Blog Modules

IJL Inspired

IJL Inspired: Q&A with Diotima & Co.

by IJL •

Welcome to IJL! As a new exhibitor, and a brand-new company in the market, we would love our audience to get to know you… Why don’t you introduce your brand and tell us a bit more about what it is you do?

Diotima & Co. is a global technology company leading the way in creating revolutionary products for the gem and fine-jewellery industries. We are passionate about beauty and tech and finding innovative ways in which the two may meet. We’re launching the Eonia Diamond™ at IJL this year. It’s the most advanced diamond alternative in the world.

The Eonia Diamond™

  • Tests positive for diamond
  • Optically identical to diamond
  • Rates 9.95-10 on the MOHs Scale
  • 30% more resilient than diamond
  • Eco-friendly and ethically minded
  • Offers jewellers extraordinary profit margins
  • Offers customers unparalleled quality at a compelling price point

You have been developing this product for 5 years… Where did you get the idea from in the first place to begin this journey?

We are a customer driven organization. We listened to what jewellers and customers wanted. We heard loud and clear that jewellers wanted to earn a higher margin on a higher quality diamond alternative. We also know that customers have been looking for a truly exceptional and affordable diamond alternative. Our aim is simple, to meet the needs of the market for discerning retailers and buyers alike.

You have used innovative technology to create an outstanding product…Tell us more about the Eonia Diamond™ and the technology behind it!

Presently the process to create the Eonia Diamond™ has a global patent pending so we can’t divulge too much. What we can say is that it uses cutting edge diamond technology to create an exceptionally beautiful, exciting and unique stone that offers amazing retail opportunities to jewellers globally.

In terms of specs, Eonia Diamonds™ are always D-F, IF-VVS2 and H&A cut. Just like diamonds are forever, the Eonia Diamond™ is too. They’re as hard as diamonds and they’re actually 30% more resilient.

During your seminar at IJL 2019 you will be discussing the importance of technology in our ever-changing industry and how it is revitalising growth in the industry. Could you tell us more about how Diotima & Co. are contributing to this?

Technology has always been the driving force behind creating solutions and adaptability in any consumer market space. The jewellery industry is no different. Choice is the defining factor, and cost and innovation are central to market sustainability. It’s important to add we are not seeking to step on the toes of the diamond industry, instead we are seeking to beneficially add to it and generate interest which otherwise would not exist.

Jewellers are looking for viable choices to help them reinvigorate their margins. Likewise, customers want options too. Whether motivated by ethics or by finances, customers are looking for a truly exceptional alternative to a diamond.

In terms of costs, the value our new tech offers will really excite jewellers and customers!

The demand for sustainably sourced products, like your Eonia Diamond™, is growing at the moment. Consumers are becoming much more aware of where items are coming from and the impact they are having on the environment. Could you tell us about why this is particularly impacting jewellery and why retailers and designers should be listening carefully to this demand?

Ethics and sustainability are the mantra to 21st century consumers and this reflects on their purchasing choice. 45% of consumers now choose to purchase on the basis of ethics alone. It’s a tenuous and controversial subject, but well documented. The Eonia Diamond™ is created in a laboratory, uses a fraction of energy to manufacture (even in comparison to created diamonds), and unlike mined diamonds, the Eonia Diamond™ does not damage the environment.

What can visitors expect to see from you at IJL 2019?

We are so excited to launch the Eonia Diamond™ this year. At IJL, we’ll be demonstrating positive diamond testing at our interactive booth where we’ve also set up some comfy sofas for all to come, hang out, talk and watch us test our tech. We’ll have Eonia Diamonds™ on display and select jewellery pieces showcasing the stone. Check us out at booth C130!

IJL Inspired

IJL Inspired: Interview with Kickstart Winner, Becca Macdonald

by IJL •

A background in textiles, ceramics and sculpture influences Becca’s jewellery practice. A common theme throughout her work is documenting the ‘evidence of presence’ and human traces. With an interest in both fluid movement and organic shape, she explores the space where liquid becomes solid and hard meets soft. A fleeting gesture and moment of movement is permanently preserved and transformed into a distinctive piece of wearable art, making every piece totally unique. In a digital world, Becca’s pieces evoke a sense of being, her jewellery tells a story of human presence.

We caught up with this amazing designer to talk about her work, inspirations and what you can expect to see from the brand at IJL 2019.

What made you want to apply to be a KickStarter at IJL 2019?

Silver Paint Pot Piece

After exhibiting at my first trade show, British Craft Trade Fair, I was very honoured to receive such a positive reaction to my collection. I also had the privilege of meeting Lindsey Straughton of the NAJ and was introduced to the KickStarter programme. As an ambitious emerging maker and following the success of BCTF, applying to be a KickStarter seemed a very exciting opportunity that I had to go for!

What are you most looking forward to during your KickStart experience?

I’m really looking forward to introducing my collection to a wider jewellery audience, receiving their valuable feedback and forming new connections.

Tell us about where you get your inspiration from?

Paint Pot Earrings

My practice is highly material led and influenced by my background in textile design, ceramics and sculpture. The concept of capturing the ‘evidence of presence’ has had me hooked for some time now. I want to grasp the untouchable. I love the idea of capturing a fleeting moment and preserving the beauty in that movement.

Tell us a little about the work you will be bringing to IJL 2019?

Paint Pot Collar

I’ll be showing both my Brushstrokes and Gestures collections.  My Brushstrokes collection captures the evidence of a painter’s presence and the traces they leave behind. As well as hand-painted silver Brushstrokes there are my Paint Pot pieces, which take on an ephemeral form of the residue from a painter’s pot.  A couple of brand new Paint Pot designs will be making their debut at IJL!

When did you first discover your love of jewellery?

Brushstroke Necklace

During a visit to Kath Libbert Jewellery Gallery in Salts Mill as a youngster. I remember being so inspired by the creativity and huge variety of work on display. I left Salts Mill with books about jewellery design that day! I’ve always been drawn to fluid movement and organic forms and initially my design career was heading down a sculptural path. I learnt how to finish metal and work with a variety of materials, but mostly on an architectural scale. After an introduction to jewellery making with Roderick Vere my true passion was reignited and now I create my own tiny sculptures for the body.

Who would you love to see wearing your jewellery?

Paint Pot Bangle

Artists Rachel Whiteread, Tracey Emin and Nicole Farhi at one of their exhibition openings.

If you had to summarise your brand in a couple of words, what would you use?

Expressive, Tactile and Innovative

Make sure to pay a visit to the cutting-edge talent on the KickStart and Bright Young Gem collective stand in the prestigious design gallery at IJL 2019.

Uncategorized

IJL Inspired: Interview with KickStart winner, Vanessa Pederzani

by IJL •

Vanessa Pederzani creates unusual and effervescent fine jewellery. In keeping with her whimsical and vibrant personality, she enjoys giving shapes to whatever catches her eye. There is gentleness at times, playfulness, and boldness at others, but all her pieces have in common distinctive craftsmanship and unpredictable charm. Using different overtones of diamonds, rubies and coloured sapphires, she moulds precious war helmets, corsets, bats and scorpions. It’s a life story with an intense duality: femininity and gameness.

We caught up with the designer to discuss her inspiration, collections and what you can expect from her at IJL 2019.

What made you want to apply to be a KickStarter at IJL 2019? 

In the last two years I have been very busy collaborating with the  Hong Kong group Chow Tai Fook designing their new bridal collections, once the project was over I felt the need to going back to my brand  and needed a bit of a…kickstart!

What are you most looking forward to during your KickStart experience?

I am mostly looking forward to understand how my products are perceived by the people in the jewellery sector: are they considered interesting, with their own personality and mostly, sellable? This feedback will really help me in focusing in the right direction, in terms of designs, materials, innovation possibilities…  I also hope to obtain visibility in the UK and possibly internationally. I haven’t got any retail store selling my jewellery yet and I  hope to find one.

Tell us about where you get your inspiration from?

My most important source of inspiration comes from the essence of humanity: ways of thinking, feeling, and acting. I do a lot of symbols research and particularly love chinese ones.  Another source comes from jewellers such as Verdura, Hemmerle and Jar, whom I admire both for their subjects but mostly for the materials they used. I am inspired as well by personalities such as Elsa Schiapparelli, Coco Chanel, and by daring people that set examples.

Tell us a little about the work you will be bringing to IJL 2019?

I will bring my most iconic collections:

  • The White Queen: expressing women beauty and fragility
  • The Dancing Scorpion: representing sensuality, fidelity, and protection
  • The Dark Kingdom: representing women who dare
  • The Romantic Affair: A collection for a provocative princess, an      insolent woman, or just a woman who knows how to seduce.
  • The Dangerous Kiss: inspired by the Italian saying “ mordere la vita”, meaning bite life, size all opportunities.

When did you first discover your love of jewellery?      

I can say I have always been in love with jewellery, it is in my blood as my grandfather and then dad, were both passionate jewellers. My first toy dog, a wooden dachshund with wheels, was named BIJOUX (jewel in French), the gesture of my dad attaching a necklace on my mother’s neck, and then my passion for drawing clothes, accessories, jewellery. I have also always been interested into minerals and crystals so after graduating I studied gemmology and became a gemologist.

Who would you love to see wearing your jewellery?

Women who dare to be different and love the messages each of my collections bears.

If you had to summarise your brand in a couple of words, what would you use?

Effervescent, daring, ironic and elegant

Make sure to register for your FREE ticket to IJL 2019 and pay a visit to the cutting-edge talent on the KickStart and Bright Young Gem collective stand in the prestigious design gallery.

IJL Inspired, Industry

Exclusive: Interview with Jon Weston, BSoW

by IJL •

The British School of Watchmaking is an independent institution which looks for students with the ability, aptitude and desire to become the exceptional watchmakers the modern market requires.

They will be joining us at IJL 2019 on the new Watch District. Ahead of this we caught up with director, Jon Weston about the general watch scene and to find out more about the school in an exclusive for IJL Inspire.

Tell us a bit more about the British School of Watchmaking.

The BSoW is the only facility in the UK teaching CFC qualifications, which are preferred by the worlds leading watch houses. We now have an 1800 hrs service watchmaker course ( the first in Europe ) and a 3000hrs course that involves more of the micro mechanics. We have produced 77 watchmakers since opening in 2006, they are all essential additions to the industry.

Talk to us about the importance of continuing to nurture homegrown watch-making talent and the impact this has on the industry?

There is a shortage for all in this sector and new blood is desperately needed. More than half of the current work force in watchmaking are over 50 years of age, so new blood is essential, not only from a service point of view, but also to protect the fine art of watchmaking. Sales of watches here in the UK have ballooned, additional homegrown talent will be needed to maintain these timepieces in next 10-15 years and beyond.

What trends do you see playing a big part in watches for the next season?

I see the pre-owned developing strongly along side the brands and of course these also need service centres to cater for these. I would strongly urge all workshops within the UK to get involved with the BSoW for this reason. The hard to get watches out there will see increasing demand and waiting lists because they are so special. Managing client expectations is a regular part of our industry now both in the sales and aftersales sectors.

You will be participating at IJL 2019 on the brand new Watch District, why do you think it is important for watch brands to take part in events like IJL?

I’ve witnessed a dramatic increase in the quality of stands at the show in recent times, it’s becoming more of an important event in the calendar, so it’s great to see the watch element being more now involved. In a perfect world it would be great to see it develop as a mini Basel world, watches attract buyers, so I think it’s essential to attract more or them, the mix would be a winning formula.

How have changes in technology and social media affected the industry?

This area is huge now and it changes on a weekly basis as to what works and what’s popular. My personal experience is that it raises awareness and drives sales, no one can afford to ignore it today. Consumer spending is changing, we need to react appropriately in order not to get left behind!

How has the introduction of ‘Smart’ watches impacted the industry?

Put simply, it has affected the traditional watch market under £500, however, the brands affected has innovated with inspiring ideas to retain some market share. It’s convenient to have all the gadgets and it appeals to pretty much all age groups, mostly the younger ones of course. I think it’s here to stay and it will develop even further.

Jon, you have a retail background… The UK’s retail market has recently been going through some changes, how would you say this had an impact on the watch industry and how should brands be working to thrive in challenging times?

It’s no secret that retail in general is suffering in the UK, but there are some bright lights too. Brand identity is everything whether you are the local brand or global. You need a clear Image strategy to adhere to, without compromise. The “Shopping experience” is so vital today, whether it’s digital or in your showroom, it’s essential to develop your own mystery shopping programme ensuring every member of your team is working within the best practices of your company. You also need to be offering what your key audience wants. It’s paramount to ‘stay hungry for it’ keep that fire in your belly and always push forwards, keeping a keen eye open for opportunities … you never know when they may occur. 

Make sure to visit the BSoW on the Watch District stand D21e at IJL 2019. Book your FREE ticket today, 1 – 3 September 2019.

IJL Inspired

IJL Inspired: Q&A with Diotima & Co.

by IJL •

Welcome to IJL! As a new exhibitor, and a brand-new company in the market, we would love our audience to get to know you… Why don’t you introduce your brand and tell us a bit more about what it is you do?

Diotima & Co. is a global technology company leading the way in creating revolutionary products for the gem and fine-jewellery industries. We are passionate about beauty and tech and finding innovative ways in which the two may meet. We’re launching the Eonia Diamond™ at IJL this year. It’s the most advanced diamond alternative in the world.

The Eonia Diamond™

  • Tests positive for diamond
  • Optically identical to diamond
  • Rates 9.95-10 on the MOHs Scale
  • 30% more resilient than diamond
  • Eco-friendly and ethically minded
  • Offers jewellers extraordinary profit margins
  • Offers customers unparalleled quality at a compelling price point

You have been developing this product for 5 years… Where did you get the idea from in the first place to begin this journey?

We are a customer driven organization. We listened to what jewellers and customers wanted. We heard loud and clear that jewellers wanted to earn a higher margin on a higher quality diamond alternative. We also know that customers have been looking for a truly exceptional and affordable diamond alternative. Our aim is simple, to meet the needs of the market for discerning retailers and buyers alike.

You have used innovative technology to create an outstanding product…Tell us more about the Eonia Diamond™ and the technology behind it!

Presently the process to create the Eonia Diamond™ has a global patent pending so we can’t divulge too much. What we can say is that it uses cutting edge diamond technology to create an exceptionally beautiful, exciting and unique stone that offers amazing retail opportunities to jewellers globally.

In terms of specs, Eonia Diamonds™ are always D-F, IF-VVS2 and H&A cut. Just like diamonds are forever, the Eonia Diamond™ is too. They’re as hard as diamonds and they’re actually 30% more resilient.

During your seminar at IJL 2019 you will be discussing the importance of technology in our ever-changing industry and how it is revitalising growth in the industry. Could you tell us more about how Diotima & Co. are contributing to this?

Technology has always been the driving force behind creating solutions and adaptability in any consumer market space. The jewellery industry is no different. Choice is the defining factor, and cost and innovation are central to market sustainability. It’s important to add we are not seeking to step on the toes of the diamond industry, instead we are seeking to beneficially add to it and generate interest which otherwise would not exist.

Jewellers are looking for viable choices to help them reinvigorate their margins. Likewise, customers want options too. Whether motivated by ethics or by finances, customers are looking for a truly exceptional alternative to a diamond.

In terms of costs, the value our new tech offers will really excite jewellers and customers!

The demand for sustainably sourced products, like your Eonia Diamond™, is growing at the moment. Consumers are becoming much more aware of where items are coming from and the impact they are having on the environment. Could you tell us about why this is particularly impacting jewellery and why retailers and designers should be listening carefully to this demand?

Ethics and sustainability are the mantra to 21st century consumers and this reflects on their purchasing choice. 45% of consumers now choose to purchase on the basis of ethics alone. It’s a tenuous and controversial subject, but well documented. The Eonia Diamond™ is created in a laboratory, uses a fraction of energy to manufacture (even in comparison to created diamonds), and unlike mined diamonds, the Eonia Diamond™ does not damage the environment.

What can visitors expect to see from you at IJL 2019?

We are so excited to launch the Eonia Diamond™ this year. At IJL, we’ll be demonstrating positive diamond testing at our interactive booth where we’ve also set up some comfy sofas for all to come, hang out, talk and watch us test our tech. We’ll have Eonia Diamonds™ on display and select jewellery pieces showcasing the stone. Check us out at booth C130!

IJL Inspired

IJL Inspired: Interview with Kickstart Winner, Becca Macdonald

by IJL •

A background in textiles, ceramics and sculpture influences Becca’s jewellery practice. A common theme throughout her work is documenting the ‘evidence of presence’ and human traces. With an interest in both fluid movement and organic shape, she explores the space where liquid becomes solid and hard meets soft. A fleeting gesture and moment of movement is permanently preserved and transformed into a distinctive piece of wearable art, making every piece totally unique. In a digital world, Becca’s pieces evoke a sense of being, her jewellery tells a story of human presence.

We caught up with this amazing designer to talk about her work, inspirations and what you can expect to see from the brand at IJL 2019.

What made you want to apply to be a KickStarter at IJL 2019?

Silver Paint Pot Piece

After exhibiting at my first trade show, British Craft Trade Fair, I was very honoured to receive such a positive reaction to my collection. I also had the privilege of meeting Lindsey Straughton of the NAJ and was introduced to the KickStarter programme. As an ambitious emerging maker and following the success of BCTF, applying to be a KickStarter seemed a very exciting opportunity that I had to go for!

What are you most looking forward to during your KickStart experience?

I’m really looking forward to introducing my collection to a wider jewellery audience, receiving their valuable feedback and forming new connections.

Tell us about where you get your inspiration from?

Paint Pot Earrings

My practice is highly material led and influenced by my background in textile design, ceramics and sculpture. The concept of capturing the ‘evidence of presence’ has had me hooked for some time now. I want to grasp the untouchable. I love the idea of capturing a fleeting moment and preserving the beauty in that movement.

Tell us a little about the work you will be bringing to IJL 2019?

Paint Pot Collar

I’ll be showing both my Brushstrokes and Gestures collections.  My Brushstrokes collection captures the evidence of a painter’s presence and the traces they leave behind. As well as hand-painted silver Brushstrokes there are my Paint Pot pieces, which take on an ephemeral form of the residue from a painter’s pot.  A couple of brand new Paint Pot designs will be making their debut at IJL!

When did you first discover your love of jewellery?

Brushstroke Necklace

During a visit to Kath Libbert Jewellery Gallery in Salts Mill as a youngster. I remember being so inspired by the creativity and huge variety of work on display. I left Salts Mill with books about jewellery design that day! I’ve always been drawn to fluid movement and organic forms and initially my design career was heading down a sculptural path. I learnt how to finish metal and work with a variety of materials, but mostly on an architectural scale. After an introduction to jewellery making with Roderick Vere my true passion was reignited and now I create my own tiny sculptures for the body.

Who would you love to see wearing your jewellery?

Paint Pot Bangle

Artists Rachel Whiteread, Tracey Emin and Nicole Farhi at one of their exhibition openings.

If you had to summarise your brand in a couple of words, what would you use?

Expressive, Tactile and Innovative

Make sure to pay a visit to the cutting-edge talent on the KickStart and Bright Young Gem collective stand in the prestigious design gallery at IJL 2019.

Uncategorized

IJL Inspired: Interview with KickStart winner, Vanessa Pederzani

by IJL •

Vanessa Pederzani creates unusual and effervescent fine jewellery. In keeping with her whimsical and vibrant personality, she enjoys giving shapes to whatever catches her eye. There is gentleness at times, playfulness, and boldness at others, but all her pieces have in common distinctive craftsmanship and unpredictable charm. Using different overtones of diamonds, rubies and coloured sapphires, she moulds precious war helmets, corsets, bats and scorpions. It’s a life story with an intense duality: femininity and gameness.

We caught up with the designer to discuss her inspiration, collections and what you can expect from her at IJL 2019.

What made you want to apply to be a KickStarter at IJL 2019? 

In the last two years I have been very busy collaborating with the  Hong Kong group Chow Tai Fook designing their new bridal collections, once the project was over I felt the need to going back to my brand  and needed a bit of a…kickstart!

What are you most looking forward to during your KickStart experience?

I am mostly looking forward to understand how my products are perceived by the people in the jewellery sector: are they considered interesting, with their own personality and mostly, sellable? This feedback will really help me in focusing in the right direction, in terms of designs, materials, innovation possibilities…  I also hope to obtain visibility in the UK and possibly internationally. I haven’t got any retail store selling my jewellery yet and I  hope to find one.

Tell us about where you get your inspiration from?

My most important source of inspiration comes from the essence of humanity: ways of thinking, feeling, and acting. I do a lot of symbols research and particularly love chinese ones.  Another source comes from jewellers such as Verdura, Hemmerle and Jar, whom I admire both for their subjects but mostly for the materials they used. I am inspired as well by personalities such as Elsa Schiapparelli, Coco Chanel, and by daring people that set examples.

Tell us a little about the work you will be bringing to IJL 2019?

I will bring my most iconic collections:

  • The White Queen: expressing women beauty and fragility
  • The Dancing Scorpion: representing sensuality, fidelity, and protection
  • The Dark Kingdom: representing women who dare
  • The Romantic Affair: A collection for a provocative princess, an      insolent woman, or just a woman who knows how to seduce.
  • The Dangerous Kiss: inspired by the Italian saying “ mordere la vita”, meaning bite life, size all opportunities.

When did you first discover your love of jewellery?      

I can say I have always been in love with jewellery, it is in my blood as my grandfather and then dad, were both passionate jewellers. My first toy dog, a wooden dachshund with wheels, was named BIJOUX (jewel in French), the gesture of my dad attaching a necklace on my mother’s neck, and then my passion for drawing clothes, accessories, jewellery. I have also always been interested into minerals and crystals so after graduating I studied gemmology and became a gemologist.

Who would you love to see wearing your jewellery?

Women who dare to be different and love the messages each of my collections bears.

If you had to summarise your brand in a couple of words, what would you use?

Effervescent, daring, ironic and elegant

Make sure to register for your FREE ticket to IJL 2019 and pay a visit to the cutting-edge talent on the KickStart and Bright Young Gem collective stand in the prestigious design gallery.

IJL Inspired, Industry

Exclusive: Interview with Jon Weston, BSoW

by IJL •

The British School of Watchmaking is an independent institution which looks for students with the ability, aptitude and desire to become the exceptional watchmakers the modern market requires.

They will be joining us at IJL 2019 on the new Watch District. Ahead of this we caught up with director, Jon Weston about the general watch scene and to find out more about the school in an exclusive for IJL Inspire.

Tell us a bit more about the British School of Watchmaking.

The BSoW is the only facility in the UK teaching CFC qualifications, which are preferred by the worlds leading watch houses. We now have an 1800 hrs service watchmaker course ( the first in Europe ) and a 3000hrs course that involves more of the micro mechanics. We have produced 77 watchmakers since opening in 2006, they are all essential additions to the industry.

Talk to us about the importance of continuing to nurture homegrown watch-making talent and the impact this has on the industry?

There is a shortage for all in this sector and new blood is desperately needed. More than half of the current work force in watchmaking are over 50 years of age, so new blood is essential, not only from a service point of view, but also to protect the fine art of watchmaking. Sales of watches here in the UK have ballooned, additional homegrown talent will be needed to maintain these timepieces in next 10-15 years and beyond.

What trends do you see playing a big part in watches for the next season?

I see the pre-owned developing strongly along side the brands and of course these also need service centres to cater for these. I would strongly urge all workshops within the UK to get involved with the BSoW for this reason. The hard to get watches out there will see increasing demand and waiting lists because they are so special. Managing client expectations is a regular part of our industry now both in the sales and aftersales sectors.

You will be participating at IJL 2019 on the brand new Watch District, why do you think it is important for watch brands to take part in events like IJL?

I’ve witnessed a dramatic increase in the quality of stands at the show in recent times, it’s becoming more of an important event in the calendar, so it’s great to see the watch element being more now involved. In a perfect world it would be great to see it develop as a mini Basel world, watches attract buyers, so I think it’s essential to attract more or them, the mix would be a winning formula.

How have changes in technology and social media affected the industry?

This area is huge now and it changes on a weekly basis as to what works and what’s popular. My personal experience is that it raises awareness and drives sales, no one can afford to ignore it today. Consumer spending is changing, we need to react appropriately in order not to get left behind!

How has the introduction of ‘Smart’ watches impacted the industry?

Put simply, it has affected the traditional watch market under £500, however, the brands affected has innovated with inspiring ideas to retain some market share. It’s convenient to have all the gadgets and it appeals to pretty much all age groups, mostly the younger ones of course. I think it’s here to stay and it will develop even further.

Jon, you have a retail background… The UK’s retail market has recently been going through some changes, how would you say this had an impact on the watch industry and how should brands be working to thrive in challenging times?

It’s no secret that retail in general is suffering in the UK, but there are some bright lights too. Brand identity is everything whether you are the local brand or global. You need a clear Image strategy to adhere to, without compromise. The “Shopping experience” is so vital today, whether it’s digital or in your showroom, it’s essential to develop your own mystery shopping programme ensuring every member of your team is working within the best practices of your company. You also need to be offering what your key audience wants. It’s paramount to ‘stay hungry for it’ keep that fire in your belly and always push forwards, keeping a keen eye open for opportunities … you never know when they may occur. 

Make sure to visit the BSoW on the Watch District stand D21e at IJL 2019. Book your FREE ticket today, 1 – 3 September 2019.