Chrysalis presents #MyStoryMyStack campaign and new collections for IJL 2016

Chrysalis presents #MyStoryMyStack campaign and new collections for IJL 2016

The last 12 months have been particularly busy for expandable stacking bangles concept brand, Chrysalis, which has launched new collections and a brand new #MyStoryMyStack campaign.

Chrysalis marketing manager, Rhian Burrell Joseph, takes us through what visitors can expect from the brand at International Jewellery London in September…


In June we launched #MyStoryMyStack, our latest model campaign showcasing our new collections, Bohemia, Charmed and Two of a Kind. All of these ranges are set to launch in September alongside our best-selling collections, Friends & Family, Spirited and Gaia.

The campaign was shot in Camber Sands, Sussex, to pay homage to our British heritage and free spirit. Our creative director wanted a natural model to emphasise the brand ethos of feeling free, fun and happy. The setting was so tranquil and serene, a perfect backdrop for a fresh new campaign showcasing all our new collections.

Chrysalis Charmed Collection Money Tree RG Plated Neckace
The Money Tree necklace from Chrysalis’ new Charmed Collection for AW16.

#MyStoryMyStack includes 12 model shots, plus campaign and behind-the-scenes videos, which will be used for advertising across print, online and social media. The images will also appear in stockists nationwide.

Bohemia, Charmed and Two of a Kind

We’re really excited by our Charmed collection (pictured top right) which introduces earrings and is our first full category collection also featuring bangles, necklaces and rings. Powerful talisman, wish makers and spiritual guides make up this collection which is available in rhodium, gold or rose gold flash-plating.

The bejewelled wraps in our Bohemia collection (pictured top left) are perfect for adding a pop of colour. Our Two of a Kind collection comes in sets of two making them perfect for gifts for friends and family.

Chrysalis Charmed Collection Dreamcatcher Rhodium Plated Earrings
Dreamcatcher earrings from the new Charmed Collection.

We’ve experienced phenomenal success with our signature stacking bangles and had a great response when we launched necklaces and rings earlier this year. Introducing earrings was the natural next step in evolving Chrysalis from a bangle to a jewellery brand.

Say hello to Chrysalis at International Jewellery London at Olympia Grand from 4th-6th September 2016. Find them on Stand D111.

Register to attend International Jewellery London here

Register in advance online for the chance to win either an exclusive Champneys Pamper Spa Day for two or an Aston Martin Thrill Day at a famous motor race circuit!

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