How Jewellery Brands Can Get the Most out of Their PR Investment
Article by Marie Grove Walton of Grove Communication A PR agency is a pivotal and considered spend for any brand, regardless of the size. For a start up brand, it is ...
5 Of The Best Royalty Free Image Websites
They say a picture is worth a thousand words and that’s certainly true in the world of jewellery. A pixelated, poorly formatted or just plain boring image could mean the ...
How Sponsored Posts and Advertising Works on Instagram
By Warren Knight Did you know that Instagram sees 3.5 billion likes and 80 million photos uploaded every single day? Instagram is one of the fastest growing social networks, with ...
How To Develop A Brand Language ‘Style Guide’
By Sarah Jordan of The William Agency If we were to ask you now what three words define your brand what would your answer be? Perhaps ‘handcrafted, quality, beauty’ or ...
Why the Synthetic Diamond Market Hinges on Clever Promotion
Global turnover is set to grow in synthetic, or lab-grown, diamonds but any major breakthrough in market share versus natural diamonds will hinge on the success of marketing. A Morgan ...
Essential Things To Know About Facebook Advertising
By Warren Knight Did you know that 75% of businesses on Facebook will pay to promote and/or boost their posts? Facebook is the largest social network and boasts over 1 ...
International Jewellery London Launches #withyou Campaign
IJL reaffirms its year round commitment to the UK and international jewellery industry with new initiative International Jewellery London (IJL) has announced a new marketing campaign – #withyou – inspired ...
Blog, Education, Industry, News
What Do Customers Look for in Luxury Brands in 2017?
By Diana Verde Nieto What makes a luxury product like jewellery desirable in 2017 is very different to what made an item a must-have even five years ago. As the ...
Market Update: Trump Era Brings Spark Back to Gold Investments
The Trump era is bringing the gold market alive, as uncertainty over the impact of new policies on immigration and trade has sharpened the appetite for bullion as a safe ...
Blog, Education, Industry, Trends
How To Boost Your Brand With Influencer Marketing and Bloggers
By Rosalind Shimmen Ever noticed how some online business just pop out of nowhere? How some businesses achieve such enviable fame in such a short space of time? The secret ...