Countdown to IJL 2017: Get in the Festive Spirit with Gecko

Countdown to IJL 2017: Get in the Festive Spirit with Gecko

Christmas is arriving early at this year’s International Jewellery London as Gecko presents a stand decked to the halls with festive cheer!

The company will transform its spot on the Boulevard into a Christmas scene, designed to get you in the mood for the biggest sales period of the year. Plus, in a nod to the festive scene, anyone who makes an order with the Gecko team during the show will receive a free Christmas pudding from Wilkin & Sons Tiptree.

When it comes to collections, Gecko will launch new designs across its range of brands, including Fred Bennett, Fiorelli, Orla Kiely, Elements Gold and Silver, Beginnings and D for Diamond.

One of the main stars of the show for IJL 2017 is Fred Bennett, which continues to lead the way in men’s jewellery. The new Fred Bennett Collection includes over 65 designs supported by a 32-page consumer-facing catalogue and point of sale materials featuring a freshly-chosen male model who personifies ‘Fred’.

With the current trend for unisex jewellery, many of the new pieces have been created with this audience firmly in mind, and some key items will come in smaller sizing to accommodate the female customer.
The collection includes rings, bracelets, ID bracelets, torque bangles as well as various neckwear designs in both leather and dog-tag styles. The majority of the range comes in stainless steel mixed with leather, suede and various colours of plating, although there are also plenty of plain silver pieces available. Some designs incorporate shell and semi-precious stones such as grey howlite and lapis to great effect.

Plus, the new season Fred Bennett offer also includes an expanded range of accessories, including leather wallets, a leather key fob and a wash bag, alongside tie clips, money clips and cufflinks.

Aside from its new jewellery launches, Gecko will also unveil its new B2B website at IJL 2017. Dedicated team members will navigate existing and new customers through the site, explaining how it works, its benefits and key components. This is something the company’s retail partners shouldn’t miss!

Don’t miss your chance to get in the Christmas spirit with Gecko on Stand E70 at Olympia from September 3-5.

IJL is #withyou bringing the UK’s leading jewellery suppliers, brands and designer brands all under one roof. To discover more about this year’s exhibitors, click here, and start planning your visit.

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Hello I'm Sarah, a content marketing and communications specialist for the jewellery and watch industries, with a particular interest in branding and brand storytelling. I work with International Jewellery London to produce fantastic content and visual media for exhibitors and visitors alike. Email me on sarah.jordan@reedexpo.co.uk

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