‘Pink Star’ Diamond Hits Record Breaking Auction Price

By David Brough The world record price of U.S.$71 million achieved by the 59.60-carat Pink Star diamond at Sotheby’s auction in Hong Kong, was a bargain for the buyer, Chinese jeweller Chow Tai Fook. The oval Pink Star smashed the ... Read More

Blog, Education

How Jewellery Brands Can Get the Most out of Their PR Investment

Article by Marie Grove Walton of Grove Communication A PR agency is a pivotal and considered spend for any brand, regardless of the size. For a start up brand, it is a critical part of the brand launch process, as you ... Read More

Education

5 Of The Best Royalty Free Image Websites

They say a picture is worth a thousand words and that’s certainly true in the world of jewellery. A pixelated, poorly formatted or just plain boring image could mean the difference between a customer buying your product and a customer ... Read More

Blog, Education, Industry

How Sponsored Posts and Advertising Works on Instagram

By Warren Knight Did you know that Instagram sees 3.5 billion likes and 80 million photos uploaded every single day? Instagram is one of the fastest growing social networks, with it’s usage doubling over the last two years. As a ... Read More

Education

How To Develop A Brand Language ‘Style Guide’

By Sarah Jordan of The William Agency If we were to ask you now what three words define your brand what would your answer be? Perhaps ‘handcrafted, quality, beauty’ or maybe ‘unique, striking, contemporary’? Of course, these are all valid ... Read More