10 Reasons Why UK Trade Shows Are Essential for International Brands

10 Reasons Why UK Trade Shows Are Essential for International Brands

With over 500 exhibiting companies from 37 countries, IJL is a truly international event in the heart of London.

We welcome brands, businesses and buyers from across the globe, each with a passion for jewellery, watches and gemstones.

Our team of multi-lingual International Agents is on-hand to guide you through the exhibiting process and help you decide whether IJL 2017 is for you. But before you pick up the phone, take a look at 10 reasons why the UK is an exciting market for your jewellery business below.

Reaching UK retailers – from thriving independents to booming High Street giants – is an exciting prospect, and exhibiting at UK trade shows will help you get there…

IJL 2017 Olympia Grand dates
Olympia London, the home of International Jewellery London 2017.

What makes the UK jewellery and watch market unique?

1. The United Kingdom remains one of the largest jewellery markets in the world. In fact, retailers in the UK purchased $9 billion worth of jewellery from international manufacturers in 2015 – now is your time to take your share.

2. Demand for watches has been going from strength-to-strength, enjoying 11% growth on average each year in the past five years, and now representing 20% of imports.

3. The UK offers a diverse range of jewellery buyers from a broad range of businesses, including contemporary concept stores, independent jewellery retailers, fashion and gift retailers, department stores, mail order suppliers, e-commerce boutiques, TV shopping channels and hotel chains.

4. Global market research company, Mintel, estimated that the UK jewellery market grew in 2015 by 1.2% to £4.1bn. Now, it has forecast that the jewellery market will increase by 9% to £4.5bn by 2020.

How will IJL 2017 help my brand grow in the UK?

5. International Jewellery London is the only UK show to have a strict verification process to ensure IJL remains trade only. This is essential, as it means everyone who attends our September event is relevant to the trade and ready to do business. In 2015, for example, 60% of visitors to IJL were actively looking for new suppliers.

Read more: Passport and Visa information for international visitors and exhibitors

6. IJL hosts the UK’s most significant and senior VIP programme, The Diamond Club, which welcomes senior jewellery buyers from the top department stores, independent retailers, fashion boutiques, museums and galleries, online retailers and multiple retailer from across the UK and internationally.

IJL 2017 Diamond Club buyers members
Guests in the dedicated Diamond Club Lounge at IJL 2016.

Take a look at some of the members of our Diamond Club below:

Independent Jewellery Retailers
Allum & Sidaway, Banks Lyon Jewellers, Baroque, David Christopher Ltd, Green & Benz, Hamilton & Inches, Hugh Rice Limited, Leonard Dews (Hyman Group), Mococo, Ogden’s in Harrogate, Philip Stoner the Jewellers, SWAG Jewellers, TH Baker, Wave, Weirs & Sons (Dublin), Whittles, Wongs Jewellers

Bond Street Jewellers
Wolf & Badger, Bentley & Skinner, Boodle & Dunthorne, DeBeers Diamond Jewellers, Garrard, Heming, Stephen Webster, William & Son

Museums and Galleries
British Museum Company, Christies, Talisman Gallery and the V&A Museum

Multiple Retailers
Aurum Holdings, Beaverbrooks, F. Hinds, Fields Retail, Fraser Hart, Goldsmiths, Kalyan Corporate Jewellers (UAE), Rivoli Group (UAE), Signet Group, TJX Group, CONSUL Swiss Watches & Jewellery Group (Russia), Watch Shop, Watches 2U

Online Retailers
Amazon, Argos, Mr Porter, Notonthehighstreet.com and QVC

Department Stores
Bentalls, Fenwicks, Fortnum & Mason, Hallet Retail, Harrods, John Lewis Partnership, Galleries Lafayette (France), Primtemps (France)

Airline/Duty Free Retailers
Harding Retail, World Duty Free Group, Gate Retail Onboard

Are trade shows worth it?

7. With exhibitors from 37 countries and visitors from 69 countries, IJL is a hub of activity and networking for jewellery businesses big and small. Trade shows such as IJL provide a unique environment to meet your target audience one-to-one, which is not always possible when trying to break into new markets.

Exhibitions are ‘permission based marketing’, which means visitors have made a conscious decision to attend and they want to be sold to. Even in the Internet age, when information is easier to come by, you’re more likely to secure a deal face-to-face at an exhibition.

Are trade shows still relevant?

8. Quality buyers and exhibitors, alongside a sector-leading programme of events, seminars and initiatives, are what set IJL apart. Plus, IJL welcomes a leading selection of media and journalists who are able to continue telling your story long after the three-day event has finished.

Don’t believe us? Watch our 2016 highlights video to see what some of our international exhibitors have to say…

Are trade shows worth the investment?

9. International Jewellery London is more than just a three-day event. As a forward-looking trade show we offer 365-day exposure and support for our exhibitors, including free, dedicated marketing to your target audience and the wider UK industry.

10. Our sector leading marketing support, which is included in your exhibitor package, includes blog content, social media marketing, digital marketing and essential introductions. Here’s what you need to know…

You will get:

  • A profile on the IJL website to show off your products, videos and marketing material from point of singing up.
  • Images of your products on the IJL Product Gallery and show sector listing.
  • Your profile printed in the show directory – available to every visitor entering the show.
  • A listing in the Essential Guide, mailed to a 10,000 trade audience.
  • The chance to feature on the IJL catwalk, taking place 3 times a day.
  • Social media exposure to IJL’s 43,000 following.
  • Exposure and support from IJL’s dedicated PR team.
  • Opportunity to enter the Editor’s Choice Awards
  • Printed invitations, personalised floorplans and online personalised registration forms to send to your clients.
  • Access to an exhibitor masterclass to help you get the most out of exhibiting and to help your business thrive before, during and after the show.
  • Support from the Customer Service Team, helping to answer all of your exhibiting questions.
  • Entry to the IJL Event Party with guests invited from the VIP Diamond Club, trade and consumer press and the opportunity to invite your trade customers.
  • Get in touch with leads before the show with the exclusive ‘My-Event’ tool.
  • Recommendations – we will ensure your products are recommended to relevant buyers before the show.
IJL Catwalk marketing
The International Jewellery London catwalk at Olympia Grand.

Don’t forget about the Hallmarking Act of 1973!

The UK has laws relating to the compulsory, independent hallmarking of gold and silver products, and these laws have an impact on anyone selling products into or within the UK. Please click here to find out more.

IJL is #withyou to support the growth, development and visibility of your brand or business. Find out how we can help you, by contacting us


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