Blog Modules

Blog, Education, Industry

IJL Talks Podcast: Get Social Media Savvy with Warren Knight

by IJL •

Want to overhaul your social media channels and create a practical strategy is less than 90 minutes? IJL contributor and chief social media editor, Warren Knight took to the stage at IJL 2017 to share his top advice gathered through years of experience in digital media. 

If you missed his fantastic DIGIfest talk – The Beginner’s Guide to Building a Social Media Strategy – now’s your chance to get clued up. As part of the new IJL Talks series, we have turned the audio from Warren’s talk into a not-to-be-missed podcast that you can download today.

As a long-running contributor to IJL, Warren has shared insights on Instagram, Facebook, LinkedIn and Twitter on the IJL Insider Blog. He is considered a Top 100 Global Influencer and has forged a career as an award-winning blogger, author and digital entrepreneur.

Related Blogs: 5 Things You Can Do Today To Make Your Jewellery Website Eye-Catching

Warren’s vision is to help 100,000 entrepreneurs and business owners successfully sell more products and services online through the strategic use of social media, digital marketing and ecommerce by 2019. To reach this goal, he launched Think Digital First – an online education company offering video courses in social media, digital marketing, and business skills.

In the podcast, Warren shares his insightful advice to help start-ups, small businesses, brands and retailers to navigate the world of social media.

Download the podcast here

Don’t forget, you can listen to more IJL Talks by visiting our IJL Talks Content Hub or clicking here.

IJL is #withyou offering a 365-day strategy to grow your business. All of our blog content, seminar programme and top marketing advice is free to access, as well as our industry-leading summer masterclasses. 

Blog, Education, Industry

IJL Talks Podcast: Transform Your Retail Experience with Expert Insights

by IJL • • 1 Comment

One of the most anticipated talks in the IJL 2017 Seminar Programme was ‘Is Experiential Retailing the Future for Jewellers?’, hosted by Rachael Taylor. If you weren’t able to attend, now’s your chance to catch up with the IJL Talks podcast series. 

When shopping can be as simple as a click of a mouse, what must bricks-and-mortar retailers do to encourage customers through their doors?

Related Blogs: The Three Layers of Engaging Visual Merchandising for Retailers

In this insightful IJL 2017 seminar, jewellery industry journalist Rachael Taylor hosted a panel discussion with leading jewellers and design experts, including Dominic Gomersall, managing director, Lumbers; Jonathan Pressley, managing director, Pressleys Jewellers; Dinny Hall, founder and creative director, Dinny Hall; and Lloyd Blakey, founder and creative director, Innovare Design.

Related Blogs: Can Retailers and Brands Influence Customer Buying Decisions?

The resulting discussion centred on creating innovative and engaging customer experiences through on-site bars and restaurants, visual display, creative merchandising, window displays and technology.

Simply click the link below to listen to the talk and be inspired by the panel’s forward-thinking approach to the retail experience.

Download the podcast here.

Don’t forget, you can listen to more IJL Talks by visiting our IJL Talks Content Hub or clicking here.

IJL is #withyou offering a 365-day strategy to grow your business. All of our blog content, seminar programme and top marketing advice is free to access, as well as our industry-leading summer masterclasses. 

Blog, Education, Industry

5 Ways to Make Your Customer Emails More Successful

by IJL •

Most jewellery brands, whether in their infancy or well-established, will want to communicate with their customers via email.

Sending news, offers and insights directly to the inboxes of your customers can lead to fantastic conversions… or can lead to nothing. The problem of low open rates is one that many jewellery businesses face, but there are ways to tackle the issue and create newsletters than land.

Take a look at the following top tips to give your email marketing a shake-up:

Be entertaining but avoid spam

Create an engaging subject line that grabs attention without using click-bait titles, cliches or spam-like messaging. Anything that says ‘You will never believe this!’ is guaranteed to make customers roll their eyes.

Also, it is worth avoiding overly sales-focused copy like ‘free’, ‘sale’ and ‘buy now’. You could risk these being filtered by your customer’s email spam filter.

Related Blogs: 5 Top Tips to Create a Stronger Jewellery Brand

Have an authentic conversation

Gear your email marketing towards your buyer personas… in other words speak to the people you know are buying your products. Adopt a conversational tone, but don’t be too familiar or colloquial. Just imagine you are sat across from a new acquaintance or friend-of-a-friend in a coffee shop.

Focus on quality

When sending emails it is important to prioritise quality. Your target customers could be receiving 10 or more spam emails per day, so your marketing needs to stand out for all the right reasons.

Did you know that including a video in your email can increase click-through rates by 200-300%? According to Forbes, 64% of customers are also more likely to purchase a product online after watching a video about it – so get filming!

Related Blogs: IJL Talks Podcast: Sharpen your Digital Skills with Katerina Perez

Are you seeing spikes in unsubscribe numbers, but your open rates are steady? This is probably a good thing as it shows the people who aren’t enjoying your emails are saying goodbye, and those who do are still actively reading.

Just because you have thousands of subscribers doesn’t mean they are interested customers… it’s all about quality over quantity.

Get in quick with new subscribers

Subscribers are most engaged when they first hit the ‘sign-up’ button. The email they receive in this moment is probably your most important piece of e-marketing.

Equally, if they are trying to unsubscribe, making them jump through hoops is only going to leave a sour taste. Think ahead and your customers will thank you for it.

Related Blogs: The Essential SS18 Catwalk Jewellery Report

Consider your timings 

Sending that latest email at 3am? Are your customers awake? Sending your email at the right time of day and week is important to maximise open rates. Many professional platforms can automatically help you choose the right second to click send.

If you need a general rule of thumb, think the morning commute, evening journey home or lazy weekend morning.

By Sarah Jordan, founder and director, The William Agency

IJL is #withyou offering expert marketing, copywriting and branding advice from leading experts in their fields. Discover more ways the IJL 365 initiative is supporting the UK and international jewellery trade, here

QUICK LINKS: Create a Press Pack

QUICK LINKS: Get Top Social Media Advice

Blog

Black Friday Sale – Sign up to Warren Knight’s Bootcamp and Masterclasses

by IJL •

Warren Knight, IJL’s Chief Social Media Editor has been instrumental in helping IJL’s audience keep up-to-date with the ever-evolving world of social media and all things digital.

Warren’s blogs and webinars are a huge hit year-round and his seminars and workshops always have a huge turnout at IJL. Warren’s immense knowledge of digital marketing is absolutely mind-blowing, but he teaches in a very easy-to-understand way, and to audiences of all levels.

From Thursday the 23rd until Monday the 27th November 2017, Warren will be having a Black Friday sale on his digital social media and blogging masterclasses and bootcamps. Take it from us when we say that Warren knows his stuff and these sessions are well worth taking part in.

To get a taster and a glimpse into how Warren can help you and your business, here’s are some of Warren’s blogs and below are details of how to sign up to further information and how to sign up.

Related blogs:
7 Steps to Designing a Social Media Campaign as a Jewellery Business
5 Things You Can Do Today To Make Your Jewellery Website Eye-Catching
How Influencer Marketing Will Build Your Jewellery Brand Online
How To Increase Your Twitter Reach-In 7 Simple Steps

Products on offer:

Social Media Bootcamp

Original Price: £497 + VAT
Black Friday Price: £97 + VAT
Saving: £400

Get more customers and sales through the strategic use of Social Media with this certified online course which includes 7 fact-packed modules, 6 live recorded training, Members group access, 7 day Social Media plan and is CPD certified.

The course will cover:

  • Defining your business: understand how to craft the perfect elevator pitch.
  • Defining your target customer: research, find and define your target customer.
  • Content creation: learn how to find, share and create the perfect content for your target market.
  • Social Media: best practices, tips and tricks for Facebook, Twitter, Instagram, Pinterest & Google+.
  • Tools for growth: generate leads, and save time on Social Media with technology.
  • Automate content: learn how to automate your content and find out when your audience are most engaged with you.
  • Course workbook: a step-by-step workbook with tips, tricks and techniques to help you navigate Social Media.
  • Future proofing: design your Social Media plan, 90-day marketing plan and execute your launch plan.

More info: http://www.thinkdigitalfirst.com/social-media-bootcamp/

21 Day LinkedIn System

Original Price: £347 + VAT
Black Friday Price: £47 + VAT
Saving: £300

The most powerful way to grow your LinkedIn all star profile! The course is made up of 10 how-to videos, 2 recorded training sessions, Members group access, Tax deductible and is CPD certified.

The course will cover:

  • All-Star Profile: this course will give you the knowledge and strategy to build your profile to become an “All-Star” user on LinkedIn.
  • Target Customer: Understand how to research, find and define your target customer and their online and offline buying habits.
  • Content Creation: 7 done-for-you templates to help you create the perfect content and achieve your full potential on LinkedIn.
  • LinkedIn Search: Understand how to use LinkedIn’s search functionality for automation and prospecting new customers.
  • Tools For Growth: Gain access to tools that not only help you generate leads using LinkedIn, but also help you save time online.
  • Automate Content: Learn how to automate your content, and connect with your audience when they are most engaged.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you navigate LinkedIn for your business.
  • Future Proofing: Creating a list of target prospects, make contact and build long-term relationships through the use of LinkedIn.

More info: http://www.thinkdigitalfirst.com/21-day-linkedin-system/

Image Marketing Mastery

Original Price: £297 + VAT
Black Friday Price: £47 + VAT
Saving: £250

Create images that drive traffic & increase brand awareness. The course is made up of 40 bitesize exclusive training, 11 tools for image success, Members group access, 14 fact-packed modules, 99 free stock images and is CPD certified.

The course will cover: 

  • Image Templates: 6 exclusive done-for-you Social Media image & infographic templates to help you create the perfect visuals.
  • 99 Stock Images: The image marketing mastery includes 99 free stock photos for you to use in your image marketing online.
  • GIF’s & Video’s: How to add multiple pictures to be visible inside of one image as well as creating engaging videos.
  • Page 1 Of Google: How to add the right keywords and link pictures to your website to get on the first page of Google.
  • Tools For Growth: Gain access to tools that not only help you generate leads through images, but also help you save time online.
  • Image Calendar: Exclusive image ideas workbook and 28 day image calendar to prepare your content in advance.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you create the perfect visuals for your business.
  • Brand Guide: I will share with you my brand style guide, and a template for you to follow so that you can create one too.

More info: http://www.thinkdigitalfirst.com/image-marketing-mastery/

Blogging Mastery

Original Price: £297 + VAT
Black Friday Price: £47 + VAT
Saving: £250

Generate leads, prospects and sales through the content you create. Expect Hours Of Video Lessons, Define Your Target Audience, Members Group Access, Generate Leads Through Content, Syndicate Your Content Online, Become A Guest Blogger and is CPD certified.

The course will cover: 

  • Image Templates: 6 exclusive done-for-you Social Media image & infographic templates to help you create the perfect visuals.
  • Tone Of Voice: I will help you create the perfect tone of voice that connects with your target customers.
  • Generate Leads: Find out how you can integrate email marketing and website marketing into your content to generate leads.
  • Blogging SEO: Understand who you are, how to communicate with your customers and what you want to achieve.
  • Tools For Growth: Gain access to tools that not only help you generate leads through blogging, but also help you save time online.
  • Content Research: This course will help you better research content to share with your target audience or inspire your own content.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you create blog content for your business.
  • Future Proofing: Find out when and how to identify and approach potential content collaborators for guest blogging.

More info: http://www.thinkdigitalfirst.com/blogging-mastery/

Twitter Masterclass

Original Price: £197 + VAT
Black Friday Price: £27 + VAT
Saving: £170

Increase your following and engagement on Twitter. Expect 90-Minute Training, A Huge List Of Resources, Members Group Access, 90-Day Growth Plan, 99 Free Stock Images, Twitter Success Tips & Tricks and is CPD certified.

The course will cover: 

  • GIF’s & Videos: How to add multiple pictures to be visible inside of one image (GIF) as well as creating videos for your Twitter strategy.
  • 4 Image Templates: 4 exclusive done-for-you Twitter Image & Infographic templates to create quality visuals.
  • 99 Stock Images: Included in this course, you will receive 99 high quality stock photo’s for you to use over, and over again.
  • Growth Plan: Exclusive 90-day Twitter growth plan to help you achieve success long-term as a business using Twitter.
  • Tools For Growth: Gain access to tools that not only help you generate leads using Twitter, but also help you save time online.
  • Automate Content: Learn how to automate your content, and connect with your audience when they are most engaged.
  • Twitter Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you navigate Twitter for your business
  • Increase Engagement: Learn how to create unique images and videos that will help you increase engagement on Twitter.

More info: http://www.thinkdigitalfirst.com/twitter-masterclass/

OTHER OFFERS:

Digital Marketing Bundle

Original Price: over £1,600 + VAT
Black Friday Price: £197 + VAT
Saving: over £1,400

This includes:

  • Social Media Bootcamp
  • 21 Day LinkedIn System
  • Image Marketing Mastery
  • Blogging Mastery
  • Twitter Masterclass

Think #Digital First Second Edition (Physical Copy)

Original Price: £12.99 + delivery
Black Friday Price: £2.99 + delivery
Saving: £10

More info: http://www.thinkdigitalfirst.com/resource/think-digital-first-buy-book-now/

Think #Digital First Second Edition (Digital Copy)

Original Price: £10
Black Friday Price: £1.99 + delivery
Saving: £8

More info: http://www.thinkdigitalfirst.com/resource/think-digital-first-buy-book-now/

IJL is #withyou offering expert social media, copywriting and branding advice from leading experts in their fields. Discover more ways the IJL 365 initiative is supporting the UK and international jewellery trade, here. 

QUICK LINKS: Create a Press Pack

QUICK LINKS: Get Top Social Media Advice

Blog, Education, Industry

IJL Talks Podcast: Get Social Media Savvy with Warren Knight

by IJL •

Want to overhaul your social media channels and create a practical strategy is less than 90 minutes? IJL contributor and chief social media editor, Warren Knight took to the stage at IJL 2017 to share his top advice gathered through years of experience in digital media. 

If you missed his fantastic DIGIfest talk – The Beginner’s Guide to Building a Social Media Strategy – now’s your chance to get clued up. As part of the new IJL Talks series, we have turned the audio from Warren’s talk into a not-to-be-missed podcast that you can download today.

As a long-running contributor to IJL, Warren has shared insights on Instagram, Facebook, LinkedIn and Twitter on the IJL Insider Blog. He is considered a Top 100 Global Influencer and has forged a career as an award-winning blogger, author and digital entrepreneur.

Related Blogs: 5 Things You Can Do Today To Make Your Jewellery Website Eye-Catching

Warren’s vision is to help 100,000 entrepreneurs and business owners successfully sell more products and services online through the strategic use of social media, digital marketing and ecommerce by 2019. To reach this goal, he launched Think Digital First – an online education company offering video courses in social media, digital marketing, and business skills.

In the podcast, Warren shares his insightful advice to help start-ups, small businesses, brands and retailers to navigate the world of social media.

Download the podcast here

Don’t forget, you can listen to more IJL Talks by visiting our IJL Talks Content Hub or clicking here.

IJL is #withyou offering a 365-day strategy to grow your business. All of our blog content, seminar programme and top marketing advice is free to access, as well as our industry-leading summer masterclasses. 

Blog, Education, Industry

IJL Talks Podcast: Transform Your Retail Experience with Expert Insights

by IJL • • 1 Comment

One of the most anticipated talks in the IJL 2017 Seminar Programme was ‘Is Experiential Retailing the Future for Jewellers?’, hosted by Rachael Taylor. If you weren’t able to attend, now’s your chance to catch up with the IJL Talks podcast series. 

When shopping can be as simple as a click of a mouse, what must bricks-and-mortar retailers do to encourage customers through their doors?

Related Blogs: The Three Layers of Engaging Visual Merchandising for Retailers

In this insightful IJL 2017 seminar, jewellery industry journalist Rachael Taylor hosted a panel discussion with leading jewellers and design experts, including Dominic Gomersall, managing director, Lumbers; Jonathan Pressley, managing director, Pressleys Jewellers; Dinny Hall, founder and creative director, Dinny Hall; and Lloyd Blakey, founder and creative director, Innovare Design.

Related Blogs: Can Retailers and Brands Influence Customer Buying Decisions?

The resulting discussion centred on creating innovative and engaging customer experiences through on-site bars and restaurants, visual display, creative merchandising, window displays and technology.

Simply click the link below to listen to the talk and be inspired by the panel’s forward-thinking approach to the retail experience.

Download the podcast here.

Don’t forget, you can listen to more IJL Talks by visiting our IJL Talks Content Hub or clicking here.

IJL is #withyou offering a 365-day strategy to grow your business. All of our blog content, seminar programme and top marketing advice is free to access, as well as our industry-leading summer masterclasses. 

Blog, Education, Industry

5 Ways to Make Your Customer Emails More Successful

by IJL •

Most jewellery brands, whether in their infancy or well-established, will want to communicate with their customers via email.

Sending news, offers and insights directly to the inboxes of your customers can lead to fantastic conversions… or can lead to nothing. The problem of low open rates is one that many jewellery businesses face, but there are ways to tackle the issue and create newsletters than land.

Take a look at the following top tips to give your email marketing a shake-up:

Be entertaining but avoid spam

Create an engaging subject line that grabs attention without using click-bait titles, cliches or spam-like messaging. Anything that says ‘You will never believe this!’ is guaranteed to make customers roll their eyes.

Also, it is worth avoiding overly sales-focused copy like ‘free’, ‘sale’ and ‘buy now’. You could risk these being filtered by your customer’s email spam filter.

Related Blogs: 5 Top Tips to Create a Stronger Jewellery Brand

Have an authentic conversation

Gear your email marketing towards your buyer personas… in other words speak to the people you know are buying your products. Adopt a conversational tone, but don’t be too familiar or colloquial. Just imagine you are sat across from a new acquaintance or friend-of-a-friend in a coffee shop.

Focus on quality

When sending emails it is important to prioritise quality. Your target customers could be receiving 10 or more spam emails per day, so your marketing needs to stand out for all the right reasons.

Did you know that including a video in your email can increase click-through rates by 200-300%? According to Forbes, 64% of customers are also more likely to purchase a product online after watching a video about it – so get filming!

Related Blogs: IJL Talks Podcast: Sharpen your Digital Skills with Katerina Perez

Are you seeing spikes in unsubscribe numbers, but your open rates are steady? This is probably a good thing as it shows the people who aren’t enjoying your emails are saying goodbye, and those who do are still actively reading.

Just because you have thousands of subscribers doesn’t mean they are interested customers… it’s all about quality over quantity.

Get in quick with new subscribers

Subscribers are most engaged when they first hit the ‘sign-up’ button. The email they receive in this moment is probably your most important piece of e-marketing.

Equally, if they are trying to unsubscribe, making them jump through hoops is only going to leave a sour taste. Think ahead and your customers will thank you for it.

Related Blogs: The Essential SS18 Catwalk Jewellery Report

Consider your timings 

Sending that latest email at 3am? Are your customers awake? Sending your email at the right time of day and week is important to maximise open rates. Many professional platforms can automatically help you choose the right second to click send.

If you need a general rule of thumb, think the morning commute, evening journey home or lazy weekend morning.

By Sarah Jordan, founder and director, The William Agency

IJL is #withyou offering expert marketing, copywriting and branding advice from leading experts in their fields. Discover more ways the IJL 365 initiative is supporting the UK and international jewellery trade, here

QUICK LINKS: Create a Press Pack

QUICK LINKS: Get Top Social Media Advice

Blog

Black Friday Sale – Sign up to Warren Knight’s Bootcamp and Masterclasses

by IJL •

Warren Knight, IJL’s Chief Social Media Editor has been instrumental in helping IJL’s audience keep up-to-date with the ever-evolving world of social media and all things digital.

Warren’s blogs and webinars are a huge hit year-round and his seminars and workshops always have a huge turnout at IJL. Warren’s immense knowledge of digital marketing is absolutely mind-blowing, but he teaches in a very easy-to-understand way, and to audiences of all levels.

From Thursday the 23rd until Monday the 27th November 2017, Warren will be having a Black Friday sale on his digital social media and blogging masterclasses and bootcamps. Take it from us when we say that Warren knows his stuff and these sessions are well worth taking part in.

To get a taster and a glimpse into how Warren can help you and your business, here’s are some of Warren’s blogs and below are details of how to sign up to further information and how to sign up.

Related blogs:
7 Steps to Designing a Social Media Campaign as a Jewellery Business
5 Things You Can Do Today To Make Your Jewellery Website Eye-Catching
How Influencer Marketing Will Build Your Jewellery Brand Online
How To Increase Your Twitter Reach-In 7 Simple Steps

Products on offer:

Social Media Bootcamp

Original Price: £497 + VAT
Black Friday Price: £97 + VAT
Saving: £400

Get more customers and sales through the strategic use of Social Media with this certified online course which includes 7 fact-packed modules, 6 live recorded training, Members group access, 7 day Social Media plan and is CPD certified.

The course will cover:

  • Defining your business: understand how to craft the perfect elevator pitch.
  • Defining your target customer: research, find and define your target customer.
  • Content creation: learn how to find, share and create the perfect content for your target market.
  • Social Media: best practices, tips and tricks for Facebook, Twitter, Instagram, Pinterest & Google+.
  • Tools for growth: generate leads, and save time on Social Media with technology.
  • Automate content: learn how to automate your content and find out when your audience are most engaged with you.
  • Course workbook: a step-by-step workbook with tips, tricks and techniques to help you navigate Social Media.
  • Future proofing: design your Social Media plan, 90-day marketing plan and execute your launch plan.

More info: http://www.thinkdigitalfirst.com/social-media-bootcamp/

21 Day LinkedIn System

Original Price: £347 + VAT
Black Friday Price: £47 + VAT
Saving: £300

The most powerful way to grow your LinkedIn all star profile! The course is made up of 10 how-to videos, 2 recorded training sessions, Members group access, Tax deductible and is CPD certified.

The course will cover:

  • All-Star Profile: this course will give you the knowledge and strategy to build your profile to become an “All-Star” user on LinkedIn.
  • Target Customer: Understand how to research, find and define your target customer and their online and offline buying habits.
  • Content Creation: 7 done-for-you templates to help you create the perfect content and achieve your full potential on LinkedIn.
  • LinkedIn Search: Understand how to use LinkedIn’s search functionality for automation and prospecting new customers.
  • Tools For Growth: Gain access to tools that not only help you generate leads using LinkedIn, but also help you save time online.
  • Automate Content: Learn how to automate your content, and connect with your audience when they are most engaged.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you navigate LinkedIn for your business.
  • Future Proofing: Creating a list of target prospects, make contact and build long-term relationships through the use of LinkedIn.

More info: http://www.thinkdigitalfirst.com/21-day-linkedin-system/

Image Marketing Mastery

Original Price: £297 + VAT
Black Friday Price: £47 + VAT
Saving: £250

Create images that drive traffic & increase brand awareness. The course is made up of 40 bitesize exclusive training, 11 tools for image success, Members group access, 14 fact-packed modules, 99 free stock images and is CPD certified.

The course will cover: 

  • Image Templates: 6 exclusive done-for-you Social Media image & infographic templates to help you create the perfect visuals.
  • 99 Stock Images: The image marketing mastery includes 99 free stock photos for you to use in your image marketing online.
  • GIF’s & Video’s: How to add multiple pictures to be visible inside of one image as well as creating engaging videos.
  • Page 1 Of Google: How to add the right keywords and link pictures to your website to get on the first page of Google.
  • Tools For Growth: Gain access to tools that not only help you generate leads through images, but also help you save time online.
  • Image Calendar: Exclusive image ideas workbook and 28 day image calendar to prepare your content in advance.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you create the perfect visuals for your business.
  • Brand Guide: I will share with you my brand style guide, and a template for you to follow so that you can create one too.

More info: http://www.thinkdigitalfirst.com/image-marketing-mastery/

Blogging Mastery

Original Price: £297 + VAT
Black Friday Price: £47 + VAT
Saving: £250

Generate leads, prospects and sales through the content you create. Expect Hours Of Video Lessons, Define Your Target Audience, Members Group Access, Generate Leads Through Content, Syndicate Your Content Online, Become A Guest Blogger and is CPD certified.

The course will cover: 

  • Image Templates: 6 exclusive done-for-you Social Media image & infographic templates to help you create the perfect visuals.
  • Tone Of Voice: I will help you create the perfect tone of voice that connects with your target customers.
  • Generate Leads: Find out how you can integrate email marketing and website marketing into your content to generate leads.
  • Blogging SEO: Understand who you are, how to communicate with your customers and what you want to achieve.
  • Tools For Growth: Gain access to tools that not only help you generate leads through blogging, but also help you save time online.
  • Content Research: This course will help you better research content to share with your target audience or inspire your own content.
  • Course Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you create blog content for your business.
  • Future Proofing: Find out when and how to identify and approach potential content collaborators for guest blogging.

More info: http://www.thinkdigitalfirst.com/blogging-mastery/

Twitter Masterclass

Original Price: £197 + VAT
Black Friday Price: £27 + VAT
Saving: £170

Increase your following and engagement on Twitter. Expect 90-Minute Training, A Huge List Of Resources, Members Group Access, 90-Day Growth Plan, 99 Free Stock Images, Twitter Success Tips & Tricks and is CPD certified.

The course will cover: 

  • GIF’s & Videos: How to add multiple pictures to be visible inside of one image (GIF) as well as creating videos for your Twitter strategy.
  • 4 Image Templates: 4 exclusive done-for-you Twitter Image & Infographic templates to create quality visuals.
  • 99 Stock Images: Included in this course, you will receive 99 high quality stock photo’s for you to use over, and over again.
  • Growth Plan: Exclusive 90-day Twitter growth plan to help you achieve success long-term as a business using Twitter.
  • Tools For Growth: Gain access to tools that not only help you generate leads using Twitter, but also help you save time online.
  • Automate Content: Learn how to automate your content, and connect with your audience when they are most engaged.
  • Twitter Workbook: A step-by-step workbook with tips, tricks, tools and techniques to help you navigate Twitter for your business
  • Increase Engagement: Learn how to create unique images and videos that will help you increase engagement on Twitter.

More info: http://www.thinkdigitalfirst.com/twitter-masterclass/

OTHER OFFERS:

Digital Marketing Bundle

Original Price: over £1,600 + VAT
Black Friday Price: £197 + VAT
Saving: over £1,400

This includes:

  • Social Media Bootcamp
  • 21 Day LinkedIn System
  • Image Marketing Mastery
  • Blogging Mastery
  • Twitter Masterclass

Think #Digital First Second Edition (Physical Copy)

Original Price: £12.99 + delivery
Black Friday Price: £2.99 + delivery
Saving: £10

More info: http://www.thinkdigitalfirst.com/resource/think-digital-first-buy-book-now/

Think #Digital First Second Edition (Digital Copy)

Original Price: £10
Black Friday Price: £1.99 + delivery
Saving: £8

More info: http://www.thinkdigitalfirst.com/resource/think-digital-first-buy-book-now/

IJL is #withyou offering expert social media, copywriting and branding advice from leading experts in their fields. Discover more ways the IJL 365 initiative is supporting the UK and international jewellery trade, here. 

QUICK LINKS: Create a Press Pack

QUICK LINKS: Get Top Social Media Advice