Award-winning pearl jewellery supplier, Raw Pearls, have announced a new series of pearl training videos. Building a partnership with their retail customers is core to their business values and this initiative aims to further develop that partnership.
After following the series, retailers will benefit from stronger sales within their pearl ranges. Sales teams will feel more confident having built a deeper knowledge of pearls and will have a stronger engagement with this product area leaving them more able to tell the pearl ‘story’ in store.
Information on pearls available in the public sphere is often either lengthy and academic or inaccurate. To tackle this problem in the past, Raw Pearls have curated seminars with what was Holts Academy in London and have also given in-store team training by appointment with their retailers.
The release of these videos will streamline their training approach and aim to give access to accurate, relevant and manageable chapters of information to any sales team member, at any time and in any location.
Jonathan Raw, Managing Director of Raw Pearls, said “Our partner retailers need accurate information to educate and inspire their end customer and we feel this has been lacking in relation to a gem that, whilst has a huge history, has always remained a mystery, often even in the trade.”
Raw Pearls will be releasing the first video in January 2019. The short films will be available to watch online for those who learn best by listening and watching and will be accompanied by notes for those who prefer to learn by reading.
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