They say a picture is worth a thousand words and that’s certainly true in the world of jewellery. A pixelated, poorly formatted or just plain boring image could mean the ...
Did you know that 90% of marketers say that social media is an important part of their business? Social media is an amazing way to connect with your target audience ...
By Lucy Davies of Raw Pearls Product photography is fast becoming an essential sales tool for retail jewellery outlets and, in particular, those with online platforms. Yet sourcing imagery good enough ...
By Ruth Faulkner, editor, Retail Jeweller The purpose of the trade press is to keep the industry informed of the latest news, products, trends and information in order to enable ...
Rachael Taylor, IJL’s Trend Editor shares an AW17 Catwalk Trend Report If there was an overriding theme to the autumn/winter 2017 catwalk shows, it was overzealous adornment. Rich brocades, lavish metallics ...
Ahead of his In Conversation With… talk at IJL 2017, 77 Diamonds managing director, Tobias Kormind, shares his insights on the state of online diamond sales and his top advice ...
According to Econsultancy, only 22% of businesses were satisfied with their conversion rates in 2016. This tells me that having a strong website is one of the most important aspects ...