How the Strongest Businesses Are Using Data to Solve BIG Problems

How the Strongest Businesses Are Using Data to Solve BIG Problems

Are you using the resources right at your fingertips? IJL 2017 exhibitor Pursuit has worked with countless businesses within and outside the jewellery industry to help them solve problems with data solutions.

If you’ve shared your opinions in our data poll, now is the time to see how big companies in other industries are using data to their advantage.

The following case studies show just how effective analysing data can be – if you have an EPoS system these results could easily be within reach.

Case Study One: glh Hotels 

The Background
glh Hotels wanted to measure their marketing performance in order to gain insights on areas for improvement. The insights they gleaned from data led to increased ROI by 62% and reduced the cost of sales by 32%.

The Challenge
glh Hotels wanted to improve the digital presence of all its hotels. One of the challenges the company faced was the fact that each hotel in its group had ownership of their own marketing channels, opposed to channels being managed centrally. To tackle this, glh enlisted the help of media agency Greenlight to provide insights for each hotel to improve individual performance.

The Solution
Greenlight needed to provide each glh Hotel with flexible reports, detailing top line and granular level of performance. This also enabled Greenlight to identify which hotels to focus more on during the month. By evaluating top line performance Greenlight were able to give an overview of a hotel’s performance, whereas the granular level analysis looked at in-depth keyword detail so each hotelier could drill down into their performance. Implementing performance monitoring gave the hotels previously unknown insights and they were then able to adjust their budgets accordingly.

The Results
ROI increased by 61% overall and the Thistle Brighton hotel improved its ROI by a staggering 577%!

Find out more about this data success story here

Case Study Two: Coca-Cola Amatil 

The Background
Coca-Cola Amatil is the largest bottler and distributor of non-alcoholic, bottled beverages in the Asia Pacific, and one of the largest bottlers of Coca-Cola products in the region.

The Challenge
Prior to using Trax imaging technology, Coca-Cola Amatil was relying on limited and manual measurements of products in store, as well as delayed data from simple phone conversations. Sales reps began using Trax Retail Execution image-based technology to take pictures of store shelves with their mobile devices; these images were then sent to the Trax Cloud and analysed.

The Solution
Real-time images of stock allowed sales reps to quickly identify performance gaps and apply corrective actions in store. Reports on shelf share and competitive insights also allowed reps to strategise on opportunities in store and over the phone with store managers.

The Results
Coca-Cola Amatil gained 1.3% in market share in the Asia Pacific region within five months.

Read more about this data success story here

Using Pursuit Analytics, business owners and stake holders through to store managers can get up to the minute insights into business performance. Don’t miss your chance to meet the Pursuit team and find out more on Stand B71 at Olympia from September 3-5.

IJL is #withyou bringing the best retail service providers for the jewellery industry all under one roof. Discover our full list of retail service exhibitors here.

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Hello I'm Sarah, a content marketing and communications specialist for the jewellery and watch industries, with a particular interest in branding and brand storytelling. I work with International Jewellery London to produce fantastic content and visual media for exhibitors and visitors alike. Email me on sarah.jordan@reedexpo.co.uk

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