The British jewellery specialist’s long-standing wedding ring brand has been completely revitalised and will be formally unveiled at International Jewellery London 2019.

British casting specialist and fine jewellery manufacturer, Hockley Mint, has relaunched its popular Pure Wedding Rings package with a new brand look, new wedding ring sample box and an updated customer-facing website.

The new Pure Wedding Rings sample box mirrors the much-loved format of the original, but with a more refined and luxurious feel to better complement the bridal retail environment. A new soft pink and grey colour scheme, as well as a darker box colour, have also been chosen to make the sample box aesthetically pleasing and hardwearing.

Inside, the new Pure Wedding Rings sample box offers a completely refreshed selection of plain wedding rings with white, yellow and rose gold finishes. Diamond-cut pattern samples are also included in the new Pure Wedding Rings sample box to highlight the many options Hockley Mint offers the end-consumer. In addition to plain wedding rings, the new package includes a bolstered selection of diamond-set wedding bands, centred on Hockley Mint’s best-sellers at a variety of price points.

Hockley Mint managing director, Gary Wroe, says: “Our new Pure Wedding Rings package reflects the changing tastes of consumers with new plain and diamond-set designs that target the widest possible audience. The inclusion of diamond-cut pattern samples will support retailers when explaining the bespoke and customisable options available to their customers. Through the Pure Wedding Rings package, we believe retailers will be able to offer the personalisation and flexibility that couples crave in today’s market.”

The Birmingham Jewellery Quarter-based business first launched Pure Wedding Rings to support retailers and allow them to present the widest possible selection of wedding bands, without the prohibitive financial investment, to their customers. By offering its Pure Wedding Rings sample box as a complimentary sales tool, Hockley Mint has developed lasting partnerships with bridal retailers who continue to order year after year.

The Pure Wedding Rings website has also been updated to offer the same easy-to-use functionality, but with a more luxurious look-and-feel. This website can be used as a customer-facing sales tool in-store, allowing retailers to walk their clients through sample box designs and the customisable options available. Products can be viewed in different combinations of precious metals, carat weights and diamond qualities, with prices displayed with a mark-up specified by each individual retailer to suit their margins.

Further updates to the website allow retailers to add an order reference against each ring when placing orders online, as well as add special instructions such as engraving or diamond-cut patterns to suit the individual customer’s needs. 

Retailers can log-in to the website by visiting pureweddingrings.co.uk.

Hockley Mint will guide retailers through its new Pure Wedding Rings offer, in addition to new fine jewellery collections and finished bridal jewellery, at International Jewellery London (IJL) 2019, from September 2-4 at Olympia London. Find them on Stand D90.

At IJL, jewellery sales, stock monitoring and back-office technology market leader Pursuit is staging a Grand Prix racing challenge.

IJL visitors will be able to race with each other on a giant Pro Slot Racing Scalextric 6-car track with digital lane-change overtaking.

Electronic lap timing will be used to record each competitor’s performance, and top three podium prizes will be awarded to the fastest drivers on each day.

Mike Burns, Managing Director, Pursuit Software, comments that: “IJL’s organisers agreed it would be great to create a hands-on attraction with an interactive dimension that would get the adrenalin pumping.

“To race, all you have to do is bring your business card. Prize winners each day will be determined by the fastest overall lap time, so every race is a qualifier. And even if you don’t get the fastest time of the day, you can still have fun racing wheel-to-wheel with colleagues – or in a friendly customers and suppliers challenge.”

Competing in the IJL Pursuit Grand Prix Challenge is open to all – retail visitors as well as exhibitors.

Book you FREE ticket to IJL 2019 and make sure you pay a visit to Pursuit Software on stand C01

British brand Fei Liu launches new 18ct gold collection with a lavish campaign.

Amidst uncertainty in the UK, Fei Liu Fine Jewellery has seen a shift in consumer purchasing habits. With consumers now looking to invest in more valuable pieces.

For Autumn Winter 2019 Fei Liu Fine Jewellery will launch their new 18ct gold ‘Victoriana’ collection, which will form as part of a campaign with their top ten retail partners.

For the campaign, Victoriana will exclusively launch with the chosen retail partners, and will be promoted through offline, on social media and through collaboration with bloggers to help encourage more footfall and sales. Consumers who purchase through the selected retailers will be entered into a lucky draw to win the lavish Victorian getaway.

The Victoriana collection combines popular Victorian-era stones with Fei Liu’s aesthetic of colour, three-dimension and femininity within its eleven pieces.

The vibrant collection puts a modern twist on Victorian-era jewels. It features two shapes of step-cut stones. One being the octagon, which was widely popular during the Victorian period. The second is the emerald cut, which is 30% more elongated for an updated chic look.

Each of the eleven pieces feature vibrant coloured semi-precious stones to complement the precious metal. From purple amethyst to blue topaz, consumers will have more choices to invest in a piece that matches their personal style. Victoriana retails between £490 – £3600

For any further information, images or interview requests please contact Annie of Fei Liu Fine Jewellery and make sure to visit Fei Liu Fine Jewellery on stand V120 at IJL 2019.