’10 Steps to Digital Success with Katerina Perez’ was one of the most hotly-anticipated talks on the IJL 2017 Seminar Programme. If you missed it, now’s your chance to catch up with the IJL Talks podcast series.
In September, the IJL Inspiration Theatre was filled with an engaged audience eager to hear top tips from globally-recognised jeweller blogger, Katerina Perez.
In recent years, Katerina has developed a thriving fine jewellery platform with more than 188,000 followers on Instagram and over 41,000 followers on Facebook.
In this podcast, Katerina shares her essential advice for standing out in a crowded digital world, starting with an engaging website, active social media channels and excellent photography. Her background as a freelance journalist and trained gemmologist has given her a unique perspective on digital content creation, blending imagination, technical knowledge and a love of interviewing those in the know.
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