Award-winning Danish jewellery brand Sif Jakobs Jewellery has reported a hugely successful IJL show, securing 21 new accounts over the course of the three-day trade event to take the total number of doors across the UK and Ireland to 175.
The brand, which offers sterling silver and gold-plated jewellery in contemporary and stylish designs, impressed visiting buyers with its new autumn/winter 2018 collections.
Speaking after the show, Mark Riddle, UK and Ireland Director of Sif Jakobs Jewellery, said: “Although the footfall on the ground floor was orientated towards Sunday morning and later Monday afternoon, we were delighted with the level of interest in the brand and with the quality of the visitors. Signing 21 new stockists was very encouraging and represents significant progress towards our target of adding 50 brand compatible independent stockists in the UK and Ireland in the next 12 months”.
The Copenhagen-based brand extended its best-selling Rainbow-coloured designs at the show, adding a coloured palette of cubic zirconia to pieces such as the Corte earrings and Simeri bangle as well as introducing coloured stones in silver for the first time, giving consumers the choice of rainbow colours set in silver or gold plate. Sif Jakobs Jewellery is challenging jewellers to stand out by stocking their collection and to not just continue to sit in with the classic diamond jewellery look-alike offerings available from other silver and zirconia brands.
Sif Jakobs Jewellery also debuted the Zodiac collection, inspired by astrological signs and the stories written in the skies. The range comprises 12 delicate pendants in silver and gold-plate, featuring the 12 iconic constellations marked out by dazzling cubic zirconia stones in varying sizes.
Sif Jakobs Jewellery offers sterling silver and 18ct gold-plated jewellery in contemporary, stylish designs, with over 400 items retailing below £100 with an average 2.8 times mark up.
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