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How the Strongest Businesses Are Using Data to Solve BIG Problems

by IJL •

Are you using the resources right at your fingertips? IJL 2017 exhibitor Pursuit has worked with countless businesses within and outside the jewellery industry to help them solve problems with data solutions.

If you’ve shared your opinions in our data poll, now is the time to see how big companies in other industries are using data to their advantage.

The following case studies show just how effective analysing data can be – if you have an EPoS system these results could easily be within reach.

Case Study One: glh Hotels 

The Background
glh Hotels wanted to measure their marketing performance in order to gain insights on areas for improvement. The insights they gleaned from data led to increased ROI by 62% and reduced the cost of sales by 32%.

The Challenge
glh Hotels wanted to improve the digital presence of all its hotels. One of the challenges the company faced was the fact that each hotel in its group had ownership of their own marketing channels, opposed to channels being managed centrally. To tackle this, glh enlisted the help of media agency Greenlight to provide insights for each hotel to improve individual performance.

The Solution
Greenlight needed to provide each glh Hotel with flexible reports, detailing top line and granular level of performance. This also enabled Greenlight to identify which hotels to focus more on during the month. By evaluating top line performance Greenlight were able to give an overview of a hotel’s performance, whereas the granular level analysis looked at in-depth keyword detail so each hotelier could drill down into their performance. Implementing performance monitoring gave the hotels previously unknown insights and they were then able to adjust their budgets accordingly.

The Results
ROI increased by 61% overall and the Thistle Brighton hotel improved its ROI by a staggering 577%!

Find out more about this data success story here. 

Case Study Two: Coca-Cola Amatil 

The Background
Coca-Cola Amatil is the largest bottler and distributor of non-alcoholic, bottled beverages in the Asia Pacific, and one of the largest bottlers of Coca-Cola products in the region.

The Challenge
Prior to using Trax imaging technology, Coca-Cola Amatil was relying on limited and manual measurements of products in store, as well as delayed data from simple phone conversations. Sales reps began using Trax Retail Execution image-based technology to take pictures of store shelves with their mobile devices; these images were then sent to the Trax Cloud and analysed.

The Solution
Real-time images of stock allowed sales reps to quickly identify performance gaps and apply corrective actions in store. Reports on shelf share and competitive insights also allowed reps to strategise on opportunities in store and over the phone with store managers.

The Results
Coca-Cola Amatil gained 1.3% in market share in the Asia Pacific region within five months.

Read more about this data success story here. 

Using Pursuit Analytics, business owners and stake holders through to store managers can get up to the minute insights into business performance. Don’t miss your chance to meet the Pursuit team and find out more on Stand B71 at Olympia from September 3-5.

IJL is #withyou bringing the best retail service providers for the jewellery industry all under one roof. Discover our full list of retail service exhibitors here.

Blog, Industry, Products

Countdown to IJL 2017: Introducing Eternally Diamonds

by IJL •

Long-term IJL exhibitor Henig Diamonds is well-known for being one of Europe’s leading diamond suppliers.

Henig Diamonds has been operating in the UK for more than 30-years and today you can find the company in London’s Hatton Garden. For over a decade the company has been partnered with Trau Bros globally recognised ‘DTC’ sightholders, with localities in both Namibia and the United States operating in conjunction with the supplier of choice scheme. This means it can consistently realise the expectations and requirements of its customers.

The business has also developed a reputation for innovation, exemplified by its interactive online inventory that supports B2B commerce in today’s evolving digital marketplace.

At this year’s IJL, the company will unveils its latest venture – Eternally Diamonds – a complete fine jewellery brand destined to capture attention.

Eternally Diamonds IJL 2017

To give you a taste of what to expect from this exciting new brand, here are some sneak peak facts ahead of its official IJL launch…

  • Eternally Diamonds is a new brand of classic diamond jewellery with a fashionable touch. It is created using traditional Italian craftsmanship and expertise.
  • Pieces range from timeless classics to more playful collections to suit a broad range of customers.
  • The brand will launch with 12 different collections, as well as classics such as solitaires, studs and tennis bracelets in a range of diamond sizes.
  • Each piece is created in 18k gold and VS+ diamonds.
Eternally Diamonds model image IJL 2017
A model wears new pieces by Eternally Diamonds
  • The brand centres on a midnight blue and silver colour scheme ensuring it will beautifully complement the décor of high-end retailers.
  • Eternally Diamonds is a complete brand with its own packaging and marketing materials, such as display boxes, bags, catalogues and a website that will direct customers to dealers in their area.

Don’t miss your chance to see Henig Diamonds and Eternally Diamonds on Stand D135 at IJL 2017. Register now for free! 

IJL is #withyou bringing the best suppliers and emerging brands all under one roof. Discover all of the exhibitors taking part in IJL 2017 here. 

Blog, Industry, People

Countdown to IJL 2017: In Conversation with 77 Diamonds

by IJL •

Ahead of his In Conversation With… talk at IJL 2017, 77 Diamonds managing director, Tobias Kormind, shares his insights on the state of online diamond sales and his top advice for excelling in the digital sphere.

Q. A decade ago 77 Diamonds was a jeweller on the London start-up scene. Today, you are Europe’s largest online diamond jeweller. What are your top challenges?

The main practical threat that the online diamond jewellery sector faces today comes from two enormous players. Using all their financial might along with aggressive tactics, they are fighting it out for a monopoly, mainly in the US. In the next few years, I predict an epic battle between them for market dominance which could have several potential outcomes, all of which may eventually spill over into Europe. They can afford to innovate at a faster pace than any other UK players and as the millennial customers migrate online, their market share in the UK and Europe could grow.

DON’T MISS! In Conversation with…77 Diamonds on Luxury Jewellery and the Online Challenge

I am slightly worried about the growing debt-fuelled consumer spending coming to an ugly head. Currently the UK consumer is still spending, albeit at a slower rate, but ruptures from Brexit could cause this to unravel. The only good thing about Brexit so far, has been the devaluation of the pound, which has made UK jewellery manufacturing more price competitive and brings with it more opportunity for the UK jewellery industry.

77 Diamonds model shot IJL 2017
Diamond jewellery by 77 Diamonds

I also believe that there is a big question London should be asking itself and it is this: Why is it that despite being home to world-class art and jewellery schools and home of many luxury brands does the UK only attracts 3% of diamond jewellery purchases globally? Surely there exists an opportunity for London to become a jewellery leader and the pre-eminent destination for jewellery, in the way Geneva is for watches.

Q. Some say profit margins are being squeezed at every angle, would you agree?

The diamond and jewellery landscape has changed dramatically over the last 10 years, most of it in a negative way for almost everyone in the industry. The internet has empowered the consumer through greater transparency and created a new reality. The challenge is to accept, then embrace this change and recognise it as an opportunity instead of sticking one’s head in the sand. But in business, and especially the luxury goods business like ours, pricing isn’t everything. In my talk at IJL where I’ll be in conversation with Claire Adler, we’ll explore topics including the customer experience and digital communications.

Brush up on your digital skills with the DIGIfest Seminar Theatre at IJL 2017

How are the best companies forging ahead in a competitive environment?

There is a huge amount of work that goes into brand building, creating trust, forging relationships with customers so that we understand their needs at an early stage of their search. I’m a huge fan of the way Apple, John Lewis, Farfetch and Net a Porter go about their businesses. Some people say the high street is dead but the fact is the future of retail can incorporate the high street, in combination with other channels.

77 Diamonds Showroom in London In Conversation With IJL 2017
The 77 Diamonds showroom in London

How important is imagery and social media with an online business?

Imagery and social media are hugely important in encouraging an understanding of what a company can deliver. At 77 Diamonds we’ve also taken a long term view about media relations, keeping our name out there and sharing our diamond jewellery expertise with as wide an audience as possible.

Don’t miss top photography advice in the IJL 2017 Skills Lab!

77 Diamonds Tobias Kormind IJL 2017 In Conversation With
77 Diamonds managing director Tobias Kormind

What are your top tips for emerging jewellery e-commerce sites?

Like any consumer facing business, put the customer first and try to think about the whole experience from their point of view. Then make improvements accordingly. Secondly, remember value is more than just price. Offer impeccable products and a great customer experience at every touch point.

Don’t miss our fantastic series of In Conversation With… talks at IJL 2017!

IJL is #withyou offering leading insights and advice from some of the jewellery industry’s most successful entrepreneurs and business owners. Discover more about our seminar schedule here. 

Blog, Industry, News, Products

Countdown to IJL 2017: Get in the Festive Spirit with Gecko

by IJL •

Christmas is arriving early at this year’s International Jewellery London as Gecko presents a stand decked to the halls with festive cheer!

The company will transform its spot on the Boulevard into a Christmas scene, designed to get you in the mood for the biggest sales period of the year. Plus, in a nod to the festive scene, anyone who makes an order with the Gecko team during the show will receive a free Christmas pudding from Wilkin & Sons Tiptree.

When it comes to collections, Gecko will launch new designs across its range of brands, including Fred Bennett, Fiorelli, Orla Kiely, Elements Gold and Silver, Beginnings and D for Diamond.

One of the main stars of the show for IJL 2017 is Fred Bennett, which continues to lead the way in men’s jewellery. The new Fred Bennett Collection includes over 65 designs supported by a 32-page consumer-facing catalogue and point of sale materials featuring a freshly-chosen male model who personifies ‘Fred’.

With the current trend for unisex jewellery, many of the new pieces have been created with this audience firmly in mind, and some key items will come in smaller sizing to accommodate the female customer.
The collection includes rings, bracelets, ID bracelets, torque bangles as well as various neckwear designs in both leather and dog-tag styles. The majority of the range comes in stainless steel mixed with leather, suede and various colours of plating, although there are also plenty of plain silver pieces available. Some designs incorporate shell and semi-precious stones such as grey howlite and lapis to great effect.

Plus, the new season Fred Bennett offer also includes an expanded range of accessories, including leather wallets, a leather key fob and a wash bag, alongside tie clips, money clips and cufflinks.

Aside from its new jewellery launches, Gecko will also unveil its new B2B website at IJL 2017. Dedicated team members will navigate existing and new customers through the site, explaining how it works, its benefits and key components. This is something the company’s retail partners shouldn’t miss!

Don’t miss your chance to get in the Christmas spirit with Gecko on Stand E70 at Olympia from September 3-5.

IJL is #withyou bringing the UK’s leading jewellery suppliers, brands and designer brands all under one roof. To discover more about this year’s exhibitors, click here, and start planning your visit.

Uncategorized

How the Strongest Businesses Are Using Data to Solve BIG Problems

by IJL •

Are you using the resources right at your fingertips? IJL 2017 exhibitor Pursuit has worked with countless businesses within and outside the jewellery industry to help them solve problems with data solutions.

If you’ve shared your opinions in our data poll, now is the time to see how big companies in other industries are using data to their advantage.

The following case studies show just how effective analysing data can be – if you have an EPoS system these results could easily be within reach.

Case Study One: glh Hotels 

The Background
glh Hotels wanted to measure their marketing performance in order to gain insights on areas for improvement. The insights they gleaned from data led to increased ROI by 62% and reduced the cost of sales by 32%.

The Challenge
glh Hotels wanted to improve the digital presence of all its hotels. One of the challenges the company faced was the fact that each hotel in its group had ownership of their own marketing channels, opposed to channels being managed centrally. To tackle this, glh enlisted the help of media agency Greenlight to provide insights for each hotel to improve individual performance.

The Solution
Greenlight needed to provide each glh Hotel with flexible reports, detailing top line and granular level of performance. This also enabled Greenlight to identify which hotels to focus more on during the month. By evaluating top line performance Greenlight were able to give an overview of a hotel’s performance, whereas the granular level analysis looked at in-depth keyword detail so each hotelier could drill down into their performance. Implementing performance monitoring gave the hotels previously unknown insights and they were then able to adjust their budgets accordingly.

The Results
ROI increased by 61% overall and the Thistle Brighton hotel improved its ROI by a staggering 577%!

Find out more about this data success story here. 

Case Study Two: Coca-Cola Amatil 

The Background
Coca-Cola Amatil is the largest bottler and distributor of non-alcoholic, bottled beverages in the Asia Pacific, and one of the largest bottlers of Coca-Cola products in the region.

The Challenge
Prior to using Trax imaging technology, Coca-Cola Amatil was relying on limited and manual measurements of products in store, as well as delayed data from simple phone conversations. Sales reps began using Trax Retail Execution image-based technology to take pictures of store shelves with their mobile devices; these images were then sent to the Trax Cloud and analysed.

The Solution
Real-time images of stock allowed sales reps to quickly identify performance gaps and apply corrective actions in store. Reports on shelf share and competitive insights also allowed reps to strategise on opportunities in store and over the phone with store managers.

The Results
Coca-Cola Amatil gained 1.3% in market share in the Asia Pacific region within five months.

Read more about this data success story here. 

Using Pursuit Analytics, business owners and stake holders through to store managers can get up to the minute insights into business performance. Don’t miss your chance to meet the Pursuit team and find out more on Stand B71 at Olympia from September 3-5.

IJL is #withyou bringing the best retail service providers for the jewellery industry all under one roof. Discover our full list of retail service exhibitors here.

Blog, Industry, Products

Countdown to IJL 2017: Introducing Eternally Diamonds

by IJL •

Long-term IJL exhibitor Henig Diamonds is well-known for being one of Europe’s leading diamond suppliers.

Henig Diamonds has been operating in the UK for more than 30-years and today you can find the company in London’s Hatton Garden. For over a decade the company has been partnered with Trau Bros globally recognised ‘DTC’ sightholders, with localities in both Namibia and the United States operating in conjunction with the supplier of choice scheme. This means it can consistently realise the expectations and requirements of its customers.

The business has also developed a reputation for innovation, exemplified by its interactive online inventory that supports B2B commerce in today’s evolving digital marketplace.

At this year’s IJL, the company will unveils its latest venture – Eternally Diamonds – a complete fine jewellery brand destined to capture attention.

Eternally Diamonds IJL 2017

To give you a taste of what to expect from this exciting new brand, here are some sneak peak facts ahead of its official IJL launch…

  • Eternally Diamonds is a new brand of classic diamond jewellery with a fashionable touch. It is created using traditional Italian craftsmanship and expertise.
  • Pieces range from timeless classics to more playful collections to suit a broad range of customers.
  • The brand will launch with 12 different collections, as well as classics such as solitaires, studs and tennis bracelets in a range of diamond sizes.
  • Each piece is created in 18k gold and VS+ diamonds.
Eternally Diamonds model image IJL 2017
A model wears new pieces by Eternally Diamonds
  • The brand centres on a midnight blue and silver colour scheme ensuring it will beautifully complement the décor of high-end retailers.
  • Eternally Diamonds is a complete brand with its own packaging and marketing materials, such as display boxes, bags, catalogues and a website that will direct customers to dealers in their area.

Don’t miss your chance to see Henig Diamonds and Eternally Diamonds on Stand D135 at IJL 2017. Register now for free! 

IJL is #withyou bringing the best suppliers and emerging brands all under one roof. Discover all of the exhibitors taking part in IJL 2017 here. 

Blog, Industry, People

Countdown to IJL 2017: In Conversation with 77 Diamonds

by IJL •

Ahead of his In Conversation With… talk at IJL 2017, 77 Diamonds managing director, Tobias Kormind, shares his insights on the state of online diamond sales and his top advice for excelling in the digital sphere.

Q. A decade ago 77 Diamonds was a jeweller on the London start-up scene. Today, you are Europe’s largest online diamond jeweller. What are your top challenges?

The main practical threat that the online diamond jewellery sector faces today comes from two enormous players. Using all their financial might along with aggressive tactics, they are fighting it out for a monopoly, mainly in the US. In the next few years, I predict an epic battle between them for market dominance which could have several potential outcomes, all of which may eventually spill over into Europe. They can afford to innovate at a faster pace than any other UK players and as the millennial customers migrate online, their market share in the UK and Europe could grow.

DON’T MISS! In Conversation with…77 Diamonds on Luxury Jewellery and the Online Challenge

I am slightly worried about the growing debt-fuelled consumer spending coming to an ugly head. Currently the UK consumer is still spending, albeit at a slower rate, but ruptures from Brexit could cause this to unravel. The only good thing about Brexit so far, has been the devaluation of the pound, which has made UK jewellery manufacturing more price competitive and brings with it more opportunity for the UK jewellery industry.

77 Diamonds model shot IJL 2017
Diamond jewellery by 77 Diamonds

I also believe that there is a big question London should be asking itself and it is this: Why is it that despite being home to world-class art and jewellery schools and home of many luxury brands does the UK only attracts 3% of diamond jewellery purchases globally? Surely there exists an opportunity for London to become a jewellery leader and the pre-eminent destination for jewellery, in the way Geneva is for watches.

Q. Some say profit margins are being squeezed at every angle, would you agree?

The diamond and jewellery landscape has changed dramatically over the last 10 years, most of it in a negative way for almost everyone in the industry. The internet has empowered the consumer through greater transparency and created a new reality. The challenge is to accept, then embrace this change and recognise it as an opportunity instead of sticking one’s head in the sand. But in business, and especially the luxury goods business like ours, pricing isn’t everything. In my talk at IJL where I’ll be in conversation with Claire Adler, we’ll explore topics including the customer experience and digital communications.

Brush up on your digital skills with the DIGIfest Seminar Theatre at IJL 2017

How are the best companies forging ahead in a competitive environment?

There is a huge amount of work that goes into brand building, creating trust, forging relationships with customers so that we understand their needs at an early stage of their search. I’m a huge fan of the way Apple, John Lewis, Farfetch and Net a Porter go about their businesses. Some people say the high street is dead but the fact is the future of retail can incorporate the high street, in combination with other channels.

77 Diamonds Showroom in London In Conversation With IJL 2017
The 77 Diamonds showroom in London

How important is imagery and social media with an online business?

Imagery and social media are hugely important in encouraging an understanding of what a company can deliver. At 77 Diamonds we’ve also taken a long term view about media relations, keeping our name out there and sharing our diamond jewellery expertise with as wide an audience as possible.

Don’t miss top photography advice in the IJL 2017 Skills Lab!

77 Diamonds Tobias Kormind IJL 2017 In Conversation With
77 Diamonds managing director Tobias Kormind

What are your top tips for emerging jewellery e-commerce sites?

Like any consumer facing business, put the customer first and try to think about the whole experience from their point of view. Then make improvements accordingly. Secondly, remember value is more than just price. Offer impeccable products and a great customer experience at every touch point.

Don’t miss our fantastic series of In Conversation With… talks at IJL 2017!

IJL is #withyou offering leading insights and advice from some of the jewellery industry’s most successful entrepreneurs and business owners. Discover more about our seminar schedule here. 

Blog, Industry, News, Products

Countdown to IJL 2017: Get in the Festive Spirit with Gecko

by IJL •

Christmas is arriving early at this year’s International Jewellery London as Gecko presents a stand decked to the halls with festive cheer!

The company will transform its spot on the Boulevard into a Christmas scene, designed to get you in the mood for the biggest sales period of the year. Plus, in a nod to the festive scene, anyone who makes an order with the Gecko team during the show will receive a free Christmas pudding from Wilkin & Sons Tiptree.

When it comes to collections, Gecko will launch new designs across its range of brands, including Fred Bennett, Fiorelli, Orla Kiely, Elements Gold and Silver, Beginnings and D for Diamond.

One of the main stars of the show for IJL 2017 is Fred Bennett, which continues to lead the way in men’s jewellery. The new Fred Bennett Collection includes over 65 designs supported by a 32-page consumer-facing catalogue and point of sale materials featuring a freshly-chosen male model who personifies ‘Fred’.

With the current trend for unisex jewellery, many of the new pieces have been created with this audience firmly in mind, and some key items will come in smaller sizing to accommodate the female customer.
The collection includes rings, bracelets, ID bracelets, torque bangles as well as various neckwear designs in both leather and dog-tag styles. The majority of the range comes in stainless steel mixed with leather, suede and various colours of plating, although there are also plenty of plain silver pieces available. Some designs incorporate shell and semi-precious stones such as grey howlite and lapis to great effect.

Plus, the new season Fred Bennett offer also includes an expanded range of accessories, including leather wallets, a leather key fob and a wash bag, alongside tie clips, money clips and cufflinks.

Aside from its new jewellery launches, Gecko will also unveil its new B2B website at IJL 2017. Dedicated team members will navigate existing and new customers through the site, explaining how it works, its benefits and key components. This is something the company’s retail partners shouldn’t miss!

Don’t miss your chance to get in the Christmas spirit with Gecko on Stand E70 at Olympia from September 3-5.

IJL is #withyou bringing the UK’s leading jewellery suppliers, brands and designer brands all under one roof. To discover more about this year’s exhibitors, click here, and start planning your visit.