Did you know that LinkedIn users are four times more likely to visit your website than Facebook users? LinkedIn Pulse has been one of the most successful LinkedIn features for ...
The International Jewellery London team took over the ground floor of London’s prestigious Goldsmiths’ Centre on June 15 to host two special masterclasses: the Exhibitor Masterclass and the Designer Support ...
Meet Rachael Taylor, IJL Trend Editor Rachael Taylor is a freelance journalist specialising in jewellery who writes for a wide range of titles. In her 10 years reporting on the ...
By Jo Henderson of JHJ Consultancy We can all be guilty of looking but not seeing when it comes to the presentation of our stores and displays. We assume that because ...
By Ruth Faulkner, editor, Retail Jeweller The purpose of the trade press is to keep the industry informed of the latest news, products, trends and information in order to enable ...
Did you know that 94% of B2B marketers use LinkedIn to distribute content? LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% which is 277% higher than Twitter. When it ...
By Sarah Jordan of The William Agency If the ‘blog’ area of your website is underused, underappreciated by your customers or simply non-existent, now’s the time to consider a content ...
The power of customer experience is well-known among jewellery retailers. A glass of champagne during the bridal buying process, or a friendly smile, can make a big difference when a customer is ...
Did you know that engagement rates on Instagram are 15x higher than Facebook, and 20x higher than Twitter? Instagram sees over 60 million photo uploads daily, 1.6 billion likes per ...
Article by Marie Grove Walton of Grove Communication A PR agency is a pivotal and considered spend for any brand, regardless of the size. For a start up brand, it is ...
