Did you know that LinkedIn users are four times more likely to visit your website than Facebook users?
LinkedIn Pulse has been one of the most successful LinkedIn features for me, especially this year. I now have over 13,500 people following my LinkedIn Pulse content and have had hundreds of thousands of views on my posts. More than a million LinkedIn users have been posting on Pulse, with over 130,000 posts being published every week.
As a Jewellery business, LinkedIn is going to be a great network to use to connect with retailers, wholesalers and consumers. To build your brand in the jewellery industry, here are 5 reasons why you should be using LinkedIn’s publishing platform.
- Show Your Experience
LinkedIn’s publishing platform; LinkedIn Pulse is completely free of charge, and one of the best tools to display your experience online. Think about writing content about the way your jewellery is created, and the retailers you work with. Go one step further and conduct a survey, and find out what your audience wants to know, and use their responses to create the content you write.
LinkedIn is about showcasing your personal brand so come from a place of thought leadership. Get niche with the content you share on LinkedIn and really focus on your target audience and their needs.
- Brand Awareness
I have had hundreds of thousands of views on my LinkedIn Pulse content, and have been booked to speak all over the world because of a speaker booker reading my content, and reaching out to me. Posting on LinkedIn Pulse will allow you to connect with potential customers, wholesalers and retailers in the jewellery industry that you may not have been able to connect with via other online outlets.
Take this one step further, and when you write a piece of content through LinkedIn Pulse, send an email out to your database about this article. Email subscribers are three times more likely to share you content via Social Media than visitors from other sources.
- Promote Your Latest Jewellery Products
LinkedIn is one of the best platforms to launch a new jewellery product, especially if you have built a network of Jewellery industry experts, retailers, wholesalers and journalists.
Whilst promoting your jewellery product launch on LinkedIn is great, you do need to understand that LinkedIn is a professional network, so your approach should be tailored to your professional audience. Think about sharing your press release on LinkedIn Pulse, with your contact details and a link back to your website for more information.
- Generate Quality Leads & Website Visitors
LinkedIn has been an amazing lead and website visitor generator for me, because the content I share always includes a clear call-to-action whether this be a free resource, product or webinar. If you are attending a jewellery event like International Jewellery London, consider writing about it and tell your audience where they can find you at the event by giving your stand number.
Always direct your LinkedIn Pulse readers back to your website to help boost website conversions.
- Build Your Personal Brand In The Jewellery Industry
I touched on this in point one, but LinkedIn is not only a great place to write content, but to also get inspired by other influencers in the jewellery industry that will help you create content that builds your personal brand. People buy from people so always look at ways to improve everything you do online by looking at the experts. I am always researching thought leaders in my industry so that I can always better my personal brand.
LinkedIn Groups are a great place to get connected with jewellery industry influencers. Share your content in the groups, and always ask for advice on what your next piece of content should be.
I hope that after reading my 5 reasons why you should be using LinkedIn Pulse, you will be encouraged to take that leap, and build your personal brand.
How would you like to get success in just 21 days through LinkedIn as a jewellery business?
During this webinar I will be sharing with you:
- My 6-step power formula to generating LinkedIn success in 21 days
- How to find potential customers through LinkedIn’s “new” search functionality
- How to win new business at ZERO cost by driving organic traffic from Google
- How you can get to the top of LinkedIn for your specific keywords in less than 60 seconds
- How to share the perfect content for your professional LinkedIn network
- How to use LinkedIn’s brand new interface
- The three secret LinkedIn features you didn’t know about
- How to design, and implement a LinkedIn networking strategy for success.
I know that as a jewellery business you are time short, but If I could help YOU grow your personal brand and sales through LinkedIn in just 60 minutes would that be time well spent? I think so!
You can access the recording of my live LinkedIn webinar via the link below.
Link to recording: https://register.gotowebinar.com/register/7781151813211094019