Blog Modules

The Editor’s Choice winners to look out for at IJL 2016

Industry, News

The Editor’s Choice winners to look out for at IJL 2016

The winners of this year’s Editor’s Choice have been announced, with brands and designers recognised for their creative talent and innovative techniques in five categories.  Sam Willoughby, IJL event director and Editor’s Choice judge, commented: “Editor’s Choice always highlights the very best ... Read More
KickStart 2016: Meet emerging designer Emma Calvert

People

KickStart 2016: Meet emerging designer Emma Calvert

International Jewellery London’s annual KickStart initiative is aimed at emerging UK designers looking to take their business to the next level. 10 up-and-coming design talents have been selected by the National Association of Jewellers (NAJ) and IJL to have the unique opportunity to showcase their jewellery at IJL 2016 ... Read More
The Editor’s Choice winners to look out for at IJL 2016

Industry, News

The Editor’s Choice winners to look out for at IJL 2016

The winners of this year’s Editor’s Choice have been announced, with brands and designers recognised for their creative talent and innovative techniques in five categories.  Sam Willoughby, IJL event director and Editor’s Choice judge, commented: “Editor’s Choice always highlights the very best ... Read More
KickStart 2016: Meet emerging designer Emma Calvert

People

KickStart 2016: Meet emerging designer Emma Calvert

International Jewellery London’s annual KickStart initiative is aimed at emerging UK designers looking to take their business to the next level. 10 up-and-coming design talents have been selected by the National Association of Jewellers (NAJ) and IJL to have the unique opportunity to showcase their jewellery at IJL 2016 ... Read More

Blog, Industry

Benefit from a Tailored IJL Experience by Registering Earlier!

by IJL • • 2 Comments

Register for IJL –  www.jewellerylondon.com/register

A common piece of feedback we hear from our visitors is that it’s more important than ever to demonstrate the return of their time and attendance at shows like ours, on their business activities and of course professional development. Understandably attendance at IJL has to have a tangible business benefit.

So perhaps we shouldn’t be surprised to see a possible correlation between this and an increase of visitors who are securing their place earlier in the registration window. Why? Well when you think about it there are clear benefits to registering early.

Firstly, registering early gives you more time to consciously, or subconsciously plan your visit. As your priorities and challenges flex throughout the year, your attendance becomes the focal point in meeting and overcoming them.

This allows you to be proactive in defining what a successful visit looks like, and increasingly we’re seeing visitors identifying in advance the designers, speakers and products they need to see to achieve this.

Secondly, by telling us in advance you’ll be attending we can support this process, providing you with the relevant information and advice that will enable you to unlock the full potential of your visit. We do this by using the information you provide during registration, so by providing these details earlier you will receive a full and tailored experience that meets your needs.

And if you think about the alternative, waiting closer to the show has no real benefit as even if in the end you are unable to attend, by registering you’ll have had access to relevant and useful information at no cost.

Think of it this way… if you leave a piece of work to the last minute, it’s unlikely you’ll be able to give it the planning it deserves or have time to find the support you need.

Whether you register now or later we’ll be very happy to welcome you to IJL and support you in achieving your business objectives. But if demonstrating the importance of attendance is important to you, ask yourself this, why wouldn’t I give myself every chance to make the most of the opportunities waiting for me at IJL?

We can’t think of a reason either.

We’re #withyou helping to grow your business with a guaranteed trade-only audience, international buyers and an inspiring seminar programme. 

Start benefiting today- register at www.jewellerylondon.com/register

Education

The Simple but Effective 15 Minute Plan for B2B Retail Brands Using LinkedIn

by Warren Knight • • 1 Comment

Did you know that 94% of B2B marketers use LinkedIn to distribute content? LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% which is 277% higher than Twitter.

When it comes to marketing on LinkedIn as a retail business in the jewellery industry, what are you doing inside of LinkedIn to connect with your customers, and to generate new leads?

I have built a LinkedIn community of over 13,000 connections, 14,500 content followers with daily engagement. I can attribute a 6-figure income to LinkedIn alone, and because of this, I want to share with you my simple, but effective 15-minute LinkedIn Marketing plan.

Whilst I spend 15 minutes on my LinkedIn Plan, you don’t have to. Some of the activities I detail below might already be a part of your strategy. If you are new to LinkedIn as a jewellery business and want to get the most out of LinkedIn, here is my 15-minute plan.

Part One

The first part of my 15-minute LinkedIn plan is to cover some of the more basic activities that we all forget to do on a daily basis.

Check Your Connection Requests = 1 minute

It really does just take 60 seconds to go through your connection requests, and accept or reject the requests. My suggestion would be to only accept people you know, have done business with or can see a potential business future with. I will turn down connection requests from people who are looking to “sell” their products/services to me, because I know this is something I am not interested in. Think about your network as a jewellery business and be selective with who you connect with.

Thank Your New Connections = 3 minutes

If you do find yourself accepting connection requests, take three minutes out of your day to personally reach out, and say thank you for connecting. This would be a good time to share content around your business, so that they can get to know who you are.

Send Requests = 1 minute

As great as it is to receive connection requests, you may find that not every single person you want to connect with makes the first move which means that you have to. Take 60 seconds out of your day, and have a look at the “people you may know” to see if there is anyone you want to connect with.

Part Two

Look At Your Profile Views = 3 minutes

Do you know who has been looking at your LinkedIn profile? They may not have sent a connection request, but that doesn’t mean that they are not interested. Think about the future of your jewellery business, and whether the person who has looked at your profile could be either a client, retailer or wholesaler you could work with in the future.

Share Your Own Content = 2 minutes

LinkedIn Pulse is one of LinkedIn’s most powerful features, and one you should be using to share you content. Whilst it will take you longer than two minutes to create content, make sure that you do amplify your blog content, and share it on LinkedIn pulse.

Part 3 

Submit Content To LinkedIn Today

Get in contact with the business development team at LinkedIn to see if they will feature your content. This is a great way to build brand awareness, and increase your reach inside of LinkedIn whilst also encouraging engagement.

Commenting On Posts = 1 minute

Spend just 60 seconds a day going through your LinkedIn news feed and look at what your audience are posting, and comment on them. The true route to success on LinkedIn is getting engaged and spending that one minute a day having a two-way conversation will be a great way to increase your network.

Schedule A Call Or Meeting With A Connection = 1 minute

After building your network, take a look at who you can connect with on a more personal level, and book in a call or a meeting. Find a mutually beneficial time to have this phone call or meeting, and see where it leads. You never know; it could be the best spent 60 seconds of your year.

I hope that my 15-minute LinkedIn plan will help you generate success as a Jewellery business, but what if I told you, you could generate a 6-figure income through LinkedIn in just 21 days?

This is one of the best LinkedIn learning opportunities you’ll have this year, and it’s 100% free, certified and live!

AND HERE’S WHY YOU SHOULD CARE:

  • LinkedIn users are FOUR TIMES more likely to visit your website than Facebook users
  • LinkedIn generates the HIGHEST visitor-to-lead conversion rate at 2.74%, which was 277% higher than Twitter
  • 40% of users use LinkedIn DAILY
  • 94% of B2B marketers use LinkedIn to distribute content

In my NEW and EXCLUSIVE 1 hour live and free webinar on the 24th May at 7pm, I will share with you my 6-step power formula for LinkedIn success in just 21 days!

HOW YOU’LL BENEFIT:

  • My 6-step power formula to generating LinkedIn success in 21 days
  • How to find potential customers through LinkedIn’s “new” search functionality
  • Win new business at ZERO cost by driving organic traffic from Google
  • Get to the top of LinkedIn for your specific keywords in less than 60 seconds
  • How to share the perfect content for your professional LinkedIn network
  • How to use LinkedIn’s brand new interface
  • The three secret LinkedIn features you didn’t know about
  • How to design, and implement a LinkedIn networking strategy for success

Join me on the 24th May at 7pm to find out how I built a LinkedIn community of over 13,000 connections, 14,500 content followers and daily engagement that attributed to a 6-figure income.

Sign up here – http://www.thinkdigitalfirst.com/resource/6-step-power-formula-linkedin-success-just-21-days/

Blog, Industry, Products

IJL 2017 New Exhibitor: Automatic Watches at Accessible Prices from Bateren & Co

by IJL • • 1 Comment

Drawing on his own experiences, Marho Bateren founded watch brand Bateren & Co to fill a niche in the market for automatic timepieces at accessible prices. Here, he explains what led him to the world of watches and how the brand’s Pacemaker 1 looks set to challenge the UK status quo…

Q. What can you tell us about the history of your company, it’s ethos and how it came about?

About seven years ago, I moved down to London from Liverpool for my first major corporate job. I had been transposed from living and working in a small city to the fast paced lifestyle associated with working for one of the world’s largest conglomerates. Naturally, I wanted to fit in.

I had this director who was the most dapper gentleman that I had met up until that point. He was so clean cut and well put together. I’ll never forget him talking to me about the importance of first impressions and how you could judge a man by his suit, shoes and of course, his watch!…and when it came to watches, only a quality automatic watch would do!

Bateren & Co Watches IJL 2017 New Exhibitor
The Pacemaker 1 by Bateren & Co

So, once I had gotten my first few pay cheques, I was adamant that I was going to look the part. I was able to pick up a couple of suits and a few pairs of shoes, but when it came to the watch, I just couldn’t find that quality automatic timepiece for a reasonable price. I thought to myself, surely someone should be offering this!

A few years later, I set up Bateren & Co, for this very purpose.

Q. What can you tell us about your products and what makes them unique or unusual for the UK market?

The vision behind our watches, although two-fold, is centred around a single premise; to be stronger than your average.

Firstly, the design of the watch. I wanted to build a watch that was physically stronger than other watches within its class. This meant only using the highest level of materials such as 316L surgical stainless steel and sapphire glass.

Read more: The Rock Hound On Business Growth, Social Media and Advertising

These types of materials tend to feature on watches that cost in excess of £1000. We chose to give it a diving depth of 300 meters, meaning that you could pretty much take the watch anywhere on earth and it would operate seamlessly. Lastly, we powered Pacemaker 1 with a precision automatic movement, eradicating the need for batteries. We worked hard to incorporate all of this at a very competitive price point.

Bateren & Co Watches IJL 2017 New Exhibitor
A look at the automatic movement inside the Bateren & Co Pacemaker 1.

Secondly, we wanted to impact the lives of others. I really believe that there aren’t enough role models in business, especially within certain demographics. It’s why we give a proportion of our profits to help mentor the next generation of business and social leaders. It’s what also inspired the name of the watch; Pacemaker 1.

Q. What made you decide to exhibit at IJL and what do you hope to achieve at the show? Are there any particular retailers that you would like to meet? 

I spent some time visiting different watch shows and fairs, both in the UK and abroad. I spoke to a lot of exhibitors and everyone spoke very highly of IJL. They mainly talked about the fact that it is a trade only event, so you generally have a lot more opportunities to meet decision makers. For us, we are really looking to meet the buyers of mid-to-high-end watch, jewellery and gifting retailers; both here in Europe as well as abroad.

Q. What do you think are the main challenges of launching a watch brand in 2016/2017 and how are you trying to overcome these challenges?

The watch market is so saturated. Not only that, but fashion brands are really doing well at the moment. I have absolutely nothing against them, however consumers buy into them for their brand equity, as opposed to quality or craftsmanship.

Read more: Fashion Jewellery with a Couture Look from Lily and Rose

As a watchmaker who wants to offer quality as a selling point, I have to find ways to market these attributes to the consumer in a way that grabs their attention. I truly believe that once a consumer understands what the Pacemaker 1 can do, especially in comparison to other watches at its price point, they become an advocate of the watch. I’ve seen it happen time and time again.

The Pacemaker 1 in blue and black colour variations.

It’s why we call it a ‘battery-less’ watch or say that the Pacemaker 1 is ‘powered by your movement’ as opposed to calling it an automatic watch. Its why we say that the Pacemaker 1 can ‘withstand the pressure of a shark bite’ as opposed to just a 300 metre diving depth.

At our price point, we have to talk the language of the consumer. We also need to talk to them where they are. We use Instagram to communicate and market to our potential target market. I’m glad to say that in about half a year, we have managed to attract +3,700 100% organic Instagram followers which in turned have landed us with features in GQ magazine.

Q. What are your goals for your brand and where would you like to see it in five years time?

We are super excited for what the future holds. At the moment we are really pushing the Pacemaker 1, our debut watch. We have been overwhelmed by the response we have received from the public. We are also looking into new variations of the Pacemaker 1, including strap and face variations and even a smaller version for ladies.

In the next five years, we would love to have a more expansive range of affordable automatic watches and be developing our then established relationships with mid to high end retailers, both here in Europe and across the world.

IJL is #withyou bringing inspiring and emerging brands to Olympia every September. Plan your journey and discover our other exhibitors here. 

News

New Designer Support Partnership with the Goldsmith’s Centre and IJL 2017 Announced

by IJL • • 1 Comment

International Jewellery London are delighted to announce that The Goldsmiths’ Centre, the leading charity for the professional training of goldsmiths, have become one of the official partners for this year’s show.

The sponsorship agreement will focus on providing invaluable support for exhibiting designers. This includes using The Goldsmiths’ Centre as the venue for the IJL Exhibitor Summer Masterclasses on June 15, when inspiring industry leaders will provide mentorship and guidance on getting the most out of IJL’s unique networking, PR and marketing opportunities.

The expert tutors at the Centre will also participate in IJL’s Show Seminar programme, as well as sharing valuable mentoring advice in pre-show IJL online content.

Read more: IJL 2017 Launch New Exhibitor Support Programme with Summer Masterclass

Sam Willoughby, Show Director, comments: “We are very fortunate and grateful to have the support of The Goldsmiths’ Centre to help IJL encourage, support and promote our young emerging designers and talented exhibitors at this year’s show.  We look forward to working – and celebrating this talent – with them throughout 2017.”

Peter Taylor, Director of the Goldsmiths’ Centre, adds: “IJL shares our passion to support and help transform emerging designers into global brands. The Goldsmiths’ Centre is thrilled to be IJL’s official partner hosting their educational initiatives KickStart and Bright Young Gems.”

Read more: International Jewellery London Launches #withyou Campaign

In addition, The  Goldsmiths’ Centre will be the venue for an exclusive VIP preview of this year’s winners of Editors’ Choice, KickStarters and the Bright Young Gems on June 14.

We’re #withyou providing leading networking and business development opportunities for growing brands and business. Contact the IJL 2017 team to find out more. 

 

Blog, Industry

Benefit from a Tailored IJL Experience by Registering Earlier!

by IJL • • 2 Comments

Register for IJL –  www.jewellerylondon.com/register

A common piece of feedback we hear from our visitors is that it’s more important than ever to demonstrate the return of their time and attendance at shows like ours, on their business activities and of course professional development. Understandably attendance at IJL has to have a tangible business benefit.

So perhaps we shouldn’t be surprised to see a possible correlation between this and an increase of visitors who are securing their place earlier in the registration window. Why? Well when you think about it there are clear benefits to registering early.

Firstly, registering early gives you more time to consciously, or subconsciously plan your visit. As your priorities and challenges flex throughout the year, your attendance becomes the focal point in meeting and overcoming them.

This allows you to be proactive in defining what a successful visit looks like, and increasingly we’re seeing visitors identifying in advance the designers, speakers and products they need to see to achieve this.

Secondly, by telling us in advance you’ll be attending we can support this process, providing you with the relevant information and advice that will enable you to unlock the full potential of your visit. We do this by using the information you provide during registration, so by providing these details earlier you will receive a full and tailored experience that meets your needs.

And if you think about the alternative, waiting closer to the show has no real benefit as even if in the end you are unable to attend, by registering you’ll have had access to relevant and useful information at no cost.

Think of it this way… if you leave a piece of work to the last minute, it’s unlikely you’ll be able to give it the planning it deserves or have time to find the support you need.

Whether you register now or later we’ll be very happy to welcome you to IJL and support you in achieving your business objectives. But if demonstrating the importance of attendance is important to you, ask yourself this, why wouldn’t I give myself every chance to make the most of the opportunities waiting for me at IJL?

We can’t think of a reason either.

We’re #withyou helping to grow your business with a guaranteed trade-only audience, international buyers and an inspiring seminar programme. 

Start benefiting today- register at www.jewellerylondon.com/register

Education

The Simple but Effective 15 Minute Plan for B2B Retail Brands Using LinkedIn

by Warren Knight • • 1 Comment

Did you know that 94% of B2B marketers use LinkedIn to distribute content? LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% which is 277% higher than Twitter.

When it comes to marketing on LinkedIn as a retail business in the jewellery industry, what are you doing inside of LinkedIn to connect with your customers, and to generate new leads?

I have built a LinkedIn community of over 13,000 connections, 14,500 content followers with daily engagement. I can attribute a 6-figure income to LinkedIn alone, and because of this, I want to share with you my simple, but effective 15-minute LinkedIn Marketing plan.

Whilst I spend 15 minutes on my LinkedIn Plan, you don’t have to. Some of the activities I detail below might already be a part of your strategy. If you are new to LinkedIn as a jewellery business and want to get the most out of LinkedIn, here is my 15-minute plan.

Part One

The first part of my 15-minute LinkedIn plan is to cover some of the more basic activities that we all forget to do on a daily basis.

Check Your Connection Requests = 1 minute

It really does just take 60 seconds to go through your connection requests, and accept or reject the requests. My suggestion would be to only accept people you know, have done business with or can see a potential business future with. I will turn down connection requests from people who are looking to “sell” their products/services to me, because I know this is something I am not interested in. Think about your network as a jewellery business and be selective with who you connect with.

Thank Your New Connections = 3 minutes

If you do find yourself accepting connection requests, take three minutes out of your day to personally reach out, and say thank you for connecting. This would be a good time to share content around your business, so that they can get to know who you are.

Send Requests = 1 minute

As great as it is to receive connection requests, you may find that not every single person you want to connect with makes the first move which means that you have to. Take 60 seconds out of your day, and have a look at the “people you may know” to see if there is anyone you want to connect with.

Part Two

Look At Your Profile Views = 3 minutes

Do you know who has been looking at your LinkedIn profile? They may not have sent a connection request, but that doesn’t mean that they are not interested. Think about the future of your jewellery business, and whether the person who has looked at your profile could be either a client, retailer or wholesaler you could work with in the future.

Share Your Own Content = 2 minutes

LinkedIn Pulse is one of LinkedIn’s most powerful features, and one you should be using to share you content. Whilst it will take you longer than two minutes to create content, make sure that you do amplify your blog content, and share it on LinkedIn pulse.

Part 3 

Submit Content To LinkedIn Today

Get in contact with the business development team at LinkedIn to see if they will feature your content. This is a great way to build brand awareness, and increase your reach inside of LinkedIn whilst also encouraging engagement.

Commenting On Posts = 1 minute

Spend just 60 seconds a day going through your LinkedIn news feed and look at what your audience are posting, and comment on them. The true route to success on LinkedIn is getting engaged and spending that one minute a day having a two-way conversation will be a great way to increase your network.

Schedule A Call Or Meeting With A Connection = 1 minute

After building your network, take a look at who you can connect with on a more personal level, and book in a call or a meeting. Find a mutually beneficial time to have this phone call or meeting, and see where it leads. You never know; it could be the best spent 60 seconds of your year.

I hope that my 15-minute LinkedIn plan will help you generate success as a Jewellery business, but what if I told you, you could generate a 6-figure income through LinkedIn in just 21 days?

This is one of the best LinkedIn learning opportunities you’ll have this year, and it’s 100% free, certified and live!

AND HERE’S WHY YOU SHOULD CARE:

  • LinkedIn users are FOUR TIMES more likely to visit your website than Facebook users
  • LinkedIn generates the HIGHEST visitor-to-lead conversion rate at 2.74%, which was 277% higher than Twitter
  • 40% of users use LinkedIn DAILY
  • 94% of B2B marketers use LinkedIn to distribute content

In my NEW and EXCLUSIVE 1 hour live and free webinar on the 24th May at 7pm, I will share with you my 6-step power formula for LinkedIn success in just 21 days!

HOW YOU’LL BENEFIT:

  • My 6-step power formula to generating LinkedIn success in 21 days
  • How to find potential customers through LinkedIn’s “new” search functionality
  • Win new business at ZERO cost by driving organic traffic from Google
  • Get to the top of LinkedIn for your specific keywords in less than 60 seconds
  • How to share the perfect content for your professional LinkedIn network
  • How to use LinkedIn’s brand new interface
  • The three secret LinkedIn features you didn’t know about
  • How to design, and implement a LinkedIn networking strategy for success

Join me on the 24th May at 7pm to find out how I built a LinkedIn community of over 13,000 connections, 14,500 content followers and daily engagement that attributed to a 6-figure income.

Sign up here – http://www.thinkdigitalfirst.com/resource/6-step-power-formula-linkedin-success-just-21-days/

Blog, Industry, Products

IJL 2017 New Exhibitor: Automatic Watches at Accessible Prices from Bateren & Co

by IJL • • 1 Comment

Drawing on his own experiences, Marho Bateren founded watch brand Bateren & Co to fill a niche in the market for automatic timepieces at accessible prices. Here, he explains what led him to the world of watches and how the brand’s Pacemaker 1 looks set to challenge the UK status quo…

Q. What can you tell us about the history of your company, it’s ethos and how it came about?

About seven years ago, I moved down to London from Liverpool for my first major corporate job. I had been transposed from living and working in a small city to the fast paced lifestyle associated with working for one of the world’s largest conglomerates. Naturally, I wanted to fit in.

I had this director who was the most dapper gentleman that I had met up until that point. He was so clean cut and well put together. I’ll never forget him talking to me about the importance of first impressions and how you could judge a man by his suit, shoes and of course, his watch!…and when it came to watches, only a quality automatic watch would do!

Bateren & Co Watches IJL 2017 New Exhibitor
The Pacemaker 1 by Bateren & Co

So, once I had gotten my first few pay cheques, I was adamant that I was going to look the part. I was able to pick up a couple of suits and a few pairs of shoes, but when it came to the watch, I just couldn’t find that quality automatic timepiece for a reasonable price. I thought to myself, surely someone should be offering this!

A few years later, I set up Bateren & Co, for this very purpose.

Q. What can you tell us about your products and what makes them unique or unusual for the UK market?

The vision behind our watches, although two-fold, is centred around a single premise; to be stronger than your average.

Firstly, the design of the watch. I wanted to build a watch that was physically stronger than other watches within its class. This meant only using the highest level of materials such as 316L surgical stainless steel and sapphire glass.

Read more: The Rock Hound On Business Growth, Social Media and Advertising

These types of materials tend to feature on watches that cost in excess of £1000. We chose to give it a diving depth of 300 meters, meaning that you could pretty much take the watch anywhere on earth and it would operate seamlessly. Lastly, we powered Pacemaker 1 with a precision automatic movement, eradicating the need for batteries. We worked hard to incorporate all of this at a very competitive price point.

Bateren & Co Watches IJL 2017 New Exhibitor
A look at the automatic movement inside the Bateren & Co Pacemaker 1.

Secondly, we wanted to impact the lives of others. I really believe that there aren’t enough role models in business, especially within certain demographics. It’s why we give a proportion of our profits to help mentor the next generation of business and social leaders. It’s what also inspired the name of the watch; Pacemaker 1.

Q. What made you decide to exhibit at IJL and what do you hope to achieve at the show? Are there any particular retailers that you would like to meet? 

I spent some time visiting different watch shows and fairs, both in the UK and abroad. I spoke to a lot of exhibitors and everyone spoke very highly of IJL. They mainly talked about the fact that it is a trade only event, so you generally have a lot more opportunities to meet decision makers. For us, we are really looking to meet the buyers of mid-to-high-end watch, jewellery and gifting retailers; both here in Europe as well as abroad.

Q. What do you think are the main challenges of launching a watch brand in 2016/2017 and how are you trying to overcome these challenges?

The watch market is so saturated. Not only that, but fashion brands are really doing well at the moment. I have absolutely nothing against them, however consumers buy into them for their brand equity, as opposed to quality or craftsmanship.

Read more: Fashion Jewellery with a Couture Look from Lily and Rose

As a watchmaker who wants to offer quality as a selling point, I have to find ways to market these attributes to the consumer in a way that grabs their attention. I truly believe that once a consumer understands what the Pacemaker 1 can do, especially in comparison to other watches at its price point, they become an advocate of the watch. I’ve seen it happen time and time again.

The Pacemaker 1 in blue and black colour variations.

It’s why we call it a ‘battery-less’ watch or say that the Pacemaker 1 is ‘powered by your movement’ as opposed to calling it an automatic watch. Its why we say that the Pacemaker 1 can ‘withstand the pressure of a shark bite’ as opposed to just a 300 metre diving depth.

At our price point, we have to talk the language of the consumer. We also need to talk to them where they are. We use Instagram to communicate and market to our potential target market. I’m glad to say that in about half a year, we have managed to attract +3,700 100% organic Instagram followers which in turned have landed us with features in GQ magazine.

Q. What are your goals for your brand and where would you like to see it in five years time?

We are super excited for what the future holds. At the moment we are really pushing the Pacemaker 1, our debut watch. We have been overwhelmed by the response we have received from the public. We are also looking into new variations of the Pacemaker 1, including strap and face variations and even a smaller version for ladies.

In the next five years, we would love to have a more expansive range of affordable automatic watches and be developing our then established relationships with mid to high end retailers, both here in Europe and across the world.

IJL is #withyou bringing inspiring and emerging brands to Olympia every September. Plan your journey and discover our other exhibitors here. 

News

New Designer Support Partnership with the Goldsmith’s Centre and IJL 2017 Announced

by IJL • • 1 Comment

International Jewellery London are delighted to announce that The Goldsmiths’ Centre, the leading charity for the professional training of goldsmiths, have become one of the official partners for this year’s show.

The sponsorship agreement will focus on providing invaluable support for exhibiting designers. This includes using The Goldsmiths’ Centre as the venue for the IJL Exhibitor Summer Masterclasses on June 15, when inspiring industry leaders will provide mentorship and guidance on getting the most out of IJL’s unique networking, PR and marketing opportunities.

The expert tutors at the Centre will also participate in IJL’s Show Seminar programme, as well as sharing valuable mentoring advice in pre-show IJL online content.

Read more: IJL 2017 Launch New Exhibitor Support Programme with Summer Masterclass

Sam Willoughby, Show Director, comments: “We are very fortunate and grateful to have the support of The Goldsmiths’ Centre to help IJL encourage, support and promote our young emerging designers and talented exhibitors at this year’s show.  We look forward to working – and celebrating this talent – with them throughout 2017.”

Peter Taylor, Director of the Goldsmiths’ Centre, adds: “IJL shares our passion to support and help transform emerging designers into global brands. The Goldsmiths’ Centre is thrilled to be IJL’s official partner hosting their educational initiatives KickStart and Bright Young Gems.”

Read more: International Jewellery London Launches #withyou Campaign

In addition, The  Goldsmiths’ Centre will be the venue for an exclusive VIP preview of this year’s winners of Editors’ Choice, KickStarters and the Bright Young Gems on June 14.

We’re #withyou providing leading networking and business development opportunities for growing brands and business. Contact the IJL 2017 team to find out more.