However when it comes to epitomising the best of British, you don’t need to look much further than Domino Jewellery, who are celebrating their enduringly strong heritage with a new ‘Created & Crafted in Britain’ campaign this year.
The campaign centres on the four key values of ‘Honest & Ethical’, ‘Design & Detail’, ‘Knowledge & Innovation’, ‘Heritage & Quality’ and proudly highlights and celebrates the fact that Domino jewellery is designed and made to their own exacting standards at their sophisticated manufacturing facility in Birmingham.
So with such an inspiring campaign, we asked Domino what Created & Crafted in Britain is really all about, and the devil in the detail behind the four key values…
The background to the new campaign
“The ‘Created and Crafted’ campaign was designed to support Domino’s core values. This is a long-established, family business with strong ethics which values long-term relationships with its customers, suppliers and staff. We wanted to underline those things which we believe single us out from our competitors and demonstrate how our working methods create real points of difference in terms of our products and our services,” explains sales and marketing director, Andrew Sollitt.
Honest & Ethical – values you can trust
Domino’s status as one of the first British companies to gain fair-trade production certification is a reflection of its integrity and its principled approach to all aspects of business.
Design & Detail – developed with flair
Domino has won many plaudits for its design excellence and this, coupled with its attention to detail and ethos for service, ensures that its jewellery always offers that little bit more.
Knowledge & Innovation – Domino makes it work
Domino’s investment in new technologies and expert staff ensures its place at the cutting edge of jewellery manufacturing.
Heritage & Quality – decades of perfection
Domino’s reputation for quality and service can be traced back to the 1940’s. Today it combines the highest level of craft skills with precision engineering to provide jewellery that is as faultless as it is beautiful.
A winning spirit to celebrate IJL’s 60 years
The Domino team, true to its Created & Crafted in Britain values, is also celebrating a recent win in the BJA and IJL Diamond Jewellery Design competition to celebrate the Diamond Jubilee Edition of IJL.
All UK companies exhibiting at IJL 2015 were eligible to enter the competition and the judges had a choice of thirty designs all incorporating exactly 60 points of diamonds – one for each year that IJL has been in business. The 0. 60 pts of diamond within the pieces could be split in any way the entrant wished – for example as a number of small stones, two or three stones, or as one large stone – and manufactured in any precious or non-precious materials of their choosing.
The winner Rebecca Neill from Domino won with her unique bangle ‘Stella Una’ a title derived from ‘Stella’ the Latin word for planet and ‘Una’ meaning together as one. The piece reflects how IJL brings people from all corners of the world together in one place and can be seen on the Domino stand at IJL 2015.
Register to visit IJL today – and visit Domino on Stand D60 to browse a selection of one of Europe’s largest portfolios of platinum and 18ct mountings.
