Did you know that 75% of businesses on Facebook will pay to promote and/or boost their posts?
Facebook is the largest social network and boasts over 1 billion daily active users. Being able to find new customers and generate sales using advertising in social media can be difficult for a jewellery business, and I want to help you overcome this.
Whilst most businesses may think that using Facebook’s advertising platform is a waste of time and money, I am here to tell you it isn’t.
Before I share with you what you need to know about boosting a post on Facebook, here is the difference between boosting and promoting.
Three Different Ways You Can Promote on Facebook
1. Boosted post
2. Promoted post
3. Newsfeed Ad
Boosting Posts on Facebook
Boosting a post is as easy as clicking the ‘boost’ button in the bottom right hand corner of your post. It used to be difficult to chose a target market but with Facebook’s latest updates, you now have the option to target to your fans, friends of fans as well as by gender, age, location, interest and their demographics.
Promoting Posts on Facebook
Promoting a post is managed from inside the Facebook Ads Manager/Power Editor and you are given more control over who you want to target. If you have a specific campaign in mind, and the post you want to promote serves a purpose, promoting it will give you a better chance of reaching potential customers who have not interacted with your business.
Read more: 5 Must-Have Free Marketing Tools
Newsfeed Ads on Facebook
Just like a promoted post, a newsfeed ad is managed from inside the Power Editor however, a newsfeed ad does not show up organically on the wall of your Facebook Page. This will only show up in the newsfeed of those you want to target.
Read more: Can Remarketing Services Help Your Business?
What Performs The Best?
All of the above ways of promoting your jewellery business on Facebook can be analysed, and tracked inside of the Ads Manager. In a recent study by The Digerati, they found that their boosted post reached double the amount of people with the same budget as a promoted post, or newsfeed ad.
Read more: The Best Kept Secrets of LinkedIn For Business Owners
If you are thinking about using Facebook to advertise your business, do your research and find the right feature for what you want to achieve.
Find out more about Warren by visiting his website.
We’re #withyou to support your social media and digital marketing goals. Speak to the team at International Jewellery London to find out more.