Hereford-based amber and silver jewellery brand Henryka is gearing up for its International Jewellery London debut from 4th-6th September 2016.
Here, sales and marketing manager Karen Amos explains what encouraged the brand to exhibit and why retailers should seek them out at Olympia Grand…
Q: Why did you decide to exhibit at International Jewellery London in 2016?
KA: The reason for our decision to exhibit this year is because the trade side of our business is growing fast, we knew that this year was the perfect timing for us to exhibit and showcase our jewellery, which is inspired by Britain’s wildlife.
Q: Are there any collections that are proving popular and how would you describe the Henryka style?
KA: Our new and exclusive ‘Nature Inspired’ pieces and also our ‘On Trend Fashion’ pieces have caught the eye of many outlets throughout the UK. The collections have attracted a lot of attention with their bold colours and silver detailing, from popular British garden birds and insects through to beautiful garden & wild flowers, our jewellery pieces are admired by many nature lovers and enthusiasts.
Q: What are your aims for IJL 2016 and who do you hope to meet?
KA: Our aim is to have the opportunity to meet with our existing trade customers we have not yet had a chance to visit and to encourage new customers to see our full range of silver jewellery – with a focus point of amber and additional colours from other natural stones. We are hopeful that we will add to our trade customer base in the UK, Europe and even worldwide.
Q: Henryka has close links to various organisations and charities, can you tell us a little bit more about this and how it shapes the brand’s collections?
KA: The idea behind the jewellery is not just to create it, but to draw inspiration from working with other people. Our jewellery is heavily inspired by nature, but it’s not because we necessaril want it to be this way, it’s because we let other people join us in the design process. We have actively been involved with introducing designs endorsed and promoted by Herefordshire Wildlife Trust and the British Bee Keepers Association. Henryka also support local charities and has commissioned exclusive pieces for The Little Princess Trust and The Courtyard Theatre (Hereford).
Q: What is the most iconic Henryka piece and why do you think this is?
KA: Our most popular piece is still our Kingfisher Necklace (SKU: PH800). This is popular all around the world, which we are very proud of as it was our debut piece designed and created by owner and designer Anna Emmett.
Say hello to Henryka at International Jewellery London from 4th-6th September 2016 at Olympia Grand. Find them on Stand R58.
Register to attend International Jewellery London here.
Register in advance online for the chance to win either an exclusive Champneys Pamper Spa Day for two or an Aston Martin Thrill Day at a famous motor race circuit!