IJL Exhibitor Success Stories: Matt Aminoff

IJL Exhibitor Success Stories: Matt Aminoff

International Jewellery London is the leading event for those within the jewellery trade. In its 65th year, IJL enjoys a strong heritage of showcasing the best in fine jewellery. Our well-established community of traders and buyers means that, whether you’re an emerging designer or an established brand, our annual event unlocks the doors to the worldwide jewellery industry.

IJL exhibitor Matt Aminoff is a third-generation family run business that specialises in importing fine cultured pearls and producing classic pearl and diamond jewellery. Based in Hatton Garden, which has been the centre of London’s jewellery trade since medieval times, their relationship with pearl cultivators in the Far East means they have access to a vast array of pearl species and qualities. Offering an assortment of collections from Bridal and Classic to Fine and Exclusive – they’re a pearl of a business. We spoke to Matt Aminoff London to find out more about the company and experience of exhibiting at IJL.

Give us a little bit of background about your business; what is the focus and where does your biggest inspiration come from?

Matt Aminoff Jewellery - Necklace

Matt Aminoff was one of the first individuals to travel directly to Japan to source cultured pearls for the European market. Since 1972, our company has built up a reputation for supplying quality cultured pearls and pearl jewellery to discerning retailers throughout major European cities. Our focus as a wholesale business is to support retail jewellers with an unrivalled level of service, quality and value. Through our close relationship with our retail partners, we’re able to gain a better understanding of their respective markets and to develop our ranges accordingly.

What is your main challenge and what are you doing to overcome it?

Our main challenge currently is overcoming the possible threat of Coronavirus to the luxury retail sector. We hope that the spread of the virus is controlled over the next few months and that business on the high street continues as usual.

As a business, what is your main ambition now, your next objective?

Our day to day ambition is to support our existing customers with a reliable service including the provision of a wide range of goods on approval. As always, this year we aim to enter additional European markets using the same formula and good practice.

You’ve exhibited at IJL before – what are the benefits you’ve experienced and reasons for coming back?

In our experience IJL has always been an important opportunity for us to meet with new and existing customers in a familiar environment where we can showcase our full collections of pearls and pearl jewellery.

Would you share some of the results and outcomes from attending IJL last time?

Matt Aminoff Jewellery - Pearl Necklaces

Last year, 2019, was one of our best IJL shows in recent years; we increased turnover by 25% from the year prior, as well as opening some promising new accounts. We of course followed these up immediately and have developed some unique working relationships as a result.

What nugget of advice would you give to a company thinking about exhibiting at IJL for the first time?

As a UK jewellery manufacturer, IJL can be a unique opportunity to network with some of the leading retailers throughout the country.

Want to know more? Come and meet Matt Aminoff at IJL this September.

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