Based at 100 Hatton Garden for seven years, LLD Diamonds UK benefits from the combined experience of directors Efraim Yelizarov and Oliver Tinger. Together, they specialise in supplying larger stones and bespoke jewellery creations to a range of clients, supported by sales executives Dovi Fehler and Hannah Brazil.
With offices in London, Israel and the United States, LLD Diamonds UK is a well-established competitor in the diamond market. The secret to its success is direct relationships with mines, ensuing its stones arrive direct at the best possible price.
Here, director Oliver Tinger answers our questions ahead of IJL 2018…
What can you tell us about the history of your company?
LLD Diamonds has long been a leader in the diamond industry, with global mining, manufacturing and sales operations stemming from a diamond dynasty created by Lev Leviev.
LLD Diamonds UK is therefore well placed in the UK diamond market, benefiting from an industry leading supply chain to offer not only the best prices and service, but also the ability to find the most unique stones available.
What do you believe sets you apart from the competition?
Expertise, a huge global inventory and a passion to grow, develop and react to industry advancements.
Why did you choose IJL this year and what do you hope to achieve from the show?
We chose IJL as it’s a superb show for the UK industry. We look forward to meeting anyone that is interested in working with us, getting to know us and developing a great relationship.
Have you noticed any changes recently in what your customers (both designers and retailers) are looking for?
The demand for beautiful fancy shapes has been very noticeable for a sustained period. It is always our mission to be on top of these demands and stay ahead of the curve – not easy! Three carat plus sizes are also proving very popular.
The industry is constantly changing and the pace of change is speeding up. The internet has ultimately continued to be the biggest factor. Confidence in paying for high ticket items online increases with end-user knowledge and keeps suppliers like ourselves positively challenged to be on top of our game.
Finally, many members of our trade have long-term relationships with trusted suppliers. What would you say to encourage them to shop around and perhaps come to you for their next order?
Whilst long term relationships are very beneficial and comfortable – it’s always good for business owners to move out of their comfort zones and improve on what they can offer their clients; whether it be better prices, better variety or quicker service. It can only be good to keep old relationships alive, but also develop with new ones. Being isolated in old relationships is missing out on the span of a fantastic industry and community.