Australian fine jewellery brand Grew & Co will bring its signature collections and speciality Mokume Gane techniques to International Jewellery London in September.
Here, we speak to Grew & Co’s Gabrielle Grew to find out more about the brand’s signature style, its success in the Australian market and why breaking into the UK industry is so important to Grew & Co’s international growth…
Q: Can you tell us more about the history of Grew & Co and how the brand developed?
GG: Our company was established in 2006 and part of the collection has been available for the past 5 years in the wholesale market. The other more recent collection has been available in our local market for 18 months. We are well-respected brand in the jewellery community and wedding industry in Australia with our team having over 40 years of experience in jewellery design and manufacturing.
Q: One of your specialisms lies in the Mokume Gane technique – can you explain more about what this is?
GG: Our head designer Simon Grew leads a team of jewellers and designers with international and local expertise with a high level of skill in the Mokume Gane technique, which resembles the grain of timber with precious gold. As a result, pieces are very distinctive and organic in appearance.
The other collection we offer features the darkest metal that occurs naturally on the periodic table, Tantalum. Lined with gold and textured patterns these are contemporary, sophisticated alternatives for the modern couple seeking bridal jewellery. Tantalum is a grey element known for its rarity, durability, ductility and non-reactive properties. Tantalum’s understated colour and special characteristics make it a perfect choice for the customer looking for the unusual.
Q: As this is your first IJL what do you hope to achieve at the show and what sort of visitors are you trying to reach?
GG: Our collection is very distinct and unique so we hope to attract buyers looking to offer their customer a new and interesting alternative for a very savvy and design-minded individual.
Q: Is growing in the UK market a priority for Grew & Co and what do you think British consumers will see in the brand?
GG: Establishing our brand and in the UK is an enormous priority. We feel our products will resonate with British consumers who appreciate the high level of craftsmanship and unique materials behind each Grew & Co piece.
Q: If you could talk directly to the retailers and buyers that attend IJL what would you tell the about Grew & Co?
GG: The design values behind our collection are of beautifully understated natural textures combined with a various combinations of warm colours and tones. While being perfectly executed our work is not over refined reflecting the wearer’s individuality. Our product is aimed at a design oriented consumer looking for a point of difference. Overall, Grew & Co is a fashion-forward brand creating Australian made products based on quality and innovation.