Service-focused distributor is ideal for offering ear piercing in the fine jewelry channel

Inverness, maker of the world’s safest & gentlest ear piercing system*, is pleased to announce that Goodman Bros, a leading distributor of Connoisseurs and Lox, has signed on to distribute the company’s ear piercing products to jewellery retailers throughout the UK. The partnership will launch formally at IJL September 1-3, 2019, followed by the first of a series of free ear piercing training events to be held September 30, 2019 in the NAJ Birmingham office.

“We are thrilled to be partnering with Goodman Bros. Their focus on service and training makes them an ideal fit for carrying our ear piercing program,” said Michael Schwartz, President of Inverness. “They have a proven record of providing superior training and marketing support, two factors that are key to launching a successful ear piercing program.”

Goodman Bros. will team up with buying groups and training associations to provide free Inverness ear piercing training to prospective customers. The first free training event will be held at the NAJ Birmingham office on September 30. Subsequent events will be held in partnership with (CMJ) Company Master Jewellers and Houlden Group. In addition to International Jewellery London Show (IJL) 1-3 September 2019 #Stand R139, Goodman Bros. will be presenting Inverness at the Jewellery and Watch NEC Birmingham and City West Ireland tradeshows in 2020.

“Inverness ear piercing fits perfectly with our strategy of getting jewellers back to service, all things jewellery and watches, and not to just focus on hallmark occasions and sales,” said Philip Goodman, Director. “When we launched Connoisseurs UK 4 years ago, we made it our mission to help our customers create a retail environment that consumers will shop at regularly.”

Gavin Merrison, Goodman’s Director, adds “Partnering with the world’s safest ear piercing brand allows us to empower our customers to increase their service offerings with a best-in-class, professional ear piercing experience. This is a service that can only be offered in person, so well marketed program will help increase footfall year-round.”