Jewellery photography specialists Summerleigh Photography are offering retailer jewellers a platform to access professional photography of their products without the worry of any upfront costs.
The offer, which includes a credit facility of more than three months, has been introduced by Summerleigh Photography founder Lucy Davies in a move to help retailers manoeuvre their businesses for when lockdown is over; a move that she says is critical to then being able to drive immediate sales.
Retailers will be able to get ten high-quality product images of their stock taken at a reduced cost of £15 per image without having to pay until September 1.
High-quality pack photography has been proven to increase jewellery sales by 88% and is crucial to selling products online where growing numbers of the public are making their purchases in the digital retail age. Many retailers however are often at a disadvantage as there is no professional imagery available of their non-branded jewellery.
Sales of these items are just as important to a businesses’ profits says Lucy, who has worked in the jewellery industry for more than 15-years, which is why high-quality imagery of these products is so important to securing sales.
The professional jewellery photographer said: “The jewellery industry is a vital part of the UK’s retail economy, which is why I wanted to do something to support it – particularly independent traders – during this difficult time.
“We all know the importance of cash flow and the pandemic lockdown means that many retailers will rightfully be worried about how they can actually spend money getting their businesses in the strongest position possible for when lockdown ends when incomes have been reduced.
“The support package that I have introduced means that retailers will be able to get ten high-quality product images of their stock taken at a reduced cost of £15 per image without having to pay until September 1. The only immediate charge would be the cost of delivering and returning the stock used in the photography.”
Lucy is recognised as one of the industry’s most skilled pearl jewellery photographers having previously worked at UK pearl wholesalers Raw Pearls where she led the business’ photography and marketing activity. She has clients across the UK and specialises specifically in packshot photography – a style of imagery used by major retailers to stimulate sales in which the product is displayed on a white background.
She launched the business to give independent retailers an affordable way of accessing this form of high-quality photography used by bigger jewellery brands.
For more information email lucy@summerleighphotography.co.uk. To examples of her work, visit www.summerleighphotography.co.uk.
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