IJL 2017 Launch New Exhibitor Support Programme with Summer Masterclass
International Jewellery London 2017 is launching a special complementary support programme for all exhibitors to ensure they maximise their experience and commercial success at this year’s show. The programme is ...
Blog, Exhibiting, Industry, Products
IJL 2017 New Exhibitor: Fashion Jewellery with a Couture Look from Lily and Rose
With striking campaign images, bold fashion jewellery collections and a spot-on approach to colour combinations, Lily and Rose is one of the most exciting fashion brands to join IJL in ...
Essential Advice to Improve Your Digital Customer Experience
The power of customer experience is well-known among jewellery retailers. A glass of champagne during the bridal buying process, or a friendly smile, can make a big difference when a customer is ...
What Are the Hottest Trends from the AW17 Catwalks?
Rachael Taylor, IJL’s Trend Editor shares an AW17 Catwalk Trend Report If there was an overriding theme to the autumn/winter 2017 catwalk shows, it was overzealous adornment. Rich brocades, lavish metallics ...
7 Tips On Boosting Sales With Images On Instagram
Did you know that engagement rates on Instagram are 15x higher than Facebook, and 20x higher than Twitter? Instagram sees over 60 million photo uploads daily, 1.6 billion likes per ...
‘Pink Star’ Diamond Hits Record Breaking Auction Price
By David Brough The world record price of U.S.$71 million achieved by the 59.60-carat Pink Star diamond at Sotheby’s auction in Hong Kong, was a bargain for the buyer, Chinese ...
How Jewellery Brands Can Get the Most out of Their PR Investment
Article by Marie Grove Walton of Grove Communication A PR agency is a pivotal and considered spend for any brand, regardless of the size. For a start up brand, it is ...
5 Of The Best Royalty Free Image Websites
They say a picture is worth a thousand words and that’s certainly true in the world of jewellery. A pixelated, poorly formatted or just plain boring image could mean the ...
How Sponsored Posts and Advertising Works on Instagram
By Warren Knight Did you know that Instagram sees 3.5 billion likes and 80 million photos uploaded every single day? Instagram is one of the fastest growing social networks, with ...
How To Develop A Brand Language ‘Style Guide’
By Sarah Jordan of The William Agency If we were to ask you now what three words define your brand what would your answer be? Perhaps ‘handcrafted, quality, beauty’ or ...