Did you know that engagement rates on Instagram are 15x higher than Facebook, and 20x higher than Twitter?
Instagram sees over 60 million photo uploads daily, 1.6 billion likes per day and 73% of brands will post at least one images/video per week.
The success of Instagram is clear, and as a Jewellery business, visually displaying your products is a great way to achieve more sales.
Have you been using Instagram but not seeing the engagement, or sales you expect from the images you share? Keep on reading for my 7 success tips on getting sales with images on Instagram.
- Lifestyle Photos
With 90% of the information transferred to our brain being visual, you need to find a way to connect with your customers and one of the most popular types of visuals is lifestyle photos.
Think about your jewellery business, and how you can display your photo’s in a lifestyle-type visual. Brands are seeing a 60% increase in engagement, likes and comments when they use lifestyle photos and this is because it connects with the customer and at the end of the day, connecting and building trust is what drives sales.
- Add A Filter
For on-the-go smartphone photo editing, take a look at Snapseed. Before you upload a visual to Instagram, always add a filter using Snapseed. Adding a filter that brightens a photo can increase its “likes” by 24%.
- Less Is More
When it comes to creating visuals as a Jewellery business, less is more. Try not to over complicate the visuals you create and share because your audience will keep on scrolling through their Instagram feed. You want to capture their attention in the best possible way so don’t overthink it, and try to create images that would resemble a high budget visual from a global brand. Keep it simple, and show a lot of background space.
- Create A Colour Scheme
For all of the visuals I create across my Social Media platforms have a specific colour scheme. I keep it as simple as possible, and only use 1 or two colours. Take a look at using Canva to create your visuals for Instagram, as it allows you to create your colour scheme so that you can always follow this, without any difficulty.
- Use Hashtags
Hashtags are the only way someone can search for a something inside of Instagram. Make sure you do your research using a tool like TagBoard to see whether the hashtags you are using are generating enough traffic. Only use hashtags that are relevant to your jewellery business, and are being searched for. I would suggest using no more than 10 hashtags per post.
- Create a Slideshow
Instagram introduced their Slideshow feature last month. Whilst being a very simple addition, it has only increased the platform’s popularity, especially when it comes to businesses marketing online.
This new feature allows you to upload 10 photos/videos in one single post. The photos/videos could be a behind-the-scenes look at your working week, it could be the latest product/service launch or even an event you are attending – the options are endless with the slideshow feature.
Use this new feature, and create a story that connects with your audience.
- Stay Consistent
Consistency is key when it comes to Social Media, and especially Instagram. Because of the newsfeed algorithm, Instagram will show users what THEY want to see, and not what was last uploaded to the platform. To keep your audience interested in your posts, stay consistent and upload on a regular basis.
BONUS: Instagram Stories
Instagram stories allows you to share moments throughout your day whether it be photos or videos for all of your followers to see, and experience for up to 24 hours. You can also add a link, text and tag people inside of your Instagram Story.
If you are looking to advertise on Instagram, take a look at a previous article I wrote for IJL here.
I hope the about 7 tips will help you get more sales using images on Instagram.
So, you have 7 tips to create images on Instagram, but what’s next? How are you going to utilise your images to increase engagement by up to 150%?
I am going to be running a BRAND NEW, and EXCLUSIVE webinar on Social Media, and creating images that drive engagement, traffic and sales.
My NEW, and CERTIFIED webinar on the 13th April at 7pm will help you understand how-to use visual content on your website and through your social networks to increase brand awareness, generate leads and boosts your sales as a jewellery business.
HOW YOU’LL BENEFIT:
- Successfully integrate your image marketing into your overall marketing strategy.
- Develop an Image Content Plan using proven templates
- In 2016, 80.20% of all the Posts published were photos and videos
- Win new business at ZERO cost by driving organic traffic from Google
- Why images are so important for your social media activity
This is one of the best visual learning opportunities you’ll have this year – and it’s 100% free and live. If you can’t attend live, you can view the replay online at your convenience – but only if you register and lock in your spot! You will also get access to a FREE image cheat sheet when you log in for the webinar!