International Jewellery London is pleased to announce this year’s impressive line-up of Advice Clinics, which give visitors and exhibitors alike the chance to get top advice from industry experts.
Due to their popularity, those interested in attending are advised to book a slot upon arrival at IJL by visiting the Advice Clinic stand on the upper level of Olympia Grand. 15-minute appointments are given on a first come, first served basis.
IJL’s Advice Clinic scheme was launched in 2014, and since then the initiative has gone from strength-to-strength. At this year’s show, there will be 13 different sessions on offer, with topics including security, social media and visual merchandising.
Advice Clinic highlights include…
Fairtrade Gold Advice Clinic with Victoria Waugh and Toby Rule
Meet the Fairtrade team to learn how to use Fairtrade gold in your business and benefit from the world’s most recognised certification mark on your jewellery.
Victoria Waugh, who leads the Fairtrade Foundation’s work within the jewellery sector, comments: “Eight in ten people say the Fairtrade Mark has a positive impact on their perception of a brand (Fairtrade International Globescan Consumer Study 2015). This clinic will help your business benefit too.”
Pension Advice Clinic with Richard Pope
Richard Pope from the Workplace Pension Bureau will help visitors more easily understand the pension minefield in the workplace, advising on new legislation and how it impacts on business.
He explains: “Nearly 75% percent of the jewellery industry is still required by law to put their workplace pension in place. For many, their staging dates are closer than they think or may even have passed. Totally independent, we can advise on all Workplace Pension providers and help choose the right one for each business.”
Window and In-Store Display Advice Clinic with Kim Field
Kim Field, director, 4D Projects, gives valuable advice on how to use displays (window and in-store displays, event and exhibitions design) in order to powerfully convey your brand story and values.
Marketing and Social Media Advice Clinic with Facets PR
Facets PR is the UK’s leading PR and communications agency dedicated to jewellery and watches, providing bespoke communications, consultancy, events and social media strategy. Its highly experienced and knowledgeable team will host a series of sessions across all three days of the show, providing one-on-one guidance to members of the trade seeking assistance with their marketing plans or social media outreach.
Retail Display and Customer Journey with Jo Henderson
Jo is a trusted and experienced voice on training and business development for the jewellery and watch industry. She is also a training provider for the NAJ and is regularly asked to offer her industry expertise in the form of judging or advice panels at the key industry shows and awards.
Jo Henderson comments: “I am passionate about supporting the up-and-coming talent and future stars of our industry and happy to help not only large established companies but also small or even start ups on all areas of this important journey.”
Security Advice Clinic with Hilaire O’Shea
Another not to be missed Clinic, Hilaire O’Shea, will draw on his extensive security experience to advise on the best security equipment choices, store layout and staff training to reduce the likelihood of smash and grab attacks.
Photography Advice Clinic with Andrew Neilson
How do you choose between shooting lifestyle jewellery images or stock shots for your social network channels? Will augmented reality overlays sell more pieces online? What’s involved in HD product video production? Andrew Neilson of Neilson Photography, the award winning product studio specialising in fine jewellery photography, watch photography and the production of marketing images for luxury goods, will answer these and any other photography related questions you might have.
Find out more about this year’s seminar programme here.
Register to attend International Jewellery London here.
Register in advance online for the chance to win either an exclusive Champneys Pamper Spa Day for two or an Aston Martin Thrill Day at a famous motor race circuit!