Celebrating 100 Years of Sparkling Suffragettes
It’s been 100 years since the first British women won the right to vote, thanks to the tireless efforts of the Suffragettes. In honour of this we decided to take ...
Blog, Education, Exhibiting, Industry
7 Reasons Why Exhibiting at Trade Shows Is Worth It for Your Business
So, what’s so great about trade shows? Firstly, exhibitions are a form of ‘permission based marketing’, which means visitors have made a conscious decision to attend and want to be ...
IJL Talks Podcast: Get Social Media Savvy with Warren Knight
Want to overhaul your social media channels and create a practical strategy is less than 90 minutes? IJL contributor and chief social media editor, Warren Knight took to the stage at ...
IJL Talks Podcast: Transform Your Retail Experience with Expert Insights
One of the most anticipated talks in the IJL 2017 Seminar Programme was ‘Is Experiential Retailing the Future for Jewellers?’, hosted by Rachael Taylor. If you weren’t able to attend, now’s ...
5 Ways to Make Your Customer Emails More Successful
Most jewellery brands, whether in their infancy or well-established, will want to communicate with their customers via email. Sending news, offers and insights directly to the inboxes of your customers ...
Blog, Education, Industry, News, People
IJL Talks Podcast: Sharpen your Digital Skills with Katerina Perez
’10 Steps to Digital Success with Katerina Perez’ was one of the most hotly-anticipated talks on the IJL 2017 Seminar Programme. If you missed it, now’s your chance to catch ...
5 Top Tips to Create a Stronger Jewellery Brand
By Sarah Jordan, founder and director, The William Agency For emerging brands and aspirational designer-makers, developing a strong brand identity is an essential step to making a fantastic first impression. ...
The Art of Social Media Marketing For Jewellery Retailers
By Sarah Jordan of The William Agency If your impression of social media is that it’s a hub of selfies, pictures of wacky fashions and scary Twitter trolls, now’s the ...
Blog, Education, Industry, News
Never Miss a Seminar Speaker with the IJL Talks Podcast Series
When you’re enjoying a packed day at IJL, sometimes it’s hard to attend every seminar that catches your eye. But, don’t panic, because we’re thrilled to introduce IJL Talks – ...
Blog, Education, Industry, People
7 Steps to Designing a Social Media Campaign as a Jewellery Business
Did you know that 90% of marketers say that social media is an important part of their business? Social media is an amazing way to connect with your target audience ...