Why the Synthetic Diamond Market Hinges on Clever Promotion

Global turnover is set to grow in synthetic, or lab-grown, diamonds but any major breakthrough in market share versus natural diamonds will hinge on the success of marketing. A Morgan Stanley study last year estimated the global wholesale market in ... Read More

News

Tomasz Donocik Scoops IJL’s Top Gold Award at the GCDC’s ‘Jewellery Oscars’

The IJL Gold Award for Precious Jewellery at this year’s Goldsmiths’ Craft and Design Council Awards was presented to Tomasz Donocik for his beautifully crafted ‘The Dune Stellar’ detachable earrings. Known in the industry as the ‘Jewellery Oscars’, the Award ... Read More

Blog, Education, Industry

Essential Things To Know About Facebook Advertising

By Warren Knight Did you know that 75% of businesses on Facebook will pay to promote and/or boost their posts? Facebook is the largest social network and boasts over 1 billion daily active users. Being able to find new customers and ... Read More

Blog, News

International Jewellery London Launches #withyou Campaign

IJL reaffirms its year round commitment to the UK and international jewellery industry with new initiative International Jewellery London (IJL) has announced a new marketing campaign – #withyou – inspired by its industry leading initiatives and designed to showcase its ... Read More

Blog, Education, Industry, News

What Do Customers Look for in Luxury Brands in 2017?

By Diana Verde Nieto What makes a luxury product like jewellery desirable in 2017 is very different to what made an item a must-have even five years ago. As the world around us changes at what feels like a dizzying ... Read More