KickStart Alumni: Lauren Rowden of Ellie Air Talks Business Growth and Her IJL Journey

KickStart Alumni: Lauren Rowden of Ellie Air Talks Business Growth and Her IJL Journey

As the creative director of Ellie Air Jewellery, Lauren Rowden turned to KickStart to give her business a push in the right direction in 2015.

Here, Rowden shares her top tips for KickStart success and explains why investing in a shared stand will always reap rewards in the long-term.

Q: What was your overall impression of KickStart and how did it help your business in its early stages?

KickStart was a great step up into the multi-dimensional business side of the jewellery industry. Meeting industry professionals within sales, management and accounting meant that I had an excellent chance to network at the event.

Lauren Rowden Ellie Air Jewllery working at the bench
Lauren Rowden is now at the helm of Ellie Air Jewellery full time.

KickStart is the best way to start exhibiting at a large trade show like IJL as buyers and press are funnelled directly to your stand. This is better than hoping they see you as they pass in the corridors.

Q. Being a KickStarter does involve investing in the cost of a shared stand at IJL 2018 – what would you say to people who are worried about taking the leap?

If you are looking to go into trade and wholesale then IJL and KickStart are hugely beneficial. Both time and money invested will inevitably be repaid, maybe at the show, maybe within a few weeks and months, but definitely year-on-year.

Ellie Air Jewellery Signature Ring
The Orrery Keepsake ring with Ellie Air Jewellery’s signature star-shaped setting in gold.

Q. How can future KickStarters capitalise on their IJL Journey and the IJL experience? What would be your advice?

To really invest into everything that’s on offer, whether that’s advice on pricing, sales, press packages etc, but also making the most of your one chance to display to new buyers and press.

Ellie Air Jewellery Necklace
Sunburst pendant by Ellie Air Jewellery.

Q. How did KickStart help you on your journey to success?

It was an unparalleled step into the wholesale industry. Having now exhibited at IJL for three years I still get asked if I was in KickStart – buyers and press really notice you and pay attention if your product and price point is presented in the best way.

Q. Finally, how is your jewellery industry career or brand progressing and what are you hoping to achieve in the future?

I now work full time for Ellie Air, having expanded the brand to the point where it is recognised in the UK and starting to be in America, both as wholesale and also a bespoke service provider.

To read more terms and conditions about KickStart, please click here

To apply for KickStart, please click here. 

The 2017 KickStarters at their shared stand at Olympia.

What is the IJL Journey?

As part of our IJL 365 approach, the IJL Journey extends far beyond our three-day trade event. It offers myriad career-boosting benefits, including a mentoring package, workshop days, ongoing pricing, branding and marketing support, and introductions to key industry figures.

This invaluable advice prepares each Bright Young Gem, KickStarter and Design Gallery Exhibitor to meet the 9,000 strong jewellery audience at IJL 2018, from September 2-4.

Discover more about the IJL Journey, here. 

IJL is #withyou offering career opportunities and the chance to grow your jewellery business, whether you are a student, recent graduate, emerging brand or established player. Speak to our team to find out more. 

Quick Links:Listen to our IJL Talks podcast series

Quick Links: Discover how to create a press pack 

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