How To Develop A Brand Language ‘Style Guide’
By Sarah Jordan of The William Agency If we were to ask you now what three words define your brand what would your answer be? Perhaps ‘handcrafted, quality, beauty’ or ...
Blog Masonry, 2 Columns with Sidebar
Why the Synthetic Diamond Market Hinges on Clever Promotion
Global turnover is set to grow in synthetic, or lab-grown, diamonds but any major breakthrough in market share versus natural diamonds will hinge on the success of marketing. A Morgan ...
Tomasz Donocik Scoops IJL’s Top Gold Award at the GCDC’s ‘Jewellery Oscars’
The IJL Gold Award for Precious Jewellery at this year’s Goldsmiths’ Craft and Design Council Awards was presented to Tomasz Donocik for his beautifully crafted ‘The Dune Stellar’ detachable earrings. ...
Essential Things To Know About Facebook Advertising
By Warren Knight Did you know that 75% of businesses on Facebook will pay to promote and/or boost their posts? Facebook is the largest social network and boasts over 1 ...
International Jewellery London Launches #withyou Campaign
IJL reaffirms its year round commitment to the UK and international jewellery industry with new initiative International Jewellery London (IJL) has announced a new marketing campaign – #withyou – inspired ...
Blog, Education, Industry, News
What Do Customers Look for in Luxury Brands in 2017?
By Diana Verde Nieto What makes a luxury product like jewellery desirable in 2017 is very different to what made an item a must-have even five years ago. As the ...
Market Update: Trump Era Brings Spark Back to Gold Investments
The Trump era is bringing the gold market alive, as uncertainty over the impact of new policies on immigration and trade has sharpened the appetite for bullion as a safe ...
Who Are the Five Famous Jewellers of the Future?
An eminent panel of consumer media experts, together with the British luxury fine jewellery designer, Shaun Leane, are set to select IJL’s 2017 Bright Young Gems – the five young jewellers ...
Blog, Education, Industry, Trends
How To Boost Your Brand With Influencer Marketing and Bloggers
By Rosalind Shimmen Ever noticed how some online business just pop out of nowhere? How some businesses achieve such enviable fame in such a short space of time? The secret ...