 10 different brands or websites. If only one of these offers extra value through content, then this company is going to appear to be the expert and the one to invest in. This sense of trust is invaluable for growing your business.

We’re #withyou offering advice and support on developing a content marketing strategy. Speak to the team at International Jewellery London to find out more.

News

IJL 2017 Launch New Exhibitor Support Programme with Summer Masterclass

by IJL • • 2 Comments

International Jewellery London 2017 is launching a special complementary support programme for all exhibitors to ensure they maximise their experience and commercial success at this year’s show.

The programme is an integral part of the #withyou campaign, designed to showcase IJL’s continuing commitment to provide year-round support to the UK and international jewellery sector.

 A comprehensive programme of pre-show support includes online assistance, tailored blog content and webinars on exhibiting guidelines. The initiative comes together in a one day, free-to-attend, Summer Masterclass on June 15, where all IJL exhibitors are invited to learn from inspiring industry leaders providing mentorship and guidance on getting the most out of networking, PR and marketing opportunities.

The IJL show team will also provide top tips on exhibiting, operations and matchmaking opportunities to help boost buyer networking opportunities.

Read more: What Are the Hottest Trends from the AW17 Catwalks?

Following the Masterclass in the morning, Design Gallery Exhibitors are invited to stay for a tailored Designer/ Designer Maker programme in the afternoon, where they will receive guidance on how best to achieve ‘stand-out’ visibility amongst buyers at the show, invaluable top tips on how to be IJL Ready, covering topics such as Price Points, Distribution, Quantities, Stand Display, PR and Networking.

The experienced line up of speakers include Jo Henderson, Jewellery Business and Training Consultant JHJC; Lyndsey Straughton, Jewellery Industry Promotions Ambassador of the NAJ and Aldyth Crowther, Independent Design Professional.  They will share valuable PR and marketing advice, as well as networking skill aids and constructive operational tactics.

Read more: 7 Tips On Boosting Sales With Images On Instagram

Exhibitors who cannot make the Masterclass will still receive materials, online support and webinars that will cover these topics, ensuring that everyone is IJL ready.

Hosting the Masterclass, Sam Willoughby, Event Director, explains: “Exhibiting at IJL can be a daunting experience  – three busy days which are the culmination of months of creative energy and planning. As organisers, we want all our exhibitors to have a productive and successful  show and hope that these programmes will help cement their successes.”

“Trade shows are still regarded as one of the best ways in which to launch a brand or collection, open new accounts and nurture relationships with existing clients or industry contacts. Juggling all three is no mean feat and we are excited to assist IJL with their impressive programme of support for new and existing exhibitors, many of whom are NAJ members,” says Michael Rawlinson, Chief Executive, NAJ.

Leading designer, Andrew Geoghegan, adds: “As a designer I find myself totally absorbed pre-show in fine-tuning my collection. The preparation of equally important marketing materials, press releases and invites can easily take second place which is not a wise move! This programme, especially with the IJL designer masterclass, will help us all get the most from the show – a win win experience.”

Read more: How Jewellery Brands Can Get the Most out of Their PR Investment

Jo Henderson, Jewellery Business and Training Consultant JHJC, and speaker at the Designer Support Masterclass, comments: “It doesn’t matter whether you are launching for the first time or are a seasoned exhibitor.

“A trade show, with the prestige of IJL, represents a very important date in your calendar.  I will be giving practical advice that you can start acting on in advance of the show, during the show, and following the show. Maximise your potential and don’t let this opportunity go to waste.” 

The Masterclass will be held in Central London on 15th June 2017. To book a place and start your IJL Journey, click here. 

For further information on the IJL Exhibitor HUB – highlighting everything you need to know about exhibiting at IJL from Social media, Hiring, Branding, PR, Photography and Trade Show low down – go to: www.jewellerylondon.com/hub

 

Blog, Exhibiting, Industry, Products

IJL 2017 New Exhibitor: Fashion Jewellery with a Couture Look from Lily and Rose

by IJL • • 2 Comments

With striking campaign images, bold fashion jewellery collections and a spot-on approach to colour combinations, Lily and Rose is one of the most exciting fashion brands to join IJL in 2017.

Here, Nikolina Kotur, head of UK sales for Lily and Rose, explains more about the origins of the brand, its most popular collections and its plans for IJL in September…

Q. What can you tell us about your brand, its inspiration and the team behind it?

Our Zetterberg brand was born from Therese Zetterberg’s love for timeless vintage and elegant couture. She set up her business in 2007 with a production of dresses; both evening, day and bridal with a focus on high quality, elegance, and a luxurious touch.

To match her creations in a fun and fashionable way without breaking the bank she started making fashion jewellery with a couture look. And that is what has grown in to the brand that Lily and Rose is today. Lily and Rose represents a unique mix of craftsmanship quality and fashionable designs at an affordable price. The stylish collections include brass, silver and gold-plated rings, necklaces, bracelets, earrings and hair accessories – made with Swarovski crystals in a subtle Scandinavian colour palette.

The brand also includes a bridal collection with more standout glamorous pieces such as crowns, hair combs, hairbands and other hair accessories. All pieces are wrapped in luxury packaging for a glamorous feel.

Earrings by Lily and Rose
Lola Ivory Cream Lacour Earrings by Lily and Rose, RRP £80.

Q. What makes your jewellery unique and why do you think it will appeal to the current market?

The glamorous feel of pieces combined with fashion jewellery prices makes them very attractive. Our colour combinations have always been a big hit. Pieces are all handmade and the craftsmanship behind them is excellent – we work with leading crafts people with 35-years of experience.

Q. What are your signature or key pieces that always seem to catch the eye of customers and retailers?

I would say all the larger statement earrings like Laurel, Chloe, Colette and Amy.

Q. Your campaign images and marketing materials are really eye-catching. What does this brand identity say about Lily and Rose? 

It reflects the brand and our vision witch is always, modern, playful, feminine and flirty. We spend a great amount of time on our campaigns and shoots to make sure we get that message across.

Lily and Rose model picture

Q. You have an incredible number of followers on social media – how important has Instagram been to grow your business and what are the secrets of your success?

There is no secret, it is truly organic growth from our clients and all the ladies out there that love our brand. We have a huge number of confident, fashionable ladies who completes their looks with our jewellery and loves to show it of on Instagram. We are very grateful and we love seeing their images every day. They have organically created a following for us.

Q. Why have you decided to exhibit at IJL and what do you hope to achieve from the event? 

We are huge across Scandinavia and are now aiming for the same with the UK. Being able to meet so many fantastic retailers both smaller and larger in one place is what attracted us to IJL.

IJL is #withyou bringing inspiring and emerging brands to Olympia every September. Plan your journey and discover our other exhibitors here. 

Blog, Industry, Products

IJL 2017 Exhibitor The Rock Hound On Business Growth, Social Media and Advertising

by IJL • • 3 Comments
Following a hugely successful debut at IJL in 2016, growing designer brand The Rock Hound is back for 2017. 
Here, The Rock Hound designer and founder, Susi Smither FGA, shares her advice for growing a successful jewellery brand, including her experiences of social media, collaborations and video content.

Q. What do you think are the main challenges of being an up-and-coming brand in 2017 and what would your advice be to others?

A big challenge is advertising on a small budget. There are so many exciting brands for customers to choose from it is key to figure out who your customers are and target them specifically. We would advise others to seek out local and like minded businesses to work with on events and ideas, even if it’s just a series of social media posts that cost nothing.

Cross promote as much as you can to double each other’s reach. It doesn’t have to be other jewellers, be creative and reach out to relevant audiences you wouldn’t usually tap into. We’ve worked with Karma Kola and Phonaudio previously both of whom have brought in additional traffic and interest.

Q. You have a fantastic behind-the-scenes video on the homepage of your website – do you think this helps to engage customers and draw them into your world? 

Definitely. Jewellery is a very visual industry so we personally focus on striking imagery to catch people’s attention. It’s really key to find your style and then stick to it as you build your brand, such as our facet wall which people spotted from far off as soon as they stepped into IJL last year.

The ‘behind the scenes’ video on our website explains who we are and why. Its short, sweet and to the point. If you’ve got an important message to get across, such us our stance on ethics, a video works way better then expecting people to trawl through loads of information – it’s way more digestible and memorable.

The Rock Hound Lilac Spinel Bombe Ring
Lilac Spinel Bombe Ring from The Rock Hound’s Chromanteq Collection.

People browsing the web make up their mind about a brand within a few minutes of being on your site so it’s really important to get your message out there quickly. It’s also great to have easily shareable content as everyone is online these days and influencers are quickly becoming an integral part of any company’s social media campaigns.

As touched upon in the previous question – working with other upcoming business and startups enables you to build working relationships on a more neighbourly basis, scratch my back, I’ll scratch yours. No one has the capital to create campaigns as big as Tiffany when they’re starting out which is why we worked with Matthew Hyndman to create our video. We met through filming a Fairtrade Gold project, it was his second week in London after moving from Ireland and was looking for projects.

Q. How was your IJL experience last year and what are you looking forward to this year?

IJL 2016 was our first trade show and it was fantastic. We faceted gemstones live at our booth and it was really encouraging to see so many delighted faces (even people within the industry) who had never witnessed a gemstone been faceted before. It certainly inspired us to carry on with what we’re doing in terms of being transparent with our supply chain.

We love showing people behind the scenes of the creation process and opening them up to new or unseen practices. We will have another practical showcase for IJL this year… same booth, Q38!

The Rock Hound Stand at IJL 2016
The Rock Hound’s Susi Smither showcasing her jewellery designs at IJL 2016.

Q. You’re very active in Fairtrade, do you think customers in 2017 are actively searching for ethical products and how do you ensure this message is put across?

Yes. Even mainstream chains such as Argos are stocking Fairtrade Gold now. People are definitely pushing for transparency within supply chains, look at Fashion Revolution. People have an understanding of ethical companies within the food industry and know how to look for and where to find organic food and drink. With that in full swing, they are turning their attention to and looking for answers on the provenance of other products. This is the time for the fashion industry to step up and get clean.

Everyone is tech savvy nowadays so it’s imperative to harness the power of online and have lots of visually appealing, informative and shareable content at the ready. Authenticity and great customer service will get you further than it used to. People want to shop with brands and businesses that they trust, especially when purchasing something such as engagement or wedding rings. Start conversations and engage with your audience, be informed and ready to have answers for all of their questions.

Q. Do you have any new collections launching this year and what can you tell us about them?

We’re currently working on a new silver collection but we don’t have a name for it yet. Perhaps we should get our social followers to help us with that! It combines crystal forms and our statement nano ceramics in a whole range of pieces from showstopping rings to subtle studs. That’s all we can give away for now though, you’ll have to follow us on social media if you want a sneak peak!

We’re #withyou drawing on the experience and advice of all our exhibitors to support your business growth. Find out more about the brands and businesses you can discover at IJL 2017 here. 

Blog, Education, Industry

5 Reasons Why Your Jewellery Business Needs Content Marketing

by IJL • • 1 Comment

By Sarah Jordan of The William Agency

If the ‘blog’ area of your website is underused, underappreciated by your customers or simply non-existent, now’s the time to consider a content marketing strategy.

The use of content marketing to boost businesses has grown rapidly in recent years, with many big companies such as Apple, Tesco, Wholefoods, Coca Cola, Asos and Nike also working content into their wider marketing plans.

What is content marketing?

Content marketing is a catch-all term for creating and sharing useful, interesting and entertaining content to your customers, whether that’s a video, photo, article or lookbook. The aim of content marketing is to create a consistent stream of value that entices new customers, rewards loyal customers and provides helpful information that will make your business appear to be an expert in your field. Simply put, content builds a sense of trust in your brand.

How do I know what type of content to produce?

Content needs to be tied to what makes you special as a business. Start by considering your brand universe, what makes you unique and what information you could provide with a degree of expertise. For example, an individual searching Google for advice on cleaning a piece of silver jewellery is more likely to trust a trained jeweller than a random forum response. Instead of seeing your content as an opportunity to sell your product, think about ways it can draw customers to you and engage them in a meaningful way. In the long-term this will lead to a loyal, repeat customer.

5 Reasons Why Content Marketing Works For Small Businesses

1. People don’t want to be sold to anymore

Traditional ‘buy this and it will transform your life’ sales tactics don’t work in today’s overexposed, digital world. The use of advert blockers online, the decline of print media and the rise of mobile shopping means customers need to be targeted in new and more imaginative ways.

2. Content is the backbone of your social media marketing

Ever struggled to think of something to post on social media? Content, whether a short video, great image or a blog post, is essential for making your social media stand out.

3. Consistency and quality will support your Google presence

A content strategy can only succeed if it offers consistency and quality. A fantastic post published on a regular basis will please customers, but it will also be looked upon favourably by Google – a sure-fire way to increase your organic search potential. Don’t be afraid to reduce the amount of posts you create in order to ensure quality – a customer would rather wait for something useful than waste time on consuming poor-quality content.

4. Content leads to increased sales and loyal customers

Customers who are already buying your products can become even more invested in your brand universe through content. For those customers who are new to your offer, they may have found you through your content, or they may be tempted to dwell longer on your site (and scroll through your jewellery designs) thanks to an interesting read. For this reason ensure your content is easily accessible and visible on your website.

5. Content helps to build a brand that customers trust

If a customer types ‘silver heart necklace’ into Google they are faced with 250,000,000 results, which makes being seen difficult to say the least. However, when customers drill down their options they may be torn between 10 different brands or websites. If only one of these offers extra value through content, then this company is going to appear to be the expert and the one to invest in. This sense of trust is invaluable for growing your business.

We’re #withyou offering advice and support on developing a content marketing strategy. Speak to the team at International Jewellery London to find out more.

News

IJL 2017 Launch New Exhibitor Support Programme with Summer Masterclass

by IJL • • 2 Comments

International Jewellery London 2017 is launching a special complementary support programme for all exhibitors to ensure they maximise their experience and commercial success at this year’s show.

The programme is an integral part of the #withyou campaign, designed to showcase IJL’s continuing commitment to provide year-round support to the UK and international jewellery sector.

 A comprehensive programme of pre-show support includes online assistance, tailored blog content and webinars on exhibiting guidelines. The initiative comes together in a one day, free-to-attend, Summer Masterclass on June 15, where all IJL exhibitors are invited to learn from inspiring industry leaders providing mentorship and guidance on getting the most out of networking, PR and marketing opportunities.

The IJL show team will also provide top tips on exhibiting, operations and matchmaking opportunities to help boost buyer networking opportunities.

Read more: What Are the Hottest Trends from the AW17 Catwalks?

Following the Masterclass in the morning, Design Gallery Exhibitors are invited to stay for a tailored Designer/ Designer Maker programme in the afternoon, where they will receive guidance on how best to achieve ‘stand-out’ visibility amongst buyers at the show, invaluable top tips on how to be IJL Ready, covering topics such as Price Points, Distribution, Quantities, Stand Display, PR and Networking.

The experienced line up of speakers include Jo Henderson, Jewellery Business and Training Consultant JHJC; Lyndsey Straughton, Jewellery Industry Promotions Ambassador of the NAJ and Aldyth Crowther, Independent Design Professional.  They will share valuable PR and marketing advice, as well as networking skill aids and constructive operational tactics.

Read more: 7 Tips On Boosting Sales With Images On Instagram

Exhibitors who cannot make the Masterclass will still receive materials, online support and webinars that will cover these topics, ensuring that everyone is IJL ready.

Hosting the Masterclass, Sam Willoughby, Event Director, explains: “Exhibiting at IJL can be a daunting experience  – three busy days which are the culmination of months of creative energy and planning. As organisers, we want all our exhibitors to have a productive and successful  show and hope that these programmes will help cement their successes.”

“Trade shows are still regarded as one of the best ways in which to launch a brand or collection, open new accounts and nurture relationships with existing clients or industry contacts. Juggling all three is no mean feat and we are excited to assist IJL with their impressive programme of support for new and existing exhibitors, many of whom are NAJ members,” says Michael Rawlinson, Chief Executive, NAJ.

Leading designer, Andrew Geoghegan, adds: “As a designer I find myself totally absorbed pre-show in fine-tuning my collection. The preparation of equally important marketing materials, press releases and invites can easily take second place which is not a wise move! This programme, especially with the IJL designer masterclass, will help us all get the most from the show – a win win experience.”

Read more: How Jewellery Brands Can Get the Most out of Their PR Investment

Jo Henderson, Jewellery Business and Training Consultant JHJC, and speaker at the Designer Support Masterclass, comments: “It doesn’t matter whether you are launching for the first time or are a seasoned exhibitor.

“A trade show, with the prestige of IJL, represents a very important date in your calendar.  I will be giving practical advice that you can start acting on in advance of the show, during the show, and following the show. Maximise your potential and don’t let this opportunity go to waste.” 

The Masterclass will be held in Central London on 15th June 2017. To book a place and start your IJL Journey, click here. 

For further information on the IJL Exhibitor HUB – highlighting everything you need to know about exhibiting at IJL from Social media, Hiring, Branding, PR, Photography and Trade Show low down – go to: www.jewellerylondon.com/hub

 

Blog, Exhibiting, Industry, Products

IJL 2017 New Exhibitor: Fashion Jewellery with a Couture Look from Lily and Rose

by IJL • • 2 Comments

With striking campaign images, bold fashion jewellery collections and a spot-on approach to colour combinations, Lily and Rose is one of the most exciting fashion brands to join IJL in 2017.

Here, Nikolina Kotur, head of UK sales for Lily and Rose, explains more about the origins of the brand, its most popular collections and its plans for IJL in September…

Q. What can you tell us about your brand, its inspiration and the team behind it?

Our Zetterberg brand was born from Therese Zetterberg’s love for timeless vintage and elegant couture. She set up her business in 2007 with a production of dresses; both evening, day and bridal with a focus on high quality, elegance, and a luxurious touch.

To match her creations in a fun and fashionable way without breaking the bank she started making fashion jewellery with a couture look. And that is what has grown in to the brand that Lily and Rose is today. Lily and Rose represents a unique mix of craftsmanship quality and fashionable designs at an affordable price. The stylish collections include brass, silver and gold-plated rings, necklaces, bracelets, earrings and hair accessories – made with Swarovski crystals in a subtle Scandinavian colour palette.

The brand also includes a bridal collection with more standout glamorous pieces such as crowns, hair combs, hairbands and other hair accessories. All pieces are wrapped in luxury packaging for a glamorous feel.

Earrings by Lily and Rose
Lola Ivory Cream Lacour Earrings by Lily and Rose, RRP £80.

Q. What makes your jewellery unique and why do you think it will appeal to the current market?

The glamorous feel of pieces combined with fashion jewellery prices makes them very attractive. Our colour combinations have always been a big hit. Pieces are all handmade and the craftsmanship behind them is excellent – we work with leading crafts people with 35-years of experience.

Q. What are your signature or key pieces that always seem to catch the eye of customers and retailers?

I would say all the larger statement earrings like Laurel, Chloe, Colette and Amy.

Q. Your campaign images and marketing materials are really eye-catching. What does this brand identity say about Lily and Rose? 

It reflects the brand and our vision witch is always, modern, playful, feminine and flirty. We spend a great amount of time on our campaigns and shoots to make sure we get that message across.

Lily and Rose model picture

Q. You have an incredible number of followers on social media – how important has Instagram been to grow your business and what are the secrets of your success?

There is no secret, it is truly organic growth from our clients and all the ladies out there that love our brand. We have a huge number of confident, fashionable ladies who completes their looks with our jewellery and loves to show it of on Instagram. We are very grateful and we love seeing their images every day. They have organically created a following for us.

Q. Why have you decided to exhibit at IJL and what do you hope to achieve from the event? 

We are huge across Scandinavia and are now aiming for the same with the UK. Being able to meet so many fantastic retailers both smaller and larger in one place is what attracted us to IJL.

IJL is #withyou bringing inspiring and emerging brands to Olympia every September. Plan your journey and discover our other exhibitors here.