In Conversation With: Forevermark CEO and Diamond Producers Association chairman, Stephen Lussier

In Conversation With: Forevermark CEO and Diamond Producers Association chairman, Stephen Lussier

For the first time, International Jewellery London is introducing an exclusive and informative series of ‘In Conversation With’ Q&A sessions in the Inspiration Theatre and Successful Retailing rooms.

These talks will get to the bottom of changes and developments in the industry, while also giving visitors and exhibitors the chance to ask their own questions.

In Conversation With…Stephen Lussier, chief executive officer, Forevermark, and chairman, Diamond Producers Association. 

Monday 1pm – Inspiration Theatre

Stephen Lussier, executive vice-president of marketing for De Beers, the chief executive officer of Forevermark and the chairman of the Diamond Producers Association, will sit down for a one-on-one conversation at International Jewellery London 2016.

Lussier will draw on his 30-years’ experience in the diamond industry to discuss various aspects of the trade, including the challenges ahead and the factors shaping the future of the market. He will also answer questions on innovations in the diamond industry and the importance of sourcing diamonds and gemstones responsibly.

Lussier will also share insights on the Diamond Producers Association and its new marketing campaign, ‘Real is Rare’, which was launched earlier this year.

This Q&A session with Lussier will follow an in-depth panel discussion on marketing diamonds to millennial consumers. Forevermark UK and Ireland country manager, Lisa Levinson, will be joining other industry experts to discuss the ways brands and suppliers can attract tech-savy and ethics-conscious customers.

On the subject of marketing diamonds to a new generation, Lussier says: “Consumer needs and ways of purchasing has dramatically changed over the last decade. Forevermark is embracing those changes, offering innovative solutions to make diamonds relevant for the generation to come. Anticipating the future, we constantly challenge assumptions through technology and marketing research to make diamonds sparkle forever.”

Find out more about this year’s seminar programme here.

Register to attend International Jewellery London here

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