The Simple but Effective 15 Minute Plan for B2B Retail Brands Using LinkedIn

Did you know that 94% of B2B marketers use LinkedIn to distribute content? LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% which is 277% higher than Twitter. When it comes to marketing on LinkedIn as a retail business in ... Read More

Blog, Industry, Products

IJL 2017 New Exhibitor: Automatic Watches at Accessible Prices from Bateren & Co

Drawing on his own experiences, Marho Bateren founded watch brand Bateren & Co to fill a niche in the market for automatic timepieces at accessible prices. Here, he explains what led him to the world of watches and how the brand’s Pacemaker ... Read More

News

New Designer Support Partnership with the Goldsmith’s Centre and IJL 2017 Announced

International Jewellery London are delighted to announce that The Goldsmiths’ Centre, the leading charity for the professional training of goldsmiths, have become one of the official partners for this year’s show. The sponsorship agreement will focus on providing invaluable support ... Read More

Blog, Industry, Products

IJL 2017 Exhibitor The Rock Hound On Business Growth, Social Media and Advertising

Following a hugely successful debut at IJL in 2016, growing designer brand The Rock Hound is back for 2017. Here, The Rock Hound designer and founder, Susi Smither FGA, shares her advice for growing a successful jewellery brand, including her experiences ... Read More

Blog, Education, Industry

5 Reasons Why Your Jewellery Business Needs Content Marketing

By Sarah Jordan of The William Agency If the ‘blog’ area of your website is underused, underappreciated by your customers or simply non-existent, now’s the time to consider a content marketing strategy. The use of content marketing to boost businesses ... Read More