KickStart 2016: Meet jewellery designer Emily Richardson

KickStart 2016: Meet jewellery designer Emily Richardson

International Jewellery London’s annual KickStart initiative is aimed at emerging UK designers looking to take their business to the next level. 10 up-and-coming design talents have been selected by the National Association of Jewellers (NAJ) and IJL to have the unique opportunity to showcase their jewellery at IJL 2016 ... Read More
KickStart 2016: Meet jewellery designer Emily Richardson

KickStart 2016: Meet jewellery designer Emily Richardson

International Jewellery London’s annual KickStart initiative is aimed at emerging UK designers looking to take their business to the next level. 10 up-and-coming design talents have been selected by the National Association of Jewellers (NAJ) and IJL to have the unique opportunity to showcase their jewellery at IJL 2016 ... Read More

IJL Announce 10 New Talented KickStarters for 2017

International Jewellery London today announce the ten new designers chosen for the 2017 IJL KickStart initiative.

All 10 will exhibit under the KickStart umbrella at this year’s show and will also benefit from invaluable marketing support from IJL and co-sponsors, The National Association of Jewellers, to help them grow their businesses.

This annual mentoring programme, now in its ninth year, is recognised within the industry as one of the most successful bursary programmes for new emerging British talent.

The scheme includes this year the newly titled ‘Industry’s Choice’ award, which will reward one KickStarter with a complementary stand in 2018.

Voted by the industry and awarded at the discretion of the IJL and NAJ – this social media competition invites the industry to choose the KickStarter who they believe is the one to watch. With a much sought-after prize of a free stand in the Design Gallery at IJL 2018, the winning designer will be announced at the show. Voting will open on 29 June.

In addition, all the 2017 KickStarters will take part in a specially tailored one-day workshop in June, culminating in a small, exclusive VIP event for the industry and media in the early evening. 

IJL Show Director, Sam Willoughby comments: “These KickStart designers are on-trend, showing exceptional creative flair, and are to be congratulated on their success in being chosen. They are a very innovative group who I know will all benefit from this unique commercial launch pad. I am also sure many will go on to become familiar names in the industry – as many of their renowned KickStart predecessors have done, including Imogen Belfield, Clarice Price Thomas, Claire English and Kristjan Eyjolfsson, to name but a few.” 

The 2017 KickStart line-up revealed: 

Farrah Al-Dujaili, Oddical

Oddical is the creation of Farrah Al-Dujaili, a graduate of the School of Jewellery in Birmingham. Oddical is an emerging British jewellery brand that adores the quirky and the individual, with the mantra ‘Wear Oddical. Be Oddical’. The debut collection has taken inspiration from plant and skeletal structures to create eye-catching statement earrings that have the appearance of being made in precious metals, without the weight. Each pair of quirky, lightweight earrings are 3D printed in nylon, plated in 22ct gold and finished with hand painted details.

“It’s great to have the collection acknowledge by industry experts as having the potential to succeed and it has come at the perfect time to push Oddical forward into the wider jewellery industry. I’m excited for the future and all the opportunities that may come as a result of being selected as a Kickstarter,” says Farrah.

Alice Barnes

Born in London, Alice has always been influenced by the strong architectural lines that surrounded her whilst growing up. She now draws complex beauty from the simplest of forms to make elegant, contemporary jewellery with meticulous attention to detail. Her work is influenced by the cuts, folds and repetition used in paper art, and draws on lines, angles and repetitive shapes for inspiration.

Alice’s collections originate from a playful exercise in which she limited her materials to a small square of silver sheet. By carefully piercing, forming and sometimes combining squares, she realised that just as in origami there were endless possibilities, and this was the beginning of her debut ‘Square Roots’ range.

Her latest collection ‘Pleated’ continues to be inspired by paper art, but to get the sharp folds and weighty quality she wanted Alice returned to her first love of wax carving and the ancient lost wax process. She carefully hand carves each section front and back to create elegant linear pieces with a touch of art deco sophistication.

Alice comments: “There are some things that I have dreamt of doing ever since I started my own business back in 2014, and this is definitely one of them. Having worked in the jewellery industry for 13 years I’ve visited IJL quite a few times now – as a buyer or designer for other small businesses – so it will be a real thrill to finally stand on the other side of the display this September!”

Becky Dockree

Becky Dockree is influenced by a passion for pattern and form. She uses traditional etching techniques to display these ideas and create eye-catching designs. Becky has a sculptural background, graduating from the Sir John Cass School of Art and Design. Inspirations from this time have been introduced into her jewellery practice, taking her past sculptural projects to a new audience. Her etched designs originate from a series of paintings, which focus on the female form. These forms have been manipulated to create symmetrical patterns which rotate and spiral across the metals surface.

Her recent collection ‘Inked’ has evolved the idea of pattern and form with the creation of hand carved bodies from wax that display her intricate patterns. She combines these ideas with the use of precious metals and gemstones. Each piece is carefully handmade in her London studio.

Adds Becky: “Being chosen for KickStarter 2017 is an important endorsement of my brand. I have been busy working on new pieces and am grateful that these have been recognised within the industry.  I am looking forward to making new retail connections at home and internationally and to showcasing my work with the other designers this September.” 

Raliegh Goss

Raliegh started her jewellery journey silversmithing at the Sir John Cass Faculty of Art. The ASTRAEUS collection, a multi coloured diamond jewellery collection, takes its name from the Greek god of the stars.  The Astraeus Ring shoots it’s glistening branches of gold and diamonds around the finger. This white gold ring is adorned with yellow and white diamonds of round and pear shapes with diamond pave that gradually turns into intense yellow to accent the flick of the stars tail. Raliegh Goss was established in 2016  with her partner Angus Law. All manufacturing is entirely in-house bar the stone setting.

In January 2017, the Inaugural Casino Collection was launched, inspired by the evocative motifs of a set of cards: Clubs, Spades, Hearts and Diamonds are the focus of each piece in the collection. Their latest collection, Shield, is launching this July, a contemporary fine gold collection inspired by the geometrics of Egyptian jewels.

“We are thrilled to have been chosen as one of the 10 up-and-coming Designers in our first year. It’s a wonderful commendation to be recognised by the Industries Top Peers,” says Raliegh.

Emily Kidson

Emily Kidson is a jeweller whose layered, intuitively designed jewels marry bold materials with traditional craftsmanship. Known for her use of laminate with silver, wood and resin, Kidson makes every piece of jewellery by hand in her London studio. Colour is central to her work and is the backdrop to a minimal, modern aesthetic with areas of intricate detail.

Each piece is the culmination of an immersive creative process and her inspiration comes from anywhere and everywhere, whether a quickly-captured image or the careful contemplation of a painting. Nature, art and architecture are particular influences. Kidson studied 3D Crafts (wood, metal, ceramics and plastics) at the University of Brighton and has exhibited widely across the UK and increasingly abroad.

Emily comments: “I am so excited to have been selected for IJL KickStart 2017! It is my first trade show and I look forward to showcasing my jewellery to a new audience at such a prestigious event.”

Lucy Spink Jewellery

Every piece of jewellery is handcrafted in Lucy’s workshop in Cornwall. She is fascinated by how closely our lives were once bound to the rhythms of nature and uses a small element of gold in her pieces to represent the importance of the natural environment.

The techniques Lucy uses are ones that have remained unchanged for hundreds of years and she use traditional tools from her grandfather’s workshop to keep her anchored to her inspiration. She allows marks left during the making of each piece to remain as an integral part of the surface. This gives the wearer a glimpse of the processes involved and the time taken in creating handmade jewellery.

Lucy says: “Winning a place in the IJL 2017 Kickstart programme is going to have a huge effect on me and my business and will help me to move into a new market place. This is a great launch pad for my business to reach a much wider audience and to make some great new contacts and friends.”

Claire Macfarlane

Originally having studied sculpture, Claire manipulates her materials beyond conventional means and this has been recognized with industry awards. Visually, she is drawn to structural forms and patterns – in architecture or wherever they may be.

As she says: “I can’t go for a walk without taking a snap of an interesting fence!” Design inspiration for her Spin Me Around collection came from “letting loose on a traditional lathe”; the contoured elements then fashioned into bold, modern designs with inverted patterns and striking silhouettes. The highly polished finish emphasizes the form and reflects the precise, clean nature of lathe work. The result is a collection that is strong, feminine and curvaceous for night or day.

“I am so thrilled about this opportunity to exhibit at IJL and launch my next collection there. The KickStart showcase celebrates design-led jewellery which I’m very proud to be a part of,” adds Claire. 

Rhona McCallum

Rhona McCallum is a Glasgow based jewellery designer and a graduate of Edinburgh College of Art. She regularly exhibits her jewellery collections throughout the UK and abroad, including Goldsmiths’ Fair in London and, most recently, at LOOT – the annual retail exhibition of contemporary jewellery at the Museum of Arts and Design in New York.

Inspired by geology, ancient history and our ever changing landscapes, Rhona creates statement jewellery in silver and gold that combines rugged, natural textures with bold, sculptural forms.

“Every year the standard in the Kickstart line up is so high, so it’s a real honour to have been recognised at this level. It’s wonderful to have the support of IJL and the NAJ in this exciting next step for my business, and I can’t wait to show my new designs to the IJL audience in September. It’s definitely going to be a busy few months!” says Rhona.

Ana Simoes, Muscari Jewellery

The grand-daughter of a goldsmith, Ana Simoes followed the only career she knew would spark her passion.  She  trained as a jeweller and gem setter and graduated from the BA (Hons) Jewellery course at The Sir John Cass School of Art, Architecture and Design – London Metropolitan University.  She designs and creates jewellery in precious metals and gemstones and her aim is to merge traditional jewellery making techniques with a modern aesthetic.

Her brand, Muscari Jewellery, is characterised by thought-provoking  design and attention to the finest details. Muscari Jewellery’s collections are inspired by the richness of Ana’s home country’s history, landscape and architecture, particularly by its connection to the sea and the unknown.  All her jewellery pieces are handmade at Ana’s studio in London and encapsulate essential qualities that are at the heart of her work – meticulous craftsmanship and an intricate preciousness that can be seen and felt within every piece.

Ana adds: “I am absolutely delighted to have been chosen for KickStart 2017. It is an honour to be part of  such  a  great  initiative  and  have  my  work  recognised  by  other professionals.  I am  sure  it will contribute immensely to the development of my business.”

Heather Woof

Heather Woof creates subtle, refined yet distinctive jewellery in silver and gold. Inspired by pattern and structure, Heather’s designs are characterised by clean lines and sculptural forms. Each piece is handcrafted from her Edinburgh studio with a focus on detail and beautiful craftsmanship. Heather designs with the wearer in mind, creating pieces that embody everyday simplicity and understated elegance.

Trained at Edinburgh College of Art, Heather has a passion for making, referencing ancient techniques to create contemporary forms. She has won multiple awards for her work, including a gold award from the prestigious ‘Goldsmiths Craftsmanship and Design Awards 2016’. She has exhibited internationally, including shows in New York, Seoul, Paris and exhibits regularly throughout the UK.

Heather comments: “I am thrilled to be selected for IJL’s KickStart programme 2017. IJL will provide the perfect platform to launch my latest collection and connect with press, stockists and clients. Being selected for the Kickstart programme is an honour!”

Find out more about KickStart and the Industry Choice Award directly at: www.jewellerylondon.com/kickstart

Free registration for IJL is now open. Visit www.jewellerylondon.com/register to ensure you receive your Essential Guide to the show and badge in the post.

 

Can Retailers and Brands Influence Customer Buying Decisions?

By Jo Henderson of JHJ Consultancy

Do we dictate what sells or are we lead by demand? It’s the age old question ‘Which came first the chicken or the egg?’ Are we as retailers and designers, manufactures and suppliers the ones who create trends and demand, or does the demand exist and we service it? I’m sure you will all agree it’s actually a relatively complex combination of the two.

Is it the brand name or the style that consumers choose?

In this relatively new world (in jewellery at least) where brands reign supreme, are the customers choosing to buy a brand name or a particular style? Again I believe it is both. Even in branded collections the 80/20 rule still seems to apply. Certain lines fly and sell over and over again, while others remain stagnant.

Related Blogs: How to Improve Your Digital Customer Experience

This can also apply to which store the customer chooses to buy a certain piece or brand from. The retailer in many cases is the umbrella brand, especially if the store is multi branded, and carries its own trusted brand reputation within its locality.

Where you and your team will make the difference and create brand loyalty is through fantastic service and great on-going personal relationships with your customers. Your staff should endeavour to remember the customer(s) and if possible the pieces they have previously purchased to help build rapport, earn their trust and keep them returning to you… even if they could buy exactly the same thing elsewhere

What can we do to influence a customer’s buying choices?

As retailers and brands we can influence, through skilled merchandising, not only what the customer chooses to purchase but how much they spend. Displays must be organised in such a way as to encourage link selling as well as up selling. By grouping sets together and showing hero pieces as the centrepiece you really can make a difference to the value and volume of the transaction.

Related Blogs: 7 Tips On Boosting Sales With Images On Instagram

I also strongly advocate your staff wearing the jewellery. It amazing how the sales of a certain brand or style will increase if worn by your team, especially the pieces that look better on. If possible allow staff to purchase at cost or incentivise your people to earn jewellery through their ability to sell it. This will give them greater ownership of the brand or style and will make they natural ambassadors for the range.

Should you lead or follow?

This very much depends on your location geographically, the demographic you sell to and the type of business you wish to be. I’ve owned and worked with stores and brands from Central London to small market towns in countryside locations; what will sell and when varies hugely (there is around a 18-month time lag from South to North).

Know your target audience but don’t forget you can, if you wish, create a demand in areas that didn’t exist previously by being passionate about a product or design. If you and your team truly believe in a product embrace it, wear it, champion it and tell the world why it is so wonderful and why they should buy it from you.

Related Blogs: What Do Customers Look for in Luxury Brands in 2017?

If we all sold the same thing our world would become very boring indeed. Let’s remember we are in a very privileged position as jewellers to advise and promote what is beautiful and of the highest quality.

IJL is #withyou drawing on the expertise and knowledge of industry experts to support your retail business. Discover our Diamond Club of over 500 UK and international retailers and buyers here

Rare Colour Diamonds Steal Limelight but Highlight White Diamond Opportunities

GENEVA, May 19, 2017 – Rare colour diamonds again broke records at this month’s Geneva magnificent jewellery auctions, while white diamonds seemed less in vogue, signalling a buying opportunity.

A magnificent pair of blue and pink diamond earrings – the Apollo Blue and Artemis Pink – achieved a world record for a pair of earrings sold at auction of U.S.$57.4 million at the Sotheby’s sale in the Mandarin Oriental hotel on May 16.

The two stones were sold as separate lots, but both went for extraordinary prices — to the same anonymous buyer, underlining the current fascination for blue and pink diamonds while keeping the two stones together as a pair of earrings.

“If paying U.S.$57.4 million for a pair of earrings isn’t a sign of confidence in rare coloured diamonds as a viable investment asset, I don’t know what is,” said Tobias Kormind, 77Diamonds.com managing director.

Apollo and Artemis new crop market update

The Sotheby’s sale this week also garnered a record price per carat for a fancy intense purplish pink diamond of U.S.$1.881 million per carat. The 7.04 carat diamond by Piaget sold for U.S.$13.2 million.

The world record price of U.S.$71 million achieved by the 59.60-carat Pink Star diamond at the Sotheby’s auction in Hong Kong last month, was a bargain for the buyer, Chinese jeweller Chow Tai Fook.

The oval Pink Star smashed the record price for any diamond sold at auction following a brief bidding battle on April 4.

Related Blogs: ‘Pink Star’ Diamond Hits Record Breaking Auction Price

The justification for such a price is rarity and beauty.

At both the Sotheby’s and Christie’s auctions this week, rare blue and pink diamond jewellery repeatedly sold at prices well above pre-sale estimates, highlighting the current fashion for rare colour diamonds.

One of the extraordinary moments at the Christie’s auction in its traditional sumptuous setting at the Four Seasons Hotel des Bergues, was the sale of a ring set with a fancy intense blue cushion-shaped diamond of some 7.97 carats, for 11 million Swiss francs (CHF), far above its pre-sale estimate of 2.5-3 million CHF.

White diamonds didn’t capture quite as much attention as the colour stones, and now look like bargain opportunities.

On May 17, the auctioneer at Christie’s brought the hammer down on La Legende, a 92.15-carat heart-shaped white diamond and pearl sautoir necklace, the evening’s top lot, for 13 million Swiss francs (CHF), just below the pre-sale estimate of 14-20 million CHF.

“There is vast interest in rare colour diamonds, but now could be a good buying opportunity for extremely rare white diamonds,” said “Diamonds” author Marijan Dundek.

Kormind said of La Legende, “I envisage the lucky recipient could be Middle Eastern royalty as much as an Asian debutante.”

Related Blogs: Why the Synthetic Diamond Market Hinges on Clever Promotion

At the Christie’s sale, La Vie Boheme, a predominantly white pair of diamond chandelier earrings, sold for 1.8 million CHF, just below the pre-sale estimate of 2-3 million CHF.

Extraordinary white diamonds still achieve remarkable prices, but they do not outperform in the same way as the magnificent blue and pink gems.

Underscoring the fascination for colour, this week’s Geneva sales also underlined a strong appetite for superb ruby jewellery, particularly non-heated pigeon blood Burma gemstones.

One standout result at the Christie’s sale was an exceptional ruby and diamond ring, set with an oval-cut 15.03-carat no-heat pigeon blood Burma ruby, that sold for 11.2 million CHF, comfortably within its 10-15 million CHF pre-sale estimate.

IJL is #withyou providing market insights from around the world. Discover more updates from our Precious Metals and Gemstones Editor David Brough on the Insider Blog. 

Free Registration Is Now LIVE for IJL 2017

IJL 2017 opens its doors at Olympia, London on 3 September 2017 for three days of inspiration, innovation, education and networking opportunities.  

Jewellery trade visitors who register online before 30th June will be entered in a prize draw to be in with a chance to win a case of Thienot champagne.

Sam Willoughby, Event Director, commented: “Early birds who register now for IJL 2017 can plan their show down to the last detail. Free entry is guaranteed and there is so much more, all easily accessible through My Event, the IJL event online planning and networking tool.

Also, based on the information provided during registration, we’ll share tailored advice and support that meets the specific needs of our visitors, such as support planning for their visit, advice on what makes a successful visit and most importantly, introductions to specific people and products through matchmaking. Take your pick of over 500 high end designers, brands and suppliers – from fine jewellery, designer brands and silver jewellery to loose gemstones and retail services suppliers –  as well as  valuable networking opportunities and informative seminars.”

Pre-registered visitors will avoid the registration queues thanks to their fast track entry tickets. They will also be able to plan their show visit with the help of the Essential Guide which details news about the seminars, daily catwalk shows and all the special events and features planned at the show. Both guide and tickets will be mailed out in July.

The winner of the free prize draw will be notified on 7 September 2017 and must have visited IJL for one day during the show to receive their prize.

For further details, please visit: www.jewellerylondon.com/register

IJL 2017 will run from 3 to 5 September at Olympia GRAND, London. 

 

IJL Announce 10 New Talented KickStarters for 2017

International Jewellery London today announce the ten new designers chosen for the 2017 IJL KickStart initiative.

All 10 will exhibit under the KickStart umbrella at this year’s show and will also benefit from invaluable marketing support from IJL and co-sponsors, The National Association of Jewellers, to help them grow their businesses.

This annual mentoring programme, now in its ninth year, is recognised within the industry as one of the most successful bursary programmes for new emerging British talent.

The scheme includes this year the newly titled ‘Industry’s Choice’ award, which will reward one KickStarter with a complementary stand in 2018.

Voted by the industry and awarded at the discretion of the IJL and NAJ – this social media competition invites the industry to choose the KickStarter who they believe is the one to watch. With a much sought-after prize of a free stand in the Design Gallery at IJL 2018, the winning designer will be announced at the show. Voting will open on 29 June.

In addition, all the 2017 KickStarters will take part in a specially tailored one-day workshop in June, culminating in a small, exclusive VIP event for the industry and media in the early evening. 

IJL Show Director, Sam Willoughby comments: “These KickStart designers are on-trend, showing exceptional creative flair, and are to be congratulated on their success in being chosen. They are a very innovative group who I know will all benefit from this unique commercial launch pad. I am also sure many will go on to become familiar names in the industry – as many of their renowned KickStart predecessors have done, including Imogen Belfield, Clarice Price Thomas, Claire English and Kristjan Eyjolfsson, to name but a few.” 

The 2017 KickStart line-up revealed: 

Farrah Al-Dujaili, Oddical

Oddical is the creation of Farrah Al-Dujaili, a graduate of the School of Jewellery in Birmingham. Oddical is an emerging British jewellery brand that adores the quirky and the individual, with the mantra ‘Wear Oddical. Be Oddical’. The debut collection has taken inspiration from plant and skeletal structures to create eye-catching statement earrings that have the appearance of being made in precious metals, without the weight. Each pair of quirky, lightweight earrings are 3D printed in nylon, plated in 22ct gold and finished with hand painted details.

“It’s great to have the collection acknowledge by industry experts as having the potential to succeed and it has come at the perfect time to push Oddical forward into the wider jewellery industry. I’m excited for the future and all the opportunities that may come as a result of being selected as a Kickstarter,” says Farrah.

Alice Barnes

Born in London, Alice has always been influenced by the strong architectural lines that surrounded her whilst growing up. She now draws complex beauty from the simplest of forms to make elegant, contemporary jewellery with meticulous attention to detail. Her work is influenced by the cuts, folds and repetition used in paper art, and draws on lines, angles and repetitive shapes for inspiration.

Alice’s collections originate from a playful exercise in which she limited her materials to a small square of silver sheet. By carefully piercing, forming and sometimes combining squares, she realised that just as in origami there were endless possibilities, and this was the beginning of her debut ‘Square Roots’ range.

Her latest collection ‘Pleated’ continues to be inspired by paper art, but to get the sharp folds and weighty quality she wanted Alice returned to her first love of wax carving and the ancient lost wax process. She carefully hand carves each section front and back to create elegant linear pieces with a touch of art deco sophistication.

Alice comments: “There are some things that I have dreamt of doing ever since I started my own business back in 2014, and this is definitely one of them. Having worked in the jewellery industry for 13 years I’ve visited IJL quite a few times now – as a buyer or designer for other small businesses – so it will be a real thrill to finally stand on the other side of the display this September!”

Becky Dockree

Becky Dockree is influenced by a passion for pattern and form. She uses traditional etching techniques to display these ideas and create eye-catching designs. Becky has a sculptural background, graduating from the Sir John Cass School of Art and Design. Inspirations from this time have been introduced into her jewellery practice, taking her past sculptural projects to a new audience. Her etched designs originate from a series of paintings, which focus on the female form. These forms have been manipulated to create symmetrical patterns which rotate and spiral across the metals surface.

Her recent collection ‘Inked’ has evolved the idea of pattern and form with the creation of hand carved bodies from wax that display her intricate patterns. She combines these ideas with the use of precious metals and gemstones. Each piece is carefully handmade in her London studio.

Adds Becky: “Being chosen for KickStarter 2017 is an important endorsement of my brand. I have been busy working on new pieces and am grateful that these have been recognised within the industry.  I am looking forward to making new retail connections at home and internationally and to showcasing my work with the other designers this September.” 

Raliegh Goss

Raliegh started her jewellery journey silversmithing at the Sir John Cass Faculty of Art. The ASTRAEUS collection, a multi coloured diamond jewellery collection, takes its name from the Greek god of the stars.  The Astraeus Ring shoots it’s glistening branches of gold and diamonds around the finger. This white gold ring is adorned with yellow and white diamonds of round and pear shapes with diamond pave that gradually turns into intense yellow to accent the flick of the stars tail. Raliegh Goss was established in 2016  with her partner Angus Law. All manufacturing is entirely in-house bar the stone setting.

In January 2017, the Inaugural Casino Collection was launched, inspired by the evocative motifs of a set of cards: Clubs, Spades, Hearts and Diamonds are the focus of each piece in the collection. Their latest collection, Shield, is launching this July, a contemporary fine gold collection inspired by the geometrics of Egyptian jewels.

“We are thrilled to have been chosen as one of the 10 up-and-coming Designers in our first year. It’s a wonderful commendation to be recognised by the Industries Top Peers,” says Raliegh.

Emily Kidson

Emily Kidson is a jeweller whose layered, intuitively designed jewels marry bold materials with traditional craftsmanship. Known for her use of laminate with silver, wood and resin, Kidson makes every piece of jewellery by hand in her London studio. Colour is central to her work and is the backdrop to a minimal, modern aesthetic with areas of intricate detail.

Each piece is the culmination of an immersive creative process and her inspiration comes from anywhere and everywhere, whether a quickly-captured image or the careful contemplation of a painting. Nature, art and architecture are particular influences. Kidson studied 3D Crafts (wood, metal, ceramics and plastics) at the University of Brighton and has exhibited widely across the UK and increasingly abroad.

Emily comments: “I am so excited to have been selected for IJL KickStart 2017! It is my first trade show and I look forward to showcasing my jewellery to a new audience at such a prestigious event.”

Lucy Spink Jewellery

Every piece of jewellery is handcrafted in Lucy’s workshop in Cornwall. She is fascinated by how closely our lives were once bound to the rhythms of nature and uses a small element of gold in her pieces to represent the importance of the natural environment.

The techniques Lucy uses are ones that have remained unchanged for hundreds of years and she use traditional tools from her grandfather’s workshop to keep her anchored to her inspiration. She allows marks left during the making of each piece to remain as an integral part of the surface. This gives the wearer a glimpse of the processes involved and the time taken in creating handmade jewellery.

Lucy says: “Winning a place in the IJL 2017 Kickstart programme is going to have a huge effect on me and my business and will help me to move into a new market place. This is a great launch pad for my business to reach a much wider audience and to make some great new contacts and friends.”

Claire Macfarlane

Originally having studied sculpture, Claire manipulates her materials beyond conventional means and this has been recognized with industry awards. Visually, she is drawn to structural forms and patterns – in architecture or wherever they may be.

As she says: “I can’t go for a walk without taking a snap of an interesting fence!” Design inspiration for her Spin Me Around collection came from “letting loose on a traditional lathe”; the contoured elements then fashioned into bold, modern designs with inverted patterns and striking silhouettes. The highly polished finish emphasizes the form and reflects the precise, clean nature of lathe work. The result is a collection that is strong, feminine and curvaceous for night or day.

“I am so thrilled about this opportunity to exhibit at IJL and launch my next collection there. The KickStart showcase celebrates design-led jewellery which I’m very proud to be a part of,” adds Claire. 

Rhona McCallum

Rhona McCallum is a Glasgow based jewellery designer and a graduate of Edinburgh College of Art. She regularly exhibits her jewellery collections throughout the UK and abroad, including Goldsmiths’ Fair in London and, most recently, at LOOT – the annual retail exhibition of contemporary jewellery at the Museum of Arts and Design in New York.

Inspired by geology, ancient history and our ever changing landscapes, Rhona creates statement jewellery in silver and gold that combines rugged, natural textures with bold, sculptural forms.

“Every year the standard in the Kickstart line up is so high, so it’s a real honour to have been recognised at this level. It’s wonderful to have the support of IJL and the NAJ in this exciting next step for my business, and I can’t wait to show my new designs to the IJL audience in September. It’s definitely going to be a busy few months!” says Rhona.

Ana Simoes, Muscari Jewellery

The grand-daughter of a goldsmith, Ana Simoes followed the only career she knew would spark her passion.  She  trained as a jeweller and gem setter and graduated from the BA (Hons) Jewellery course at The Sir John Cass School of Art, Architecture and Design – London Metropolitan University.  She designs and creates jewellery in precious metals and gemstones and her aim is to merge traditional jewellery making techniques with a modern aesthetic.

Her brand, Muscari Jewellery, is characterised by thought-provoking  design and attention to the finest details. Muscari Jewellery’s collections are inspired by the richness of Ana’s home country’s history, landscape and architecture, particularly by its connection to the sea and the unknown.  All her jewellery pieces are handmade at Ana’s studio in London and encapsulate essential qualities that are at the heart of her work – meticulous craftsmanship and an intricate preciousness that can be seen and felt within every piece.

Ana adds: “I am absolutely delighted to have been chosen for KickStart 2017. It is an honour to be part of  such  a  great  initiative  and  have  my  work  recognised  by  other professionals.  I am  sure  it will contribute immensely to the development of my business.”

Heather Woof

Heather Woof creates subtle, refined yet distinctive jewellery in silver and gold. Inspired by pattern and structure, Heather’s designs are characterised by clean lines and sculptural forms. Each piece is handcrafted from her Edinburgh studio with a focus on detail and beautiful craftsmanship. Heather designs with the wearer in mind, creating pieces that embody everyday simplicity and understated elegance.

Trained at Edinburgh College of Art, Heather has a passion for making, referencing ancient techniques to create contemporary forms. She has won multiple awards for her work, including a gold award from the prestigious ‘Goldsmiths Craftsmanship and Design Awards 2016’. She has exhibited internationally, including shows in New York, Seoul, Paris and exhibits regularly throughout the UK.

Heather comments: “I am thrilled to be selected for IJL’s KickStart programme 2017. IJL will provide the perfect platform to launch my latest collection and connect with press, stockists and clients. Being selected for the Kickstart programme is an honour!”

Find out more about KickStart and the Industry Choice Award directly at: www.jewellerylondon.com/kickstart

Free registration for IJL is now open. Visit www.jewellerylondon.com/register to ensure you receive your Essential Guide to the show and badge in the post.

 

Can Retailers and Brands Influence Customer Buying Decisions?

By Jo Henderson of JHJ Consultancy

Do we dictate what sells or are we lead by demand? It’s the age old question ‘Which came first the chicken or the egg?’ Are we as retailers and designers, manufactures and suppliers the ones who create trends and demand, or does the demand exist and we service it? I’m sure you will all agree it’s actually a relatively complex combination of the two.

Is it the brand name or the style that consumers choose?

In this relatively new world (in jewellery at least) where brands reign supreme, are the customers choosing to buy a brand name or a particular style? Again I believe it is both. Even in branded collections the 80/20 rule still seems to apply. Certain lines fly and sell over and over again, while others remain stagnant.

Related Blogs: How to Improve Your Digital Customer Experience

This can also apply to which store the customer chooses to buy a certain piece or brand from. The retailer in many cases is the umbrella brand, especially if the store is multi branded, and carries its own trusted brand reputation within its locality.

Where you and your team will make the difference and create brand loyalty is through fantastic service and great on-going personal relationships with your customers. Your staff should endeavour to remember the customer(s) and if possible the pieces they have previously purchased to help build rapport, earn their trust and keep them returning to you… even if they could buy exactly the same thing elsewhere

What can we do to influence a customer’s buying choices?

As retailers and brands we can influence, through skilled merchandising, not only what the customer chooses to purchase but how much they spend. Displays must be organised in such a way as to encourage link selling as well as up selling. By grouping sets together and showing hero pieces as the centrepiece you really can make a difference to the value and volume of the transaction.

Related Blogs: 7 Tips On Boosting Sales With Images On Instagram

I also strongly advocate your staff wearing the jewellery. It amazing how the sales of a certain brand or style will increase if worn by your team, especially the pieces that look better on. If possible allow staff to purchase at cost or incentivise your people to earn jewellery through their ability to sell it. This will give them greater ownership of the brand or style and will make they natural ambassadors for the range.

Should you lead or follow?

This very much depends on your location geographically, the demographic you sell to and the type of business you wish to be. I’ve owned and worked with stores and brands from Central London to small market towns in countryside locations; what will sell and when varies hugely (there is around a 18-month time lag from South to North).

Know your target audience but don’t forget you can, if you wish, create a demand in areas that didn’t exist previously by being passionate about a product or design. If you and your team truly believe in a product embrace it, wear it, champion it and tell the world why it is so wonderful and why they should buy it from you.

Related Blogs: What Do Customers Look for in Luxury Brands in 2017?

If we all sold the same thing our world would become very boring indeed. Let’s remember we are in a very privileged position as jewellers to advise and promote what is beautiful and of the highest quality.

IJL is #withyou drawing on the expertise and knowledge of industry experts to support your retail business. Discover our Diamond Club of over 500 UK and international retailers and buyers here

Rare Colour Diamonds Steal Limelight but Highlight White Diamond Opportunities

GENEVA, May 19, 2017 – Rare colour diamonds again broke records at this month’s Geneva magnificent jewellery auctions, while white diamonds seemed less in vogue, signalling a buying opportunity.

A magnificent pair of blue and pink diamond earrings – the Apollo Blue and Artemis Pink – achieved a world record for a pair of earrings sold at auction of U.S.$57.4 million at the Sotheby’s sale in the Mandarin Oriental hotel on May 16.

The two stones were sold as separate lots, but both went for extraordinary prices — to the same anonymous buyer, underlining the current fascination for blue and pink diamonds while keeping the two stones together as a pair of earrings.

“If paying U.S.$57.4 million for a pair of earrings isn’t a sign of confidence in rare coloured diamonds as a viable investment asset, I don’t know what is,” said Tobias Kormind, 77Diamonds.com managing director.

Apollo and Artemis new crop market update

The Sotheby’s sale this week also garnered a record price per carat for a fancy intense purplish pink diamond of U.S.$1.881 million per carat. The 7.04 carat diamond by Piaget sold for U.S.$13.2 million.

The world record price of U.S.$71 million achieved by the 59.60-carat Pink Star diamond at the Sotheby’s auction in Hong Kong last month, was a bargain for the buyer, Chinese jeweller Chow Tai Fook.

The oval Pink Star smashed the record price for any diamond sold at auction following a brief bidding battle on April 4.

Related Blogs: ‘Pink Star’ Diamond Hits Record Breaking Auction Price

The justification for such a price is rarity and beauty.

At both the Sotheby’s and Christie’s auctions this week, rare blue and pink diamond jewellery repeatedly sold at prices well above pre-sale estimates, highlighting the current fashion for rare colour diamonds.

One of the extraordinary moments at the Christie’s auction in its traditional sumptuous setting at the Four Seasons Hotel des Bergues, was the sale of a ring set with a fancy intense blue cushion-shaped diamond of some 7.97 carats, for 11 million Swiss francs (CHF), far above its pre-sale estimate of 2.5-3 million CHF.

White diamonds didn’t capture quite as much attention as the colour stones, and now look like bargain opportunities.

On May 17, the auctioneer at Christie’s brought the hammer down on La Legende, a 92.15-carat heart-shaped white diamond and pearl sautoir necklace, the evening’s top lot, for 13 million Swiss francs (CHF), just below the pre-sale estimate of 14-20 million CHF.

“There is vast interest in rare colour diamonds, but now could be a good buying opportunity for extremely rare white diamonds,” said “Diamonds” author Marijan Dundek.

Kormind said of La Legende, “I envisage the lucky recipient could be Middle Eastern royalty as much as an Asian debutante.”

Related Blogs: Why the Synthetic Diamond Market Hinges on Clever Promotion

At the Christie’s sale, La Vie Boheme, a predominantly white pair of diamond chandelier earrings, sold for 1.8 million CHF, just below the pre-sale estimate of 2-3 million CHF.

Extraordinary white diamonds still achieve remarkable prices, but they do not outperform in the same way as the magnificent blue and pink gems.

Underscoring the fascination for colour, this week’s Geneva sales also underlined a strong appetite for superb ruby jewellery, particularly non-heated pigeon blood Burma gemstones.

One standout result at the Christie’s sale was an exceptional ruby and diamond ring, set with an oval-cut 15.03-carat no-heat pigeon blood Burma ruby, that sold for 11.2 million CHF, comfortably within its 10-15 million CHF pre-sale estimate.

IJL is #withyou providing market insights from around the world. Discover more updates from our Precious Metals and Gemstones Editor David Brough on the Insider Blog. 

Free Registration Is Now LIVE for IJL 2017

IJL 2017 opens its doors at Olympia, London on 3 September 2017 for three days of inspiration, innovation, education and networking opportunities.  

Jewellery trade visitors who register online before 30th June will be entered in a prize draw to be in with a chance to win a case of Thienot champagne.

Sam Willoughby, Event Director, commented: “Early birds who register now for IJL 2017 can plan their show down to the last detail. Free entry is guaranteed and there is so much more, all easily accessible through My Event, the IJL event online planning and networking tool.

Also, based on the information provided during registration, we’ll share tailored advice and support that meets the specific needs of our visitors, such as support planning for their visit, advice on what makes a successful visit and most importantly, introductions to specific people and products through matchmaking. Take your pick of over 500 high end designers, brands and suppliers – from fine jewellery, designer brands and silver jewellery to loose gemstones and retail services suppliers –  as well as  valuable networking opportunities and informative seminars.”

Pre-registered visitors will avoid the registration queues thanks to their fast track entry tickets. They will also be able to plan their show visit with the help of the Essential Guide which details news about the seminars, daily catwalk shows and all the special events and features planned at the show. Both guide and tickets will be mailed out in July.

The winner of the free prize draw will be notified on 7 September 2017 and must have visited IJL for one day during the show to receive their prize.

For further details, please visit: www.jewellerylondon.com/register

IJL 2017 will run from 3 to 5 September at Olympia GRAND, London.