International Jewellery London (IJL) has announced it will be launching IJL Live this year – a live video stream hosted on IJL’s YouTube channel, and promoted on IJL’s social channels, featuring highlights from across the show.
From interviews with exhibitors and attendees to live events and awards coverage, IJL Live will provide an insight into the cutting-edge developments in the global jewellery industry, while giving exhibitors the opportunity to further amplify their activity at the UK’s leading jewellery trade show.
IJL Live is already underway with a fascinating documentary short detailing exciting new developments at the International Institute of Diamond Grading and Research (IIDGR) where new technology is able to detect undisclosed synthetic diamond melee.
The interview programme will be supplemented with video features from the show floor, which will house the largest variety of gemstones under one roof in Britain. Key brands exhibiting at International Jewellery London 2018 include Calvin Klein, Nikki Lissoni, CW Sellors, Charles Green, Domino, Obaku, Clogau, Mark Milton, Hockley Mint, PJ Watson, Wolf, and Sif Jakobs.
Helen Clifford, Marketing & Social Media Manager at IJL, said: “We’re very excited to be launching IJL Live at the show this September. IJL Live will give an insight into the diverse range of exhibitors and events at this year’s show.”
IJL Live will upload each video to the show’s YouTube channel, Instagram and other social media platforms. Exhibitors can also request to have footage shared on their own channels. The IJL Live Studio will also be stocked with a style trunk of social media assets available to exhibitors and visitors.
IJL will return to Olympia, Kensington, from 2-4 September 2018 with an expanded events IJL is an unrivalled opportunity for the international jewellery trade to network and find out about the latest industry trends and market developments which will help retailers and suppliers make the right commercial decisions.
More than 550 exhibitors and 10,000 visitors from over 50 countries are expected to attend and will bring a wide range of expertise that will be captured on camera as part of IJL Live.