Tis the season and the tills are ringing…

Tis the season and the tills are ringing…

But what are retailers stocking up on for Christmas 2015?

This year, International Jewellery London (IJL) in conjunction with Domino Jewellery, commissioned the first IJL Christmas buying trends survey of UK jewellery retailers.  

We asked a cross –section of IJL’s UK Jewellery Retailers what they would be stocking in their stores this year in preparation for the busy Christmas season – and the one trend that has really stood out is the importance of UK Craftsmanship.

80% of respondents stated that UK craftsmanship is an important factor when purchasing precious jewellery to stock in-store.

When choosing new Christmas lines, ‘how interesting the design is’ followed by ‘how unique the piece is’ were a priority – ensuring retailers are able to stand out in the marketplace and capture the attention of busy Christmas shoppers.

Pendants are the products which retailers most focus on at Christmas, followed closely by earrings, rings and necklaces in descending order – with wrist wear the least popular.

Not surprisingly, price-point is another major factor when purchasing Christmas lines, with the strongest performing price points falling into the less than £500 category.  It’s definitely the thought that counts when it comes to the Christmas shopper!

And when it comes to the consumer– it’s all about the surprise. Well over half of retailers at 57% said gifts were purchased as a surprise, with 28.6% of pieces requested by the recipient in advance but purchased separately.

With the Christmas season now well and truly in full swing – we hope that whatever ranges you’re stocking this year, at whatever price points – your tills will be ringing over the next 2 weeks, and business will be robust!

We wish you a great Festive Season, from all at IJL.

Read the full survey findings press release

Find out more about UK Craftsmanship from Domino and visit them on Stand D60 at IJL 2016.

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