It has been a busy but successful time for British jewellery brand, Anchor & Crew, in recent months. Since spring 2016, the brand has seen sales soar among its international retail partners, including Hiphunters (UK and International), AHALife (USA) and Menlook (Germany, UK and France).
This month the brand will launch on Australian e-commerce website, The Iconic, as well as in seven of the nine National Museums of the Royal Navy.
Despite being so hectic, Anchor & Crew will launch seven new collections at International Jewellery London this year, including a debut watch offer available to pre-order at the show.
Here, Anchor & Crew ‘captain’, Andrew Warner, explains more about upcoming collections and what makes International Jewellery London such a vital trade show experience for his brand…
Q: For anyone who isn’t familiar with your brand, what can you tell us about it?
AW: Designed and handmade in Great Britain, we combine naval heritage with a modern style and new vision. Our designers take inspiration from anchors, mechanical and nautical objects, recreating innovative and industrial designs of the past into modern-day jewellery.
We specialise in stylish rope bracelets, fashionable anchor bracelets and nautical silver jewellery, redefining a vintage style, all of which is totally unisex. When we started we targeted male customers but we have now evolved into a completely unisex brand that has customers ranging from 15-years-old to 60-years-old who love our different way of thinking.
Q: What can you tell us about the new collections you will be unveiling at International Jewellery London in September?
AW: At IJL we will be launching a new range of leather bracelets along with extensions to our rope bracelet collections, all of which are currently being design and made. But our biggest launch will be our new watch range. With this we have five different designs available, two of which contain our rope on the dial. Each design is available in multiple dial colours with both brown and black leather straps with coloured stitching. In total there are over 80 different combinations available.
Q: Why is International Jewellery London such an important date in your calendar, and what are your aims for this year’s show?
AW: For us IJL is the premier jewellery and watch show in the UK and comes at the perfect time as retailers look to new brands for the run-up to the Christmas period. This will be our third time exhibiting and we are aiming to increase our sales like we have done on each of the previous times. We definitely feel this is the ideal place to be.
It will still be a challenge, however, given the current economic climate – Brexit, retail footfall down, to name but a few – but we will rise to it as we notice people looking for that something different that stands out from the crowd.
Say hello to Anchor & Crew at IJL 2016 from 4th-6th September at Olympia Grand. Find them on stand Q78.
Register to attend International Jewellery London here.
Register in advance online for the chance to win either an exclusive Champneys Pamper Spa Day for two or an Aston Martin Thrill Day at a famous motor race circuit!