British adventure watch brand, Elliot Brown, is to exhibit at International Jewellery London (IJL) on stand D21a in the Watch District this September – revealing two new RNLI special edition watches designed in close collaboration with the Royal National Lifeboat Institution (RNLI). For each special edition RNLI watch sold, Elliot Brown will pay £35 in support of the RNLI.
The collaboration follows in the footsteps of successful partnerships with Mountain Rescue England & Wales, The Fire Service and British Armed Forces; through which significant sums have been donated to charity by Elliot Brown.
The special edition RNLI Canford and Kimmeridge watches both feature a watch face influenced by the iconic Lifeboat colours along with subtle white and blue 12h markers giving a unique reference to the white and blue boat hooks still carried by every life boat since the beginning of the service. The historical reference continues on the case-back where special permission was granted to feature the original RNLI anchor and the fitting words of Sir William Hillary; “With courage nothing is impossible”.
With the launch of these watches at IJL, Elliot Brown brings support for this national institution to your door and strengthens its role as a long-term influencer in the British watch industry.
Showcasing the best in luxury watch design and craftsmanship, IJL runs from 1st to 3rd September at Olympia London.
Elliot Brown Co-Founder, Ian Elliot, says: “As watersports enthusiasts and makers of some of the world’s most durable watches, our collaboration with the RNLI feels both natural and appropriate. Our strong connections with emergency services and specialist military units create credible brand stories that are truly exciting for consumers in today’s tech-heavy, fashion accessory environments. Elliot Brown’s recipe is simple and unique: incredible build quality, unique brand story and the best back-up in the business.”
Like all Elliot Brown watches, the two special edition RNLI models are robust yet elegant; boasting shock absorbtion for the Swiss-made movement, water pressure testing at 200m for every watch and a locking inner rotating bezel on the Canford, suitable for professional timing duties.
IJL Stand details: Stand No: D21a in the Watch District.