In Conversation With: QVC UK vice president of merchandising, Jo Lee, and QVC UK presenter, Pipa Gordon

In Conversation With: QVC UK vice president of merchandising, Jo Lee, and QVC UK presenter, Pipa Gordon

For the first time, International Jewellery London is introducing an exclusive and informative series of ‘In Conversation With’ Q&A sessions in the Inspiration Theatre and Successful Retailing rooms.

These talks will get to the bottom of changes and developments in the industry, while also giving visitors and exhibitors the chance to ask their own questions.

In Conversation With… Jo Lee, vice president of merchandising, QVC UK (pictured left), and  Pipa Gordon, TV presenter at QVC UK.

Monday 2.15pm – Successful Retailing Room

QVC is the world’s leading broadcast retailer, reaching more than 350 million homes worldwide across four TV channels and online. Jo Lee, vice president of merchandising at QVC UK, and on-air presenter Pipa Gordon, will talk about their unique approach to retailing and provide insights into the opportunities – and challenges – for brands to tell their story and demonstrate their products live on air.

This will be an unmissable seminar for designers, suppliers and retailers who want to boost their customer service skills and find out more about this thriving broadcasting giant.

Lee, who is also vice president of global retail brands in the beauty, jewellery and fashion sectors, will be on hand to explain what QVC looks for in emerging brands, while Pipa will share her techniques for engaging and entertaining customers during the sales process.

Jo Lee says: “On air and online 24 hours a day, 365 days a year, we are constantly seeking out new brands to enrich our customers’ experience of shopping with QVC. Our customers are discerning and, whilst they expect us to give them great brands at good value, they are always on the lookout for something different.”

Find out more about this year’s seminar programme here.

Register to attend International Jewellery London here

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