IJL Exhibitor Success Stories: PJ Watson

IJL Exhibitor Success Stories: PJ Watson

International Jewellery London is the leading event for those within the jewellery trade. Now in its 65th year, IJL enjoys a strong heritage of showcasing the best in fine jewellery. Our well-established community of traders and buyers means that, whether you’re an emerging designer or an established brand, our annual event unlocks the doors to the worldwide jewellery industry.

IJL exhibitor PJ Watson also enjoys a strong heritage as a business spanning four generations. Consisting of designers, manufacturers and wholesalers, they offer stunning fine diamond and gem set jewellery. As a traditional family business, with strong roots, every new generation is run by a qualified gemmologist that is also committed to constant innovation. We spoke to PJ Watson to find out more about their business and experience of exhibiting at IJL.

Give us a little bit of background about your business; what is the focus and where does your biggest inspiration come from?

PJ Watson is a fourth-generation business with each generation being an FGA qualified gemmologist. Our focus, passion & inspiration all come from the coloured gemstones we supply and love.

What is your main challenge and what are you doing to overcome it?

This year is looking to be very challenging, with the spread of the Corona Virus causing shows all around the world to be postponed or cancelled. We feel this will give IJL an added appeal to both exhibitors & visitors and are very much looking forward to launching new pieces at the show.

As a business, what is your main ambition now, your next objective?

As we mainly deal with one of a kind gemstones our constant objective is to source the next best coloured gem at the best price. This keeps us very busy all year around with many buying trips all around the world in the hunt for that special piece.

You’ve exhibited at IJL before – what are the benefits you’ve experienced and reasons for coming back?

PJ Watson have exhibited at IJL every year for the last 50 + years. It is our main launch for the year and a great opportunity to meet with existing and new customers to introduce and discuss new lines.

Would you share some of the results and outcomes from attending IJL last time?

IJL 2019 despite the struggles of Brexit was our second-best show ever. We were able to offer one of the best ranges of top quality coloured gems and as a result gained new customers and leads.

What nugget of advice would you give to a company thinking about exhibiting at IJL for the first time?

 IJL is the single most important show in the UK, it attracts buyers and exhibitors on all levels.

Leave a Comment

Your email address will not be published. Required fields are marked *