Inspire Insights: American brand Beverley K on cracking the UK market

Inspire Insights: American brand Beverley K on cracking the UK market

Founded by Morrie Knopp in 1999, US brand Beverley K has developed a reputation for vintage-inspired fine jewellery designs studded with diamonds and precious gemstones.

Having increased its presence in the United States, Beverley K is now turning its attention to international markets to grow its customer base and showcase its award-winning collections.

Here we discover more about the brand and hear from Morrie Knopp on why she’s returning to International Jewellery London for the second consecutive year…

The history of Beverley K

The multi-award winning Beverley K Collection is known for vintage-inspired designs, attention to detail, full customisation services and old-world craftsmanship. Designs are available in 14ct and 18ct white, rose, and yellow gold, as well as platinum.

Since the company owns its design and fabrication operations, it is able to consistently meet design and service standards. The San Diego-based company offers an extensive line of engagement mounts, bands, earrings, pendants and bracelets to fine jewellery retailers throughout the United States and internationally.

Success in the United States

Beverley K is currently positioned as the industry leader in vintage-inspired designs in the American market, especially when it comes to hand milgrain and French-cut stones. The brand’s Bridal Rings collection has proved particularly successful in the US market and has won a number of awards, including the Bridal Design Award at the Centurion show in Phoenix, Arizona.

Also among its best-sellers are the diamond-set Stack Bands – a fresher take on eternity bands – and combinations of rose gold and morganite.

Hear from Beverley K owner, Morrie Knopp…

Q: What are your feelings on the fine jewellery market at the moment – have you experienced tough times or do you have a sense of confidence?

MK: Beverley K continues to do well. We are increasing our market share in the USA, which is our main market. We are also continuing to increase our footprint around the globe. We find it is essential that we continue to examine the market on a regular basis, as the world, and specifically our industry is in a constant state of change. Businesses that are content to ‘do business as usual’ are in for a rude awakening. Moving with the times, and being a leader in our niche has served us very well.

Q: What would you like visitors to IJL 2016 to know about Beverley K?

MK: We design and hand-craft exquisite jewellery of superb quality and beauty. Over the years, we have become known for our impeccable attention to detail, vintage reproductions, and customisation services. For over 17 years we have been creating unforgettable, detailed rings, mounts, earrings, bracelets and more for fine jewellers and their customers.

Our mission is simple: Exceed expectations through service, selection, quality and price. This commitment has guided us from day one and is the cornerstone on which we have built our sterling reputation. We welcome the opportunity to serve you and your customers with extraordinary jewellery and service.

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