Can Retailers and Brands Influence Customer Buying Decisions?
By Jo Henderson of JHJ Consultancy Do we dictate what sells or are we lead by demand? It’s the age old question ‘Which came first the chicken or the egg?’ Are we ...
Blog Masonry, 2 Columns with Sidebar
Rare Colour Diamonds Steal Limelight but Highlight White Diamond Opportunities
GENEVA, May 19, 2017 – Rare colour diamonds again broke records at this month’s Geneva magnificent jewellery auctions, while white diamonds seemed less in vogue, signalling a buying opportunity. A ...
Free Registration Is Now LIVE for IJL 2017
IJL 2017 opens its doors at Olympia, London on 3 September 2017 for three days of inspiration, innovation, education and networking opportunities. Jewellery trade visitors who register online before ...
Benefit from a Tailored IJL Experience by Registering Earlier!
Register for IJL – www.jewellerylondon.com/register A common piece of feedback we hear from our visitors is that it’s more important than ever to demonstrate the return of their time and ...
The Simple but Effective 15 Minute Plan for B2B Retail Brands Using LinkedIn
Did you know that 94% of B2B marketers use LinkedIn to distribute content? LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% which is 277% higher than Twitter. When it ...
IJL 2017 New Exhibitor: Automatic Watches at Accessible Prices from Bateren & Co
Drawing on his own experiences, Marho Bateren founded watch brand Bateren & Co to fill a niche in the market for automatic timepieces at accessible prices. Here, he explains what ...
New Designer Support Partnership with the Goldsmith’s Centre and IJL 2017 Announced
International Jewellery London are delighted to announce that The Goldsmiths’ Centre, the leading charity for the professional training of goldsmiths, have become one of the official partners for this year’s ...
IJL 2017 Exhibitor The Rock Hound On Business Growth, Social Media and Advertising
Following a hugely successful debut at IJL in 2016, growing designer brand The Rock Hound is back for 2017. Here, The Rock Hound designer and founder, Susi Smither FGA, shares her ...
5 Reasons Why Your Jewellery Business Needs Content Marketing
By Sarah Jordan of The William Agency If the ‘blog’ area of your website is underused, underappreciated by your customers or simply non-existent, now’s the time to consider a content ...