Blog Modules

People, Products

Social Media and a Mega Star

by IJL •

When I signed a long term agreement with Jennifer Lopez, the intention was pretty clear – and obvious. As a new, ambitious jewellery company with the goal to become a major player in the business, Endless Jewelry needed to speed up the brand recognition process with jewelers and end consumers. We wanted to associate ourselves with someone who embraced our values, someone who reflected our ambitions, and a person who would like to be an active part of our brand. By teaming up with Jennifer Lopez, we got all that – and so much more.

Through a close cooperation between our communications team and the J Lo management, we have been able to create a social media buzz, we would not have been able to do on our own, and the exposure of the Endless Jewelry brand has exploded over the past months.

It really kicked off when Jennifer Lopez shared her Endless bracelet designs with 35-40 million US TV viewers by wearing it on the popular Idol Show – twice. The strategic follow up, coordinated between team J Lo and the Endless team included a range of activities and updates across the different social media platforms, where Team J Lo on several occasions shared exclusive pictures with their 90 million fans and followers on Twitter, Facebook and Instagram.

Through strategic cross tagging, mentions on each other’s social media pages, competitions to win the exact bracelets she wore as well as exclusive pictures of Jennifer Lopez and the bracelets, that could only be seen on Endless media, we managed to quadruple the number of followers on key social media. By working together with a mega star like Jennifer Lopez and having her as a co-designer of her own jewelry line, we also got the pleasure and benefits of working with a top professional and extremely dedicated organization, willing and able to support her designs and our brand Endless Brand in so many other ways than just showing her face on our posters.

We have only seen the tip of the iceberg when it comes to ways we will support our brand with Jennifer Lopez and her organization. So far we have initiated a strategic, yet simple, activation of the cooperation on social media, and the number of interactions and exposures confirm that we did right, when taking the chance as a young brand, to sign up with a top name. Besides designing a beautiful collection of bracelets and charms, heading our marketing campaign with some amazing pictures and videos and being a true pleasure to work with, Jennifer Lopez is the perfect storm, when it comes to securing exposure. And we have only just begun. -Jesper Nielsen

People, Products

Chocolates for the Lady?

by IJL •

For a good few years now two types of ring creations have dominated our offering – bridal and cocktail. Although I am delighted to design both, the beauty of the cocktail genre really does give me a chance to show off and express myself! It is as if I can take off the shackles and go large, go colourful, go intricate! This fact of delimiting means my creative juices can go a little crazy and it has produced standout, signature pieces such as the Satellite ring.

Alongside this ring is another truly innovative creation which turns heads and drops jaws. The genesis of this piece was most likely when in my early teens being introduced to Cubism at the art galleries in Paris. Beautiful simplicity and eye catching use of colour no doubt left an indelible mark on me although it took some ripening before it was expressed. Twenty years later came the first Chocolate Box – unashamedly confident, bristling with colour and like nothing else before her. The reactions were tantalisingly mixed; delight, intrigue, shock and dislike. But no one could deny its originality. The Chocolate Box Blue pictured is the latest member to this mouth-watering collection. Resplendent in Sapphire, Indigolite, Aquamarine and Diamonds, she is a testament to how different hues of a colour can be used to incredible and dramatic effect.

The Blue and other Chocolate Boxes will be exhibited at stand S106 in the Designer Brands section.

www.andrewgeoghegan.com

Tel: +44 (0) 1937584654

E-mail: info@andrewgeoghegan.com

Products

Watch out!

by IJL •

Did you know that the most common time for a watch to stop is at 10 after 2? …Neither did we!

UK watch sales are significantly on the increase which is why IJL are introducing the Watch Trail for 2015 to allow visitors to easily discover watch manufacturers and distributers from around the world.
Since 2014, UK watch sales have increased from 9.31% vs 2013, and the UK watch sector is expected to rise in value from £1.5bn in 2014, to £1.7bn by 2018 (a 14.1% increase!). Timex recently highlighted this when announcing a sales increase in triple digits since November 2014, and British watch-maker Bremont recently saw a 43% leap in annual sales.
As watches are clearly on trend, we thought you may like to hear some interesting facts about them!

• Every watch you see in an ad or commercial is pointed at 10 and 2 to mimic a smiley face and evoke a sense of positivity.
• Gentlemen who carried pocket watches were quoted as saying, “I’d rather wear a skirt than a wristwatch!”
• Even though Rolex is Swiss, it started in London.
• One of the most expensive watches sold is the Hublot Classic Fusion Haute Joaillerie “$1 Million” (see pic below). Earning its $1 million price tag with the 1,185 baguette diamonds covering every surface of the watch.

Trends

Jewellery Trends AW2015 IJL Catwalk Report

by IJL •

We have another fabulous Catwalk Trend Report from our trend partner Adorn Insight, giving you a roundup of the Autumn/Winter 2015 jewellery catwalk trends that will be influencing buyers next season.

DIAMOND BLAZE
Diamond Blaze

Vintage-inspired looks hit the catwalks in an explosion of gem-encrusted dangles, drops and decorative motifs.

GEO-FORM

Geo form

Large, small, bifurcated, two-tone, solo or clustered, monochrome or multi-coloured – if one component dominated the AW15/16 catwalks, it was the orb.

SEVENTIES
Seventies

The 1970s inspired designers with looks that had the globetrotting boho at their core.

VICTORIANA PUNK

Victoriana punk

Subcultures provide constant fodder for designers looking to inject youthful rebellion into their designs. This season saw a look emerge that was equal parts Victorian governess and vampish goth/badass punk.

FLORAL FANCY
Floral fancy

Big, bold blooms burst onto the catwalks in a riot of colour and texture. Echoing the vintage trends seen elsewhere, stylised floral motifs – many liberally sprinkled with crystals – were a popular option.

Adorn Insight is a specialised resource dedicated to providing market intelligence, data analysis and trend forecasts to the global jewellery industry. Their clients include manufacturers, designers, retailers and buyers working across the fashion to luxury fine jewellery spectrum. They also provide bespoke consultancy services to jewellery professionals seeking new opportunities for growth.

People, Products

Social Media and a Mega Star

by IJL •

When I signed a long term agreement with Jennifer Lopez, the intention was pretty clear – and obvious. As a new, ambitious jewellery company with the goal to become a major player in the business, Endless Jewelry needed to speed up the brand recognition process with jewelers and end consumers. We wanted to associate ourselves with someone who embraced our values, someone who reflected our ambitions, and a person who would like to be an active part of our brand. By teaming up with Jennifer Lopez, we got all that – and so much more.

Through a close cooperation between our communications team and the J Lo management, we have been able to create a social media buzz, we would not have been able to do on our own, and the exposure of the Endless Jewelry brand has exploded over the past months.

It really kicked off when Jennifer Lopez shared her Endless bracelet designs with 35-40 million US TV viewers by wearing it on the popular Idol Show – twice. The strategic follow up, coordinated between team J Lo and the Endless team included a range of activities and updates across the different social media platforms, where Team J Lo on several occasions shared exclusive pictures with their 90 million fans and followers on Twitter, Facebook and Instagram.

Through strategic cross tagging, mentions on each other’s social media pages, competitions to win the exact bracelets she wore as well as exclusive pictures of Jennifer Lopez and the bracelets, that could only be seen on Endless media, we managed to quadruple the number of followers on key social media. By working together with a mega star like Jennifer Lopez and having her as a co-designer of her own jewelry line, we also got the pleasure and benefits of working with a top professional and extremely dedicated organization, willing and able to support her designs and our brand Endless Brand in so many other ways than just showing her face on our posters.

We have only seen the tip of the iceberg when it comes to ways we will support our brand with Jennifer Lopez and her organization. So far we have initiated a strategic, yet simple, activation of the cooperation on social media, and the number of interactions and exposures confirm that we did right, when taking the chance as a young brand, to sign up with a top name. Besides designing a beautiful collection of bracelets and charms, heading our marketing campaign with some amazing pictures and videos and being a true pleasure to work with, Jennifer Lopez is the perfect storm, when it comes to securing exposure. And we have only just begun. -Jesper Nielsen

People, Products

Chocolates for the Lady?

by IJL •

For a good few years now two types of ring creations have dominated our offering – bridal and cocktail. Although I am delighted to design both, the beauty of the cocktail genre really does give me a chance to show off and express myself! It is as if I can take off the shackles and go large, go colourful, go intricate! This fact of delimiting means my creative juices can go a little crazy and it has produced standout, signature pieces such as the Satellite ring.

Alongside this ring is another truly innovative creation which turns heads and drops jaws. The genesis of this piece was most likely when in my early teens being introduced to Cubism at the art galleries in Paris. Beautiful simplicity and eye catching use of colour no doubt left an indelible mark on me although it took some ripening before it was expressed. Twenty years later came the first Chocolate Box – unashamedly confident, bristling with colour and like nothing else before her. The reactions were tantalisingly mixed; delight, intrigue, shock and dislike. But no one could deny its originality. The Chocolate Box Blue pictured is the latest member to this mouth-watering collection. Resplendent in Sapphire, Indigolite, Aquamarine and Diamonds, she is a testament to how different hues of a colour can be used to incredible and dramatic effect.

The Blue and other Chocolate Boxes will be exhibited at stand S106 in the Designer Brands section.

www.andrewgeoghegan.com

Tel: +44 (0) 1937584654

E-mail: info@andrewgeoghegan.com

Products

Watch out!

by IJL •

Did you know that the most common time for a watch to stop is at 10 after 2? …Neither did we!

UK watch sales are significantly on the increase which is why IJL are introducing the Watch Trail for 2015 to allow visitors to easily discover watch manufacturers and distributers from around the world.
Since 2014, UK watch sales have increased from 9.31% vs 2013, and the UK watch sector is expected to rise in value from £1.5bn in 2014, to £1.7bn by 2018 (a 14.1% increase!). Timex recently highlighted this when announcing a sales increase in triple digits since November 2014, and British watch-maker Bremont recently saw a 43% leap in annual sales.
As watches are clearly on trend, we thought you may like to hear some interesting facts about them!

• Every watch you see in an ad or commercial is pointed at 10 and 2 to mimic a smiley face and evoke a sense of positivity.
• Gentlemen who carried pocket watches were quoted as saying, “I’d rather wear a skirt than a wristwatch!”
• Even though Rolex is Swiss, it started in London.
• One of the most expensive watches sold is the Hublot Classic Fusion Haute Joaillerie “$1 Million” (see pic below). Earning its $1 million price tag with the 1,185 baguette diamonds covering every surface of the watch.

Trends

Jewellery Trends AW2015 IJL Catwalk Report

by IJL •

We have another fabulous Catwalk Trend Report from our trend partner Adorn Insight, giving you a roundup of the Autumn/Winter 2015 jewellery catwalk trends that will be influencing buyers next season.

DIAMOND BLAZE
Diamond Blaze

Vintage-inspired looks hit the catwalks in an explosion of gem-encrusted dangles, drops and decorative motifs.

GEO-FORM

Geo form

Large, small, bifurcated, two-tone, solo or clustered, monochrome or multi-coloured – if one component dominated the AW15/16 catwalks, it was the orb.

SEVENTIES
Seventies

The 1970s inspired designers with looks that had the globetrotting boho at their core.

VICTORIANA PUNK

Victoriana punk

Subcultures provide constant fodder for designers looking to inject youthful rebellion into their designs. This season saw a look emerge that was equal parts Victorian governess and vampish goth/badass punk.

FLORAL FANCY
Floral fancy

Big, bold blooms burst onto the catwalks in a riot of colour and texture. Echoing the vintage trends seen elsewhere, stylised floral motifs – many liberally sprinkled with crystals – were a popular option.

Adorn Insight is a specialised resource dedicated to providing market intelligence, data analysis and trend forecasts to the global jewellery industry. Their clients include manufacturers, designers, retailers and buyers working across the fashion to luxury fine jewellery spectrum. They also provide bespoke consultancy services to jewellery professionals seeking new opportunities for growth.